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Reinventing Collaboration

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Why business leaders need to reinvent collaboration

Asana COO Anne Raimondi explains why the future of work depends on teams becoming more connected, engaged, and inspired.

Today, teams are more distributed than ever before. The ability to collaborate effectively has become increasingly difficult. According to research by Asana, teams spend more time coordinating work—like searching through email, writing status updates, and attending meetings—than actually doing it. As a result, little time is left for the strategic work people were hired to do. To ensure teams stay connected and productive no matter their physical location, business leaders need to help their employees come together around newer systems and shared sources of truth, says Asana COO Anne Raimondi. Work management platform Asana empowers teams to orchestrate their work—from daily tasks to big strategic initiatives—all in one place. “We need to reimagine collaboration and help teams become more connected, engaged, and inspired to do great things together,” says Raimondi. “Because while companies are organized functionally, the reality is work happens cross-functionally. People need to know who is doing what, by when, and why. They need a new way to collaborate.” In the video above, hear more about how Raimondi and Asana are helping organizations reimagine collaboration to thrive in the new era of distributed work.

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