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Unlocking Growth with Generative AI-Powered Personalization

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How generative AI drives high value marketing for enterprise brands

How one airline boosted value with Persado Motivation AI-generated language

Digital messaging generated by our Motivation AI outperforms copy written just by humans 96% of the time,” says Voloudakis. “It’s helping businesses better connect with, understand, and inspire their customers.”

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Enterprise-grade generative AI solutions, such as Persado Motivation AI, are helping some of the world’s biggest brands boost engagement, sales, and return on investment. Generative artificial intelligence (AI) is exploding in consumer popularity due to advances in machine learning (ML) that have made the technology more accessible. Millions of users are now employing generative AI to produce a wide variety of content, from text and videos to audio and images. As this technology goes mainstream, businesses are employing it too. Research has found that 90% of commercial leaders expect to utilize generative AI solutions “often” over the next two years—giving it the power to transform how enterprises operate. “The ability to use generative AI to summarize and prioritize emails, brainstorm ideas, rewrite documents, trigger workflows, and auto- generate images, video, and audio, among other tasks is now available,” says Konstantinos Voloudakis, vice president of product management at Persado. “Having this ability to generate language quickly can dramatically increase efficiency. So we expect this to quickly become standard practice”. The boom of generative AI is disrupting the way companies think about customer experience, productivity, and growth. Today, one of the most common uses of generative AI is for marketing and enterprise communications. Companies are tapping into the tech as a powerful tool to quickly generate marketing messages. But as Voloudakis explains, not all AI-generated language is created equal. “Efficiency is not the only requirement in business, and it is also not the most important when it comes to driving results,” says Voloudakis. “Accuracy and effectiveness are much more important, and Motivation AI brings both.” Inspiring action As more companies embrace generative AI across their operations, choosing solutions that make an impact will be critical for reaping the benefits of this advanced technology. Persado Motivation AI is a class of generative AI that has specifically been developed to drive measurable digital marketing results for enterprise brands. The technology goes beyond generating legible copy—it makes use of message testing data and insights about the impact of language on customer engagement. When it comes to the ways that different words communicate human sentiments such as curiosity or gratitude, for example, the technology understands the right emotion to evoke to inspire each audience member to open an email, click a link, or buy a product. “With Motivation AI, brands are able to connect with customers on a more human level,” says Voloudakis. “They don’t have to rely on connecting with customers through their user experience or even through the products they sell; instead, connections are made through words and the emotions they evoke.” Using deep learning models that have been fine-tuned with large sets of enterprise language and marketing performance data that has been collected for more than 10 years, Persado’s platform produces language that resonates with specific individuals and motivates them to act—increasing conversions and enabling more rapid customer acquisition, greater incremental revenue growth, stronger customer loyalty, and lower costs for servicing. The average American is exposed to more than 5,000 advertisements per day. So even the world’s largest brands only have limited chances to capture consumers’ attention. Unlike other generative AI applications, Persado Motivation AI uses predictive language to maximize performance and provides enterprise marketing teams with insights to drive marketing communications strategies and understand why certain language does or doesn’t perform.

—Konstantinos Voloudakis, Vice President of Product Management, Persado

Top brands, including Coach, Kate Spade, JPMorgan Chase, Marks & Spencer, and Verizon, are applying Motivation AI in business marketing and enterprise communications efforts. With Motivation AI, companies can learn what motivates customers to act 50 times faster than A/B testing and deliver meaningful impact throughout the entire customer journey.

Having the ability to rapidly provide language geared to each customer can significantly increase impact and cost efficiency. Deployed holistically, Motivation AI can help enterprises drive greater awareness and consideration, acquire more sales, and enhance audience interaction across the entire lifecycle—from pre- to post-purchase—and boost customer retention and loyalty along the way. Driving Results Persado Motivation AI drives performance across various industries, including retail, financial services, and travel and hospitality by serving the highest performing messaging across all digital channels, including email, SMS, push notifications, website, and more. Enterprise brands can use Dynamic Motivation to personalize language in the online cart for each customer in real time and decrease cart abandonment while increasing e-commerce revenue by 3% to 5%. Financial services companies are using this technology to stay ahead of changing consumer behavior trends in their digital marketing campaigns. A leading investment management firm and Fortune 50 bank increased retirement savings account sign-ups by 118% and customer engagement by 90% by using Persado Motivation AI to better personalize online and email communications. Top travel and hospitality brands also use Motivation AI to personalize the booking experience, drive more upgrades, enhance post-trip engagement, and create strong loyalty programs. A major airline increased revenue by 48% for first class seat upgrades using Persado AI-generated language in a first-class seat upgrade web banner.

Furthermore, Motivation AI has real-time serving and reporting capabilities that ensure the platform can detect changes in customer behavior instantly and react effectively by adjusting the language that is shown to individuals, ensuring everyone sees the optimal copy for a specific communication at any given point in time. Generative AI advancements such as these are only the beginning. “No one can say for sure where generative AI will go next,” says Voloudakis. “But we’re about to witness a groundbreaking transformation in the world of traditional business workflows as generative AI challenges the status quo.”

engagement lift

105%

revenue lift

48%

in incremental value

$8M

Source: Persado

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To learn more about Persado Motivation AI, visit

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Unlocking Growth with Generative AI-Powered Personalization

—Konstantinos Voloudakis, Vice President of Proct Management at Persado

Persado.com

To learn more about Persado Motivation AI, visit

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