Tomorrow Takes
trust
73%
Customer loyalty
How trust benefits your business
Q: To what extent does building trust in your company, internally and externally, help improve the following? (Response to ‘A lot’)
Source: PwC Trust in US Business Survey, Sept. 16, 2021: base of 503 business executives
—MOHAMED KANDE
VICE CHAIR, CONSULTING SOLUTIONS
CO-LEADER AND GLOBAL ADVISORY LEADER, PwC US
“Each leader in an organization is likely to work with stakeholders with varying definitions and expectations of trust. It is important that leaders consider those different perspectives as they seek to establish and foster trust.”
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58%
Positive reputation
56%
Expanding into new areas/markets
57%
Revenue growth
52%
Employee recruiting/retention
54%
Strong relationships with regulators/policymakers
54%
Brand equity/brand protection
55%
Growing customer base
48%
Strong analyst feedback
50%
Access to capital/financing
How PwC is revolutionizing the people experience.
Fortune CEO Alan Murray and PwC US Markets Chair Paul Griggs discuss how its new employee-led strategy enables companies to attract, retain, and develop top talent.
The labor shortage has made it clear that workforce talent retention is crucial for businesses to thrive in today’s economy. Companies that realize the value of their employees are listening to their demands and investing in resources to put them on an accelerated path toward professional growth.
PwC, a professional services company, is already changing the way people work and improving the employee experience. By listening to its employees’ needs, the organization realized that what its people valued most was a personalized learning experience. In response, PwC US launched its My+ program: a first-of-its-kind strategy that focuses on using technology to personalize careers, giving people more agency to grow and develop and maximize their opportunities at the firm.
In the video above, listen to Fortune CEO Alan Murray and PwC US Markets Chair Paul Griggs discuss PwC’s people-centered approach to developing talent and sustaining company-wide growth.
“There’s no secret sauce to building trust, but proactively communicating with stakeholders about what you’re doing to build trust—and backing those words with action—is a critical step. Every company has a story, and business leaders need to make sure that the story they are telling is authentic to the company’s actions, operations, and its culture; what we do as organizations isn’t just about numbers—it’s about people, the communities we serve, and making a lasting impact.”
—WES BRICKER
VICE CHAIR - TRUST SOLUTIONS CO-LEADER, PwC US
