Tomorrow Takes
trust
73%
Customer loyalty
How trust benefits your business
Q: To what extent does building trust in your company, internally and externally, help improve the following? (Response to ‘A lot’)
Source: PwC Trust in US Business Survey, Sept. 16, 2021: base of 503 business executives
—MOHAMED KANDE
VICE CHAIR, CONSULTING SOLUTIONS
CO-LEADER AND GLOBAL ADVISORY LEADER, PwC US
“Each leader in an organization is likely to work with stakeholders with varying definitions and expectations of trust. It is important that leaders consider those different perspectives as they seek to establish and foster trust.”
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58%
Positive reputation
56%
Expanding into new areas/markets
57%
Revenue growth
52%
Employee recruiting/retention
54%
Strong relationships with regulators/policymakers
54%
Brand equity/brand protection
55%
Growing customer base
48%
Strong analyst feedback
50%
Access to capital/financing
Putting trust at the center of digital transformation.
PwC takes a human-led, tech-powered approach to delivering value, trust, and outcomes for its clients and employees.
With technology innovation on the rise, business leaders have quickly recognized the need to scale digital transformation. In a recent PwC survey, nearly 40% of CEOs said they’re not sure their companies will be viable a decade from now if they continue on their current paths, acknowledging that it’s crucial for leaders to reinvent themselves in a rapidly changing world.
PwC is helping businesses foster trust with their stakeholders and deliver sustained outcomes throughout these evolutions. Innovative technology solutions are one way the firm is creating a more seamless experience for its clients and employees as they bring their businesses into the future.
To learn more about PwC’s trust-centered approach, listen to Fortune CEO Alan Murray and Joe Atkinson, PwC US Chief Products and Technology Officer, discuss how companies can leverage technology to efficiently deliver value, trust, and better business outcomes.
“There’s no secret sauce to building trust, but proactively communicating with stakeholders about what you’re doing to build trust—and backing those words with action—is a critical step. Every company has a story, and business leaders need to make sure that the story they are telling is authentic to the company’s actions, operations, and its culture; what we do as organizations isn’t just about numbers—it’s about people, the communities we serve, and making a lasting impact.”
—WES BRICKER
VICE CHAIR - TRUST SOLUTIONS CO-LEADER, PwC US
