Behind the scenes with Plant-for-the-Planet
Inside the making of The Ecopreneurs episode 9
Trees are one of the most powerful tools for fighting climate change. Their ability to capture carbon dioxide is critical for keeping global temperature rise below 1.5° C, ensuring an inhabitable planet for generations to come. Yet, global deforestation continues at an alarming rate. Plant-for-the-Planet (Planet) is leading a movement to protect Earth’s existing trees and restore a further 1 trillion trees around the world.
For the latest episode of The Ecopreneurs, Salesforce and FORTUNE Brand Studio traveled to Campeche, Mexico, on the Yucatán Peninsula, where 8.1% of the original forest has been lost since 2002. Here, Plant-for-the-Planet founder Felix Finkbeiner and his team are working to restore and protect more than 20,000 hectares of forest. By 2030, the organization plans to plant 100 million trees in Mexico alone. To reach this goal, as well as support its global restoration efforts, Planet is empowering young people to get involved and providing free software tools and restoration advice for organizations.
For a behind-the-scenes look at how we captured
Plant-for-the-Planet’s story and to learn more about how the company is combating the climate crisis one tree at a time, check out the video above. Then, head over to Salesforce+ to watch the entire episode.
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Eco•pre•neur: an environmentally minded entrepreneur who leads and drives climate action worldwide
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MEET THE ECOPRENEUR:
Felix Finkbeiner of Plant-for-the-Planet.
Read More
EXPLAINER: See why Plant-for-the-Planet is planting 1 trillion trees for a greener future.
The planet-saving potential of trees
Read More
YOUTH MOVEMENT: The power of younger generations in fighting climate change.
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Eco•pre•neur: an environmentally minded entrepreneur who leads and drives climate action worldwide
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Behind the scenes with NFW
Read More
MEET THE ECOPRENEUR: Felix Finkbeiner
of Plant-for-the-Planet.
Read More
EXPLAINER: See why Plant-for-the-Planet is planting 1 trillion trees for a greener future.
The planet-saving potential of trees
Explore More
Read More
YOUTH MOVEMENT: The power of younger generations in fighting climate change.
Back to home
