Celebrating 20 years of the Zurich Classic
The Zurich Classic is a beacon of hope for the youth of New Orleans. Collaborating with the Fore!Kids Foundation, the tournament raises funds annually for children’s services organizations, providing essential support for health care, social services, and education programs.
Beyond the green
Each April, the PGA TOUR’s top talent and thousands of fans gather at the more than 250-acre TPC Louisiana golf course for the Zurich Classic of New Orleans. This unique competition is the only team tournament on the TOUR schedule and the only TOUR event in the region. And for the past 20 years, Zurich has been the title sponsor for the event. Through this partnership, the Zurich Classic has become more than a golf tournament— it’s a catalyst for positive change in New Orleans. Today, this enduring collaboration exemplifies the power of teamwork, helping the city build resilience for generations to come so it can meet tomorrow prepared.
100%
of proceeds from tournament donated to charities
$30M+
in contributions to New Orleans charities since 2005
$2.8M+
in charitable donations in 2023, a record for the tournament
200K
children supported annually by the Zurich Classic contributions
Source: Zurich Classic
For two decades, Zurich has provided unwavering support to the Fore!Kids Foundation and the New Orleans area through its sponsorship of the Zurich Classic of New Orleans, a partnership that began in the immediate aftermath of Hurricane Katrina. Zurich has entrenched itself within the New Orleans community ever since, going above and beyond in creating memorable experiences for PGA TOUR players and fans all while leaving a lasting impact in the New Orleans community.”
A big swing for sustainability
TPC Louisiana is one of the many forward-thinking golf courses around the world, adopting sustainable practices to reduce its environmental footprint. New Orleans, the wettest major American city, faces significant climate challenges, making sustainability and climate risk mitigation a key focus for Zurich, TPC Louisiana, and the city. TPC Louisiana is certified by the Audubon Cooperative Sanctuary Program, Audubon International, which helps golf courses protect the environment, preserve the natural heritage of the game of golf, and promote environmental sustainability.
Jay Monahan, Commissioner, PGA TOUR
35
acres of turf stripped and repurposed into elevated mounds for spectators to enjoy the tournament
6,306
pounds of waste diverted through tournament recycling of glass, wood, and edible food in 2023
22K+
single-use plastics prevented from entering the environment through water refill stations in 2023
740
barrels of oil saved from production of plastic water bottles
We’re very focused on being good stewards of the game, protecting the environment, the wildlife, and the natural areas that are in and around the golf course. We’re constantly working to maintain those areas to minimize any potential harmful impacts that our operations could have.”
Luke Farabaugh General Manager, TPC Louisiana
Source: “Sustainability and TCP Louisiana Golf Course”
Established in 2021, the North America Climate Resilience Program was designed to strengthen climate resilience and help address social inequities in communities where existing stresses combined with growing climate shocks makes them even more vulnerable. In 2022, New Orleans earned the title of a Champion City to share experiences and best practices and helping to develop solutions that can be implemented in New Orleans and other cities facing similar climate-related challenges.
The resilience long game
It is critical for cities to be incubators for change, innovation, and resiliency, and it is vital that we have a holistic, multifaceted approach to building more resilient infrastructure. We are at a consequential time in the history of our planet, country, and New Orleans. I am confident that through this initiative, we will continue to come together with other cities to build a better future for those who inhabit this planet in the centuries to come.”
LaToya Cantrell, Mayor of New Orleans
The North America Climate Resilience Program
$640M
in economic activity has been generated throughout the greater NOLA area since 2005.
Source: Zurich Classic, Source: Zurich NA
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Positive action for tomorrow in 2024
Reusable landfill, recycling, and organic
bins called Cerobins reduce the amount of
single-use waste and recycling boxes
destined for the landfill.
Second Harvest Food Bank and its local partner, the New Orleans Mission, continue to receive leftover concessions. In 2023 alone, they provided 520 pounds of food.
The Green Project, a local material
repurposing organization, gives building materials—including wood, carpet, and mesh—a second life.
Glass Half Full recycles all glass to be repurposed as sand and gravel for disaster relief, coastal restoration, or eco-construction.
InProduction, a mesh manufacturer,
returns and upcycles mesh, preventing the hard-to-divert material from ending up in the landfill.
Coalition to Restore Coastal Louisiana collects oyster shells to keep them out of landfills and slow coastal land loss.
2006
2005
Zurich North America becomes the newest title sponsor for the New Orleans–based PGA TOUR tournament just months before Hurricane Katrina hits the city.
Zurich furthers its commitment to New Orleans, announcing its extension through the 2014 tournament.
2007
in seed money for a
$250K
mixed-income residential community, serving
$280M
Families on the site of a former housing development that Hurricane Katrina destroyed.
685
The Zurich Classic is the first nationally televised professional sporting event to return to New Orleans following the hurricane.
2006
Zurich celebrates 100 years of Insuring America. To celebrate, Zurich hosts the 100 Year Golf Challenge, in which Zurich Golf Ambassadors dress up in attire from 1912 and play a three-hole game while using golf gear from the early 1900s. The winner receives proceeds for charity.
2012
Justin Rose
Ben Crane
The Zurich Golf Ambassador Program is born. PGA TOUR golfers Justin Rose and Ben Crane are the first two recruits, followed by Rickie Fowler, Graeme McDowell, Luke Donald, Camilo Villegas, and Keegan Bradley.
2010
Zurich and the PGA TOUR announce an exciting, new two-man team format for the Zurich Classic.
2016
The Zurich Classic celebrates its 10th anniversary. In honor of the milestone, Zurich’s global foundation the Z Zurich Foundation gives a $3 million grant to the St. Bernard Project to create a Disaster Resilience and Recovery Lab and help communities increase their resilience to natural disasters.
2012
Billy Horschel
1st PGA TOUR Win
Zurich signs another five-year extension. Zurich Golf Ambassador Billy Horschel wins the Zurich Classic, his first victory on the PGA TOUR.
2013
The COVID-19 pandemic forced the cancellation of the Zurich Classic. But Zurich comes through with the funding that a typical year’s tournament ($1.5M+) would generate to help ensure children and families would receive support in a time of tremendous need.
2020
Zurich signs a seven-year extension.
2018
Cameron Smith and Jonas Blixt are the first team to win in the new configuration.
The Zurich Classic experiences one of the most successful years to date, using the new team format that breathed new life and excitement into the event.
2017
Zurich proudly celebrates 20 years as title sponsor of the Zurich Classic.
2024
The Zurich Classic sets a record with more than $2.8 million in charitable donations. The event breaks the record for highest attendance in a single day in tournament history.
2023
Earth Day falls on round two of the Zurich Classic. For every spectator attending, Zurich plants a tree in the Zurich Forest Project—its global reforestation initiative in Brazil. Zurich announces the Resilient Cities initiatives with New Orleans being named a Champion City.
2017
Over the past 20 years, the Zurich Classic has showcased the power of teamwork across both southeast Louisiana and the PGA TOUR. While Zurich North America celebrates the impact it’s made thus far, the company is committed to finding new ways to support the city and others like it.
Two decades of teamwork
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2024
Zurich proudly celebrates 20 years as title sponsor of the Zurich Classic.
For two decades, Zurich has provided unwavering support to the Fore!Kids Foundation and the New Orleans area through its sponsorship of the Zurich Classic of New Orleans, a partnership that began in the immediate aftermath of Hurricane Katrina. Zurich has entrenched itself within the New Orleans community ever since, going above and beyond in creating memorable experiences for PGA TOUR players and fans all while leaving a lasting impact in the New Orleans community.”
A big swing for sustainability
For more information on how Zurich is helping businesses meet tomorrow prepared, visit www.zurichna.com.
Sources: Zurich Classic; Golf Course Industry
2022
Earth Day falls on round two of the Zurich Classic. For every spectator attending, Zurich plants a tree in the Zurich Forest Project—its global reforestation initiative in Brazil. Zurich announces the Resilient Cities initiatives with New Orleans being named a Champion City.
2023
The Zurich Classic sets a record with more than $2.8 million in charitable donations. The event breaks the record for highest attendance in a single day in tournament history.
2017
The Zurich Classic experiences one of the most successful years to date, using the new team format that breathed new life and excitement into the event. Cameron Smith and Jonas Blixt are the first team to win in the new configuration.
2018
Zurich signs a seven-year extension.
2020 The COVID-19 pandemic forced the cancellation of the Zurich Classic. But Zurich comes through with the funding that a typical year’s tournament ($1.5M+) would generate to help ensure children and families would receive support in a time of tremendous need.
2013
Zurich signs another five-year extension. Zurich Golf Ambassador Billy Horschel wins the Zurich Classic, his first victory on the PGA TOUR.
2014
The Zurich Classic celebrates its 10th anniversary. In honor of the milestone, Zurich’s global foundation the Z Zurich Foundation gives a $3 million grant to the St. Bernard Project to create a Disaster Resilience and Recovery Lab and help communities increase their resilience to natural disasters.
2016
Zurich and the PGA TOUR announce an exciting, new two-man team format for the Zurich Classic.
2010
The Zurich Golf Ambassador Program is born. PGA TOUR golfers Justin Rose and Ben Crane are the first two recruits, followed by Rickie Fowler, Graeme McDowell, Luke Donald, Camilo Villegas, and Keegan Bradley.
2012
Zurich celebrates 100 years of Insuring America. To celebrate, Zurich hosts the 100 Year Golf Challenge, in which Zurich Golf Ambassadors dress up in attire from 1912 and play a three-hole game while using golf gear from the early 1900s. The winner receives proceeds for charity.
2006
The Zurich Classic is the first nationally televised professional sporting event to return to New Orleans following the hurricane.
2007
Zurich furthers its commitment to New Orleans, announcing its extension through the 2014 tournament.
2005
Zurich North America becomes the newest title sponsor for the New Orleans–based PGA TOUR tournament just months before Hurricane Katrina hits the city.
Two decades of teamwork
