From materials selection and dyeing expertise to fabric finishing and packaging, special care and consideration have been dedicated to each stage of the creative process to deliver a 100% organic collection that celebrates Frette’s heritage, craftsmanship and commitment to quality.
Naturalismo
Frette presents its inaugural capsule collection of organic & sustainable bed linens
INSPIRATION
For Spring/Summer 2023, Frette ushers the spirit of exploration, discovery and wonder to the luxurious world of fine Italian linens. Defined by inspired colourways, patterns and materiality, the collection invites clients to savour the year’s renewed sense of freedom and embark on a spirited journey, shaping experience by way of exceptional craftsmanship and attention to detail.
The hallmark of the SS23 Collection is Naturalismo, Frette’s first 100% organic, sustainable bed linen capsule. Having drawn from nature for the past 160 years both to realise our craft and as this season’s defining source of inspiration, Frette now looks to the future, dedicating focus on how to weave sustainability into our legacy. The utmost care was given to each stage of the capsule’s design process, drawing from Frette’s defining innovation, craftsmanship and commitment to quality.
Organic cotton is harvested to ensure optimal balance of strength, softness, longevity and comfort.
THE MAKING OF NATURALISMO
The cotton is then cleaned using sustainable methods (no artificial chemical agents), dyed, and spun into yarns ready for weaving.
Organic yarns are dyed prior to spinning, allowing for greater absorption and saturation of colour.
Naturalismo yarns are dyed using an exclusive dyeing process employing organic, dried poppy petals and no chemical agents.
Yarns are expertly woven to form cotton sateen bed linens and detailed with a simple hem finishing.
PRODUCT DETAILS
100% organic sheet set of cotton sateen with lightly striated weave. Yarn dyed using 100% organic dried poppy petals and no synthetic chemical agents. Finished using no synthetic chemical agents.
Simple hem finishing. Bottom sheet of matching 100% organic solid cotton sateen. Packed in coordinating 100% organic solid cotton sateen drawstring bag.
Tremendous expertise is required to ensure each tincture produces the same colour, and this know-how is carried throughout the dyeing process, considering each batch at a molecular level.
THE DYEING PROCESS
To realise Naturalismo, cornfield poppy, also called rosolaccio, was selected as the organic dyeing agent. The poppy plant is used in its entirety, including its petals, and dried in a shady, warm and well ventilated environment to produce rosolaccio.
A strong understanding of the manner in which herbal molecules bind with natural fibre is essential to the success of the dyeing process. Animal fibres such as wool and cashmere most easily absorb colour, while cellulosic fibres, including cotton, are more complex.
In the case of the poppy, or rosolaccio, the colour of the plant does not determine the colour produced during the dyeing process. The herbal molecules express themselves differently when used as dyeing agents due to the plant’s molecular nuaces, which create only certain bonds with the chosen fibre that will remain stable and resistant to fading and discolouration. From vivid red, we receive a rich and inviting neutral shade with warmth for Naturalismo.
Following the dyeing process, plants are recycled into compost or pellets, a biofuel that produces renewable energy.
Organic cotton is harvested to ensure optimal balance of strength, softness, longevity and comfort.
THE MAKING OF
NATURALISMO
To realise Naturalismo, cornfield poppy, also called rosolaccio, was selected as the organic dyeing agent. The poppy plant is used in its entirety, including its petals, and dried in a shady, warm and well ventilated environment to produce rosolaccio.
Tremendous expertise is required to ensure each tincture produces the same colour, and this know-how is carried throughout the dyeing process, considering each batch at a molecular level.
A strong understanding of the manner in which herbal molecules bind with natural fibre is essential to the success of the dyeing process. Animal fibres such as wool and cashmere most easily absorb colour, while cellulosic fibres, including cotton, are more complex.
In the case of the poppy, or rosolaccio, the colour of the plant does not determine the colour produced during the dyeing process. The herbal molecules express themselves differently when used as dyeing agents due to the plant’s molecular nuaces, which create only certain bonds with the chosen fibre that will remain stable and resistant to fading and discolouration. From vivid red, we receive a rich and inviting neutral shade with warmth for Naturalismo.
LOCATION CREDIT: TINTORIA DI QUAREGNA AND ANNA MELLO RELLA
FOR OUR FUTURE
Frette uses 100% responsibly sourced materials in alignment with the most stringent of guidelines. In the coming years, Frette will continually incorporate both responsibly and sustainably sourced materials to compose 60% of those materials necessary to realise its craft.
In celebration of Frette’s inaugural 100% organic linen collection, the House has partnered with One Tree Planted, a 501(c)(3) nonprofit dedicated to global reforestation, to donate 10,000 trees for planting in the Mexican Monarch Butterfly Habitat.
This is one of Frette’s first steps toward reducing its carbon footprint and weaving sustainability into our legacy.
INSPIRATION
For Spring/Summer 2023, Frette ushers the spirit of exploration, discovery and wonder to the luxurious world of fine Italian linens. Defined by inspired colourways, patterns and materiality, the collection invites clients to savour the year’s renewed sense of freedom and embark on a spirited journey, shaping experience by way of exceptional craftsmanship and attention to detail.
The hallmark of the SS23 Collection is Naturalismo, Frette’s first 100% organic, sustainable bed linen capsule. Having drawn from nature for the past 160 years both to realise our craft and as this season’s defining source of inspiration, Frette now looks to the future, dedicating focus on how to weave sustainability into our legacy. The utmost care was given to each stage of the capsule’s design process, drawing from Frette’s defining innovation, craftsmanship and commitment to quality.
WEAVING A RESPONSIBLE FUTURE
WEAVING A RESPONSIBLE FUTURE
SHOP NATURALISMO NOW
SHOP NATURALISMO NOW