Fighting for Clarity: Inside UFC’s New Partnership With Total Wireless
By — Front Office Sports
Posted — April 25, 2024
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The Octagon is unforgiving. So is the phone bill.
It’s fitting, then, that Total Wireless—a no-frills wireless carrier that’s grown by favoring simplicity over spectacle—is now the official wireless provider of UFC in the United States.
At first glance, the partnership might seem unexpected. One thrives on fight nights and post-fight chaos; the other thrives on wireless plans and customer service. But look closer, and the alignment makes sense. The brands speak to a similar consumer: bold, self-reliant, and wary of any nonsense.
For Total Wireless, the move is about both visibility and identity. As the no-contract, no-hidden-fees arm of the Verizon family, it’s built its reputation on clarity. While many carriers lure customers with fancy marketing- speak and long-term commitments, Total Wireless has your back—transparent pricing, unlimited data, and plans designed to power your daily hustle.
That philosophy mirrors the ethos UFC has built over the past three decades. The fan base has gone global, but the foundation hasn’t changed. At its core, UFC is for people who value grit over polish, substance over show. People who come for the action, not the spectacle.
The strategic upside is obvious. UFC reaches hundreds of millions of fans across more than 170 countries. Many of those fans are digital-first, wireless-native, and constantly weighing which brands deserve their money. For a service like Total Wireless, that audience is the point.
It’s also a sign of how UFC continues to evolve commercially. What began as a niche fight promotion has become one of the most commercially adaptable sports properties in the world. Over the past decade, UFC has built a diverse portfolio of brand partners, from crypto to consumer goods.
Total’s offering is hard to ignore. Unlimited talk, text, and data for $20/month when you bring your own device, on the Base 5G Unlimited Plan*. No contracts. No hidden fees. A five-year price guarantee*. In a category where pricing often shifts after a few years, that kind of consistency matters.
The brand’s core plans are backed by the Verizon 5G network, offering strong coverage and up to 12x faster unlimited data on select devices within 5G Ultra Wideband areas**. It also includes international calling to 85+ destinations***, a practical feature for a global-minded fanbase that makes the service even more appealing to mobile-first households.
But more recently, the focus has been on aligning with companies that bring long-term utility to fans, brands that add to the ecosystem without diluting the identity.
Total Wireless fits that bill. The product is direct. The message is clear. And the positioning, unlike some sponsorships, feels earned.
The UFC audience, too, makes this a smart bet. Many of its fans skew young and wireless-dependent. They stream cards on their phones, follow athletes on social platforms, and live in environments where flexibility trumps all.
They’ll spend on a limited-edition hoodie or a flight to Vegas for a fight weekend, but they won’t tolerate bloated monthly bills or complicated contracts.
Wireless service isn’t just a utility anymore. It’s a reflection of how people navigate the demands of work, family, and connection. That shift in mindset is part of why Total Wireless is resonating now, and why partnering with the UFC feels less like a campaign and more like a reflection of where the market is heading.
The UFC tie-in doesn’t need to be loud to be effective. Fighters are expected to show up, perform, and deliver. Fans expect the same from the brands that show up alongside them. In that context, Total Wireless doesn’t have to sell itself as bold;, it just has to operate like it belongs.
The partnership between UFC and Total Wireless is now live. Learn more or get started at totalwireless.com.
Learn More about Total Wireless today.
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The promotional offers are equally grounded. An iPhone 13 for $149.99 with the 5G+ Unlimited Plan.**** Customers can also add a fourth line at no extra cost.
If anything, the moment is timely. Over the past few years, the way people think about cost, connectivity, and contracts has shifted. More consumers are making selective, value-based decisions. They’re willing to pay for what works, but they’re far less tolerant of complexity or hidden conditions.
References
* For the Base 5G plan, in times of traffic, your data may be temporarily slower than other traffic. Video streams at up to 480p (Base and Total 5G) or 720p (5G+) plans. 5G network: 5G access requires a 5G-capable device in a 5G service area. 5G Ultra Wideband access included with Total 5G Unlimited and Total 5G+ Unlimited plans.
**12x faster based on analysis by Verizon of Ookla® Speedtest Intelligence® data for Verizon 5G UWB median download speeds vs U.S. 4G LTE median download speeds of all other providers, Q3-Q4 2024.
***Disclaimer: Unlimited international calls are available to landline and mobile numbers in select destinations only, which are subject to change at any time. Calls to mobile numbers in certain countries not included. For a complete list of countries, visit Totalwirless.com. Calls must originate from the US, Puerto Rico, the US Virgin Islands. Other terms and conditions apply. For personal use only. See Terms and Conditions of Service at totalwireless.com. ****Disclaimer for iPhone 13 promo: Limited- time offer, while supplies last. Device taxes and fees may apply. Requires activation on Total 5G+ plan, external port-in and ID verification. Available exclusively online and in Total Wireless stores. Limited to two devices per account. Total Wireless is a registered trademark of Verizon Trademark Services LLC. © 2025 VERIZON *****Upgrade Bonuses require a new line of activation, uninterrupted service on a Total Wireless plan, and enrollment in Total Rewards. After six (6) consecutive service plan purchases while enrolled in Total Rewards, you will be awarded a $100 Upgrade Bonus to be used towards the purchase of a new 5G Smartphone. After twelve (12) consecutive service plan purchases while enrolled in Total Rewards, you will be awarded an additional $100 Upgrade Bonus to be used towards the purchase of a new 5G Smartphone, or a one-month service plan matching your current service plan. You may redeem only one Upgrade Bonus, which will be forfeited should you fail to redeem by the end of your eighteenth (18th) service plan. Upgrade Bonuses are earned per line and may not be combined, transferred, or applied towards any other Total Rewards benefit. Upgrade Bonuses have no cash value and must be used in full at redemption, either in Total Wireless stores or totalwireless.com. Taxes and fees may apply.
