december 2025 | VOL. 18 | ISSUE 12
The Innovation Newsletter
A Quarterly Newsletter from the Producers of the Innovation Workshop & Tour: A Quarterly Series
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Optimizing Partnership Engagement Strategy
INNOVATION WORKSHOP & TOUR: A QUARTERLY SERIES
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INNOVATION SPOTLIGHT
Bipedal Robots
Train your employees - Make sure they understand your processes
By prioritizing monologue-style marketing over personalized engagement
By limiting experimentation in augmented reality to small, single-location pilots
By leveraging user-centric design and advanced technology to turn customer challenges into immersive, scalable experiences
By focusing primarily on hardware development and reducing user interaction
Which of the following best describes how Snap approaches innovation, as highlighted in the Innovation Workshop & Tour at Georgia Tech?
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February 9 -11 | Silicon Valley, CA
Correct Answer: By leveraging user-centric design and advanced technology to turn customer challenges into immersive, scalable experiences.
It Starts with the Customer Problem
Snap focuses on deeply understanding customer problems and uses innovative, user-centered technology—such as AR, data platforms, and generative AI—to transform those challenges into impactful, immersive solutions.
OUR UPCOMING EVENTS
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At the Innovation Workshop & Tour at Georgia Tech's Advanced technology Development Center, participants learned how Snap (Snapchat, Inc.) is unlocking new audiences and seeing significant growth by connecting the customer experience to innovative new canvases. With a laser focus on users, Snap leverages diverse expertise and cutting-edge tech to transform abstract challenges into tangible solutions. Insights by Jim Sowden, Head of Creative, Arcadia Studio, Snap Inc.
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Plug and Play
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ARTICLES & INSIGHTS
Wired Innovation, AI Factory Operating Models, & Highlights from the Innovation Workshop and Tour at Georgia Tech
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Using Innovation and Cutting-Edge Tech to Solve Unique Challenges
Innovation spotlight
2
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Discovering New, Creative Approaches to Innovation
INNOVATION QUIZ
4
Innovation Workshop at & Tour: A Quarterly Series at Plug & Play, and more!
UPCOMING EVENTS
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Key Strategies When Leveraging Partnerships:
NOVEMBER 5, 2025 | southwest locale
INNOVATION WORKSHOP & TOUR: A QUARTERLY SERIES
at Plug and Play | Silicon Valley, CA
FEBRUARY 10-11, 2026 | Plug and play
LEARN MORE
NOVEMBER 5, 2025 | southwest locale
INNOVATION WORKSHOP & TOUR: A QUARTERLY SERIES
may 5 - 6, 2026 | southeasT LOCALE
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Optimizing Partnership Engagement Strategy
Technology Innovation
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Digital transformation starts with connection, creativity, and data-driven action.
By Lutz Beck
Chief Information Officer
Daimler Truck North America
Connect, Unlock, Drive: Building the Intelligent Company at Daimler Truck North America
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Innovation scales when your systems all speak the same language.
By Vinod Das
Associate Director
Pharma R&D, Drug Innovation and AI Enablement
Bayer Pharmaceuticals
Wired Innovation: From Potatoes to Protocols
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Turn fresh ideas into real growth by blending creativity, collaboration, and an innovation-ready culture.
By Sudeep Basu, Ph.D.
Global Practice Leader
Innovation Services
Frost & Sullivan
Highlights from the Innovation Workshop and Tour at Georgia Tech
ARTICLES & INSIGHTS
Build “never-done-before” brand experiences
Case Study: Nike Paris 2024 — City-Scale Immersion
The challenge was to “Reinvent Paris” during the Olympic Games. Snap created city-wide, gamified AR experiences which turned a physical installation into a distributed, immersive suite of games across Paris
Case Study: NYX “Beauty Bestie” (Generative AI Personalization)
First use of generative AI in Snapchat campaigns to create highly personalized looks at scale, integrated with native sharing behavior
Marketing moved from monologue to dialogue
Case Study: “Plastic Singularity” Data Platform (Google CPG partners)
There was no reliable data on plastic flows, prices, or recapture. We built a cloud data aggregator + ultra-low-literacy front end
for at-risk users to input field data that allowed partners to solve problems, enabling targeted interventions
Data is the key to impact
