The premiere Network for Pizzeria Professionals
2022 Media Kit
MEDIA KIT
Editorial Calendar
Print
Overview
Digital
Contact
Founded in 1984, Pizza Today has been the industry’s most trusted and valuable educational business resource for more than three decades. Each monthly issue is packed with insider tips, operational advice, recipes and information integral to helping today’s pizzeria owner operate more efficiently and profitably. Taking a solutions-based approach, Pizza Today reaches readers via print, an e-mail newsletter and online components.
Recent International Awards
CONTACT
Stacie Dennison Sales Director - Food Group Marketplace/ Yellow Pages / Digital / STEP Program / eBlast Companies L-Z 502-901-2528 sdennison@pizzatoday.com
Michelle Kopcza Senior Sales Executive - Food Group Marketplace/ Yellow Pages / Digital / STEP Program / eBlast Companies A–K 914-414-3954 Michelle.kopcza@emeraldx.com
Our Audience At-A-Glance
Franchise Owners
Chain Managers
Manufacturer/ Distributor
77%
17.5%
3.8%
1.9%
Print Advertising
Display Ad Rates
Ad Rates & Specs
Marketplace Ad Rates
Yellow Pages Ad Rates
Print Specifications
Print Submissions
Our award-winning editorial, selected by TABBIE Awards as 2019’s #1 Foodservice publication in the country, has been the most awarded trade magazine in the world for four consecutive years in a row. With an monthly average of over 30K copies in circulation, Pizza Today delivers curated content to today’s pizzeria owners are looking for in today’s competitive landscape. Within the last 12 months, over 30K+ (30,746) pizzeria owners and managers have subscribed to Pizza Today magazine, that’s an estimated 15,000 more than any other pizzeria magazine in the business!
86.5%
of the circulation has been verified within the last 12 months
25%
more than any other pizzeria magazine in the business
pizzeria owners/managers have personally subscribed to receive Pizza Today
91%
pizzeria owners/managers have subscribed within the last 12 months
30,746
Independent Pizzeria Owners
Space 1x 3x 6x 12x Full Page $9,190 $9,090 $8,920 $8,720 2/3 page $7,890 $7,780 $7,670 $7,490 1/2 page $6,700 $6,645 $6,570 $6,375 1/3 page $5,695 $5,645 $5,580 $5,410 1/4 page $4,850 $4,800 $4,750 $4,605 Cover 4 $12,310 $12,220 $12,080 $11,380 Covers 2 & 3 $12,060 $11,930 $11,790 $11,240
Space 1x 3x 6x 12x 1 Column 2 ¼” wide x 1” Deep $225 $205 $195 $185 1 Column 2 ¼” wide x 2” Deep $410 $400 $380 $330 1 Column 2 ¼” wide x 3” Deep $600 $555 $515 $470 1 Column 2 ¼” wide x 4” Deep $795 $755 $735 $670 1 Column 2 ¼” wide x 5” Deep $990 $950 $910 $830 1 Column 2 ¼” wide x 6” Deep $1,115 $1,090 $1,030 $940 1 Column 2 ¼” wide x 7 Deep $1,300 $1,255 $1,180 $1,070 1 Column 2 ¼” wide x 8” Deep $1,490 $1,420 $1,355 $1,240 2 Column 4 5/8” wide x 2” Deep $795 $765 $720 $670 2 Column 4 5/8” wide x 3” Deep $1,115 $1,060 $1,030 $930 2 Column 4 5/8” wide x 4” Deep $1,430 $1,365 $1,375 $1,120 1/3 Page $1,855 $1,785 $1,735 $1,560 1/2 Page $2,455 $2,320 $1,885 $1,785
One Listing $695 $315 $1,660 $3,290 Two Listings (each) $630 $295 $1,590 $3,030 Three Listings (each) $565 $275 $1,395 $2,670 Four Listings (each) $525 $255 $1,285 $2,510 Five Listings (each) $495 $250 $1,170 $2,280 Six Listings (each) $435 $215 $1,010 $2,030
Baseline Listings
Baseline
Additional Line
Logo Listing 1/2" Vertical
Price per 1" Vertical
Yellow Page Rates
Ad Description
Size
Live Area
Magazine Trim Size 7.875 X 10.8125 Full Bleed Page 8.125 X 11.0625 7 X 10 Full Bleed Spread 16 X 11.0625 15 X 10 Bleed Gutter (non-bleed spread) 15 X 10 Full Page 7 X 10 2/3 Page 4.625 X 10 1/2 Page Horizontal Bleed 8.125 X 5.5 1/2 Page Horizontal 7 X 4.875 1/2 Page Vertical 3.375 X 10 1/2 Page Island 4.625 X 7.5 1/3 Page Horizontal 4.625 X 4.875 1/3 Page Vertical 2.25 X 10 1/4 Page Vertical 3.375 X 4.875
Full Bleed Spread
Full Bleed Page
1/2 Page Horizontal Bleed
1/2 Page Horizontal
1/2 Page Vertical
1/2 Page Island
1/3 Page Vertical
1/4 Page Vertical
Full Page
Independent research has proven time and again, our readers spend an average of 45 minutes reading every issue! That’s at least 25 minutes longer than the average time spent with similar trade magazines. Year after year, these five areas of the pizzeria business have proven to be most important amongst independent pizzeria owners.
Recipes
Customer Service
Marketing
Business Operations
Employee Management
Regardless of the style of pizzeria; recipes, food prep and food safety is the kind of content pizzeria owners can’t get enough of. Without much culinary experience beyond their home kitchen, our magazine highlights the simplest to most complex trending pizza recipes.
Whether it’s making it easier to order online, through a smartphone app or making your establishment family-friendly, providing a positive experience is what the pizzeria dining experience is all about.
The way pizzerias are marketed has changed immensely over the last several years. Due to the increase in social media, whether you’re your on Twitter, Facebook, Instagram or dealing with Yelp reviews, digital marketing skills should be high on the list of skills pizzeria owners need to master.
Pizzerias come with their own set of unique challenges. Understanding specialized financial reports, selecting the right or most cost-efficient suppliers, and learning proper site selection behind your business can make or break a pizzeria’s success.
Managing employees in a pizzeria is completely different from most other businesses. Scheduling, cross-training, manager’s responsibilities and compensation continue to be frequent critical topics of discussion.
Pizza Today
Pizza Expo
Pizza & Pasta NE
Pizza Expo 365
Int Artisan Bakery
Artisan Bakery East
Let us help your company reach and engage your target markets to impact sales. From sliding billboards to standard display ads, we can help you connect with the marketplace. Reach key decision makers while they dive into industry content they are passionate about. Our audiences are your clients. Contact us today for a custom developed digital plan to help you reach and exceed your marketing goals.
Digital Advertising
With a full menu of digital options from banner ads to imaginative rich media, we can develop an effective and efficient plan for your budget. Create your perfect audience by reaching our subscribers.
PizzaToday.com
Our custom banner ads can fit your unique needs. With an average of 68K Impresions a month, banner ads are a great way to continuously keep your brand top of mind to Pizza Today visitors year round.
Banner Ads
Cornerstone Sponsorships
4 Maximum SOLD-OUT Package includes: Leaderboard, Rectangle, Footer Annual Contract $25,980 Month-to-month $2,165
Rich Media Category
•Expandable - Banner + 3rd Party Tags • Expandable with Video - Banner +3rd Party Tags • Wallpaper
Pizza Today’s Weekly e-Newsletter has been especially curated to address the day-to-day needs of today’s independent and multi-unit pizzeria operators. Our newsletter alternates from week to week with new recipes for menu variety and expansion to the best quick-to-read business tips we’ve found through the industry. Receive two weeks’ worth of business tips and recipes!
Pizza Today Weekly (e-Newsletter)
Opt-In Circulation 17,000+ Open Rate - 20-22% Click Thru Rate - 3-5% Ad Size- 180x150 Rates Net/month 1x $325 6x $295 12x $275
With thousands of pizzeria operator contacts, each one has opted in to stay up to date on the latest industry news. Reach the most qualified e-mail list of pizzeria operators in the country.
Target Email Marketing
•Opt-In Circulation 31,000+ •Open Rate - 27% •Click Thru Rate - 4%
In our STEP program, we design and implement a social media campaign utilizing Facebook and Instagram, to increase awareness of your products and engagement with Pizza Today’s audience – the most qualified pizzaiolos and pizzeria owners available anywhere!
STEP (Social Targeting Extension Program)
34K
5K+
18K
10K
1K+
Reach a larger audience in a dynamic way with our weekly podcast featuring award-winning interviewing with real, in-depth conversations with pizzeria owners, champion pizza makers, industry professionals to help make your business better. Podcasts will be distributed to Pizza Today’s website, social media accounts and all major podcast platforms. Check out our latest podcast episode!
•Weekly videos on www.pizzatoday.com •Pizza Today generated content - One-month minimum program / 4 videos - $2,300/month
Retargeting
Follow-up with online Pizza Today visitors, by re-engaging them on other websites. Retargeting campaigns help to maximize your message by keeping your brand front & center. Gain traction and more recognition from other pizzeria owner/managers and industry professionals.
Native Article Advertising
Promote your brand to Pizza Today readers through industry related content articles. These articles will run alongside editorial content, as Sponsored content on the page as well as the display ad.
Learn More
With 81% of all International Pizza Expo registrations (~7K attendees) coming through our website, advertising on the show site can significantly increase your booth traffic. Most visit several times prior to the show to schedule seminars, competitions, and travel arrangements.
Small Banner – 4 available per week • Specs – 275 x 225 pixels • Investment - $760/week Hot Product Listing – 1 available • Specs: -Headline – fewer than 60 characters (15 words) -Body Text – fewer than 140 characters (80 words) -1 Image – 250 x 275 pixels -Destination link • Investment - $1,100/ week Wide Banner – 1 available • Specs – 600 x 300 pixels • Investment - $900/week
Pizza Today e-Blast Rates
We have 4 lists available; all emails are 100% opted in: • Magazine Opt-In List – Open Rate: 4.3 – Average Click Rate: 0.5% -27,900+ email list - $5500 • Pizza Expo 2019, 2020 & 2021 – Open Rate: 7.3% - Average Click Rate: 1.6% -15,000+ email list - $1500 • Pizza & Pasta NE Expo 2017, 2018 & 2019 – Open Rate: 9.6% - Average Click Rate: 1.2% -5,164 email list - $1250 • Magazine & Pizza Expo & Pizza & Pasta – Open Rate: 7% - Average Click Rate: 1.1% -39,300+ email List - $6750
Your content is promoted by Pizza Today, the most respected source in the industry via a paid Facebook and Instagram campaign. We leverage Pizza Today’s account with a target audience comprised of Pizza Today readers and a custom look-a-like audience created from our first party data. • 2-month – 20,000 minimum impressions per month program • $37.50 per 1,000 impressions Ability to guarantee up to 100k impressions per program! •And we’ll guarantee 1.0% CTR or better!! • We provide guidance and support from our staff of experienced and certified social media strategists and Client Services Team. • Monthly campaign results of Impressions, Reach, Click-Through-Rates and Clicks are reported directly to the client. • All ads are created by the Client Services Team at No Charge. We recommend a minimum of 4 different versions.
Requirements (can be put in a drop down or expanded format) Article text as a Word document. • Article text as a Word document. • Article title, Author name • Abstract text (Note: this will display on News index page. E.g. http://prntscr.com/p6v8po) • Images: -Provide 1-5 images for the article - Indicate which image is the Featured Image (top image). Provide caption for the Featured Image If additional images have been provided, indicate what the placement should be within the text e.g. http://prntscr.com/p6v9hi - Logo and URL (to be added at the end of the article). • Please indicate if ads will be running to promote the native article. • Flight time – Please include the date the native article needs to be published, and the duration. • Analytics reports will be added to the shared Native Ads Report document when the post expires, and email will be sent by Digital to inform that it has been updated. • All Native Article assets should be submitted together, along with the signed IO at least 10 business days in advance of requested launch.
Impressions begin with those visiting www.pizzatoday.com and continue wherever they go until the impressions are fulfilled. • 10,000 Impressions (Minimum Package / $400) -$4,000 / 100k impressions Disclaimer: All prices are net rates / Agency Discount is not included
47K+
131K+
Average Monthly Analytics for PizzaToday.com
PizzaExpo.com
Pizza Today Weekly
The Hot Slice Podcast
Opportunites & Rates
PizzaToday's Social Media Presence
Welcome to the Emerald Expositions’ digital display marketing opportunities menu. Let us help your company reach and engage your target markets to impact sales. From sliding billboards to standard display ads, we can help you connect with the marketplace. Reach key decision makers while they dive into industry content they are passionate about. Our audiences are your clients. Contact us today for a custom developed digital plan to help you reach and exceed your marketing goals.
• Pre/Interstitial - Prestitial $3,400 - Interstitial $3,400 • Require 3rd Party Tags - Available from Emerald beginning at $750
PizzaExpo.com PizzaAndPastaExpo.com
e-Blast Breakdown Rates: •Other lists are available for $300/thousand with a minimum rental of 4,000 names or $1,200, whichever is greater. •Some specific selections can be made within the list, but there will be an additional charge for each selection. We need your complete HTML, subject line/title, and signed List Rental Agreement at five business days before the eBlast, to allow time for send a proof, make needed revisions and approval of the final test.
Rate: $37.50 per 1000 impressions / 2-month 20,000 minimum impressions per month: 20K impressions - $750 net pet month 30K impressions - $1125 net pet month 40K impressions - $1500 net pet month 50K impressions - $1875 net pet month 60 impressions - $2250 net pet month 70 impressions - $2650 net pet month 80 impressions - $3000 net pet month 90 impressions - $3375 net pet month 100K impressions - $3750 net pet month
Unique Visitors
Page Views
The Restaurant Employee of 2022 & Beyond What do current employees want from their restaurant employers? We take a look at culture, scheduling, training best practices and effective strategies for employee success and retention that have become mainstream. Ad Reservations due: 11/15/2021 Materials due: 11/22/2021
January
Pizza Expo Pre-Show Issue Get your company in front of the eyes of those who will be attending International Pizza Expo in Las Vegas. This issue is packed with preview content that will get pizzeria operators geared up for the world’s largest and most important pizza industry event. Ad Reservations due: 12/15/2021 Materials due: 12/22/2021
February
International Pizza Expo Official Show Issue This is the largest issue of the year and is packed with critical business advice our readers depend on to survive and thrive in any business environment. If you aren’t advertising in this issue and exhibiting at Pizza Expo, are you really even in the pizza industry? Ad Reservations due: 1/11/2022 Materials due: 1/19/2022
March
Menu Engineering In this issue our editors and contributors look at the top-trending and soon-to-become trending ingredients that pizza chefs will be working with for the rest of 2022 and beyond. Then we take it a step further and detail how to engineer a new menu to maximize sales and profitability. Ad Reservations due: 2/10/2022 Materials due: 2/17/2022
April
Kitchen Systems for Volume As the masses return to dine-in, pizzeria operators are still reporting record delivery, takeout and third-party sales. Couple that with a labor shortage and the industry has quite a conundrum — how to pump out more volume with fewer hands on deck. The key to pulling it off? Efficient and organized systems. This issue will dive into the procedures today’s pizzeria owners need to implement in order to not just survive, but thrive. Ad Reservations due: 3/15/2022 Materials due: 3/22/2022
May
Digital Marketing What new trends have emerged in the world of digital advertising? We take a look at ROIs and follow strategies on social media, e-mail database management practices, mobile SMS and notification marketing, and more. Ad Reservations due: 4/15/2022 Materials due: 4/22/2022
June
Rising Stars in the Pizza Business There is a changing of the guard happening in the pizza business. Who are the “rising star” pizzeria owners and pizza makers in the pizzeria industry? We’re showcasing them. What’s bringing them into the industry? What does the new generation of pizzeria operators/pizza makers bring to the table? How can seasoned operators tap into that talent and elevate them in the business and within their company? Ad Reservations due: 5/12/2022 Materials due: 5/19/2022
July
Pizzeria of the Year Who will win this year’s coveted award? Who grew sales, developed systems and set their pizzeria up for success like never before in the midst of a national pandemic? Ad Reservations due: 6/16/2022 Materials due: 6/23/2022
August
Pizza & Pasta Northeast Preview This issue will look at what’s on tap for the 2021 Pizza & Pasta Northeast Show in Atlantic City, complete with a rundown of competitions, demos, educational sessions and more. Ad Reservations due: 7/15/2022 Materials due: 7/22/2022
September
Pizza & Pasta Expo 2021 Show Issue 3,000 copies will be handed out to the most aggressive independent pizzeria owners in the Northeast — vigilant business operators who have come to the show looking for solutions and opportunities. Ad Reservations due: 8/10/2022 Materials due: 8/17/2022
October
Sustainability Focus Over the past decade there has been a “greening” of the restaurant business, but there’s still a long way to go as more pizzeria owners jump on board. From the kitchen to the front of the house, from community endeavors to marketing, we look at the sustainable practices and strategies that will continue to become mainstream. Ad Reservations due: 9/19/2022 Materials due: 9/26/2022
November
Pizza Trends Report How is the industry evolving, who is leading the charge and where is it heading next? We’ll ask those in the trenches to look at the current state of affairs — as well as peer into their crystal balls — to highlight where we’re going next. Ad Reservations due: 10/17/2022 Materials due: 10/24/2022
December
Our team is here to answer any questions you have. For more information regarding any brand media package please email sales@pizzatoday.com or Fill out this contact form and a member of our team will reach out to you!
Pizza Today Editorial and Support Editor-in-Chief Jeremy White jwhite@pizzatoday.com
Executive Editor Denise Greer dgreer@pizzatoday.com
Creative Director Josh Keown Jkeown@pizzatoday.com
Design Lead Katie Wilson kwilson@pizzatoday.com
Senior Sales Director Colleen Truman 502-901-2530 Colleen.Truman@EmeraldX.com
Business Development Manager Sam Risley 203.260.3086 sam.risley@emeraldx.com
Tradeshow Director Bill Oakley 502-901-2534 boakley@pizzatoday.com
Stacie Dennison Senior Sales Executive Territory L-Z 502-901-2528 Sdennison@Pizzatoday.com
Michelle Kopcza Senior Sales Executive Territory A-K 914-414-3954 Michelle.Kopcza@Emeraldx.com
Ad Submissions Emailed ad submissions are acceptable or send via Dropbox or WeTransfer. Email to Vicki.Peck@EmeraldX.com Contact production for questions regarding ad specs or submissions: Vicki Peck – Production Manager – Vicki.Peck@EmeraldX.com Digital Submission Instructions For Print Advertising Ad materials are to be supplied as digital files in the preferred PDF/X-1a:2001 format. To match the color expectations of our advertisers, Emerald Expositions requires the PDF/X-1a:2001 file format and a SWOP proof for each ad submitted. Advertiser/agency accepts full responsibility for reproduction variations between the digital file and the printed image for ads submitted in non-preferred formats. Non-adherence to the preferred format may necessitate production fees. Emerald Expositions is not responsible for making corrections to supplied files. Customer-supplied digital files and SWOP proofs will be retained for up to three months following publication date and then destroyed unless otherwise requested in writing. PDF/X-1a:2001 File Preparation Adherence to the following guidelines in application file preparation will aid in successful file conversion: Create ad layouts in a professional desktop publishing program such as Adobe InDesign® or QuarkXPress™. Create one PDF/X-1a file per ad or ad page; spread ads must be submitted as two single page files. Orientation: Set native application files in portrait mode at 100% with no rotations. Color: Define all colors as CMYK process. Unintended spot color and or Pantone colors must be converted to CMYK process. RGB, LAB and ICC based colors are not allowed. Black & white images should be saved as single channel black only before placing them into the page. Nested grayscale or nested single channel black may become 4/C when printed. Delete any unused colors. Images: Must be high resolution SWOP-compliant with a resolution of 300dpi for CMYK and 1200dpi for black & white images. OPI selections should be turned off. Do not nest EPS files within other EPS files. Save images in TIFF or EPS format, with no embedded color management profiles. Total area ink density for color images should not exceed SWOP standard of 300%. All ads must be created to trim specification with crops (printer marks) set at trim dimensions placed 12 pts outside the bleed area. Bleed must extend 1/8″ beyond trim. Keep live matter a minimum of 3/8″ from trim edge. Type: Fonts must be embedded. Use Postscript Type 1, Open Type or TrueType fonts only. Text containing thin lines, serifs or small lettering should be restricted to one color. Layers within any Adobe application file must be flattened. Opacity — all objects, artwork or effects in the document should be set at a maximum of 99 percent before flattening layers. Generation of acceptable PDF/X-1a:2001 files is done by the output of a Postscript file (.ps) which is then distilled through Adobe Acrobat Distiller using the PDF/X-1a setting to avoid font, transparency and layering issues. It is recommended that the PDF file be certified PDF/X-1a:2001 using a PDF preflight utility like Adobe Acrobat Professional (version 6 or higher) or Enfocus PitStop. For expanded, program specific instructions, please visit:www.rrdonnelley.com/prepress/MagazineDSC/Pontiac/PontiacDSC.asp. Proofing Requirements A SWOP certified proof is required for all color ads. Proofs must be representative of the supplied file at actual size and display a printer’s color control bar. Alternative proofing formats will be used for content only. Visit www.swop.org for a complete list of current certified proofing options. When calling for spot color (Pantone) usage on press, clearly indicate such on the supplied proof. For More information Contact production for questions regarding ad specs or submissions: Vicki Peck – Production Manager – Vicki.Peck@EmeraldX.com
CONTACTS
Senior Sales Director Colleen Truman 502-901-2530 Colleen.Truman@EmeraldX.com Sales Director Stacie Dennison 502-901-2528 sdennison@pizzatoday.com
Print Opportunities
Ad Submissions Emailed ad submissions are acceptable or send via Dropbox or WeTransfer. Contact production for questions regarding ad specs or submissions: Production Manager Vicki Peck Vicki.Peck@EmeraldX.com
Audience
Digital Opportunities
CONTACT US
Print Specs
Advertising Rates
Contact us
2022 Display Ad Rates
Yellow Page Ad Rates
