2022 Brand Guidelines
Visual Brand Guidelines
Brand Experience
This manual has been designed for easy reference to the information needed to visually reproduce the Sial America brand. These standards ensure a consistent presentation of
Sial America identity which is critical to the success of our brand.
VISION
The food world is an universal
space for exchanges.
AMBITION
Being THE source of inspiration and sharing for the global food market.
MISSION
SIAL offers the most efficient international network for winning companies.
POSITIONING
Inspiring food business.
Our Logo
Each exhibition has its own logo based on the SIAL logotype. The name of the country/city is written in white on a vertical banner placed on the right, with a dedicated color per expo.
Primary Logos
The SIAL logotype is the starting point of the SIAL house style. Its typographic design was created specifically for the logo, so this cannot be edited.
Primary SIAL America Logo
Reversed SIAL America Logo
Its logo comprises the universal version of the SIAL logo to which the signature “INSPIRE FOOD BUSINESS” has been added in capitals.
(typeface: Futura PT Bold).
An invisible, protected spacing around the logo must be maintained. This empty space should be double the width of the “I” in SIAL. No graphic or typographic elements may encroach on this area, a rule also applicable to the minimum space required at the edge of a page or any other medium.
Clear Space
Key Visuals
Blueberry w/glitch
Blueberry
Blueberry w/glitch & Inspire
SIAL Sectors
SIAL America Skyline
Located in bottom right hand corner of marketing materials.
DOWNLOAD SIAL LOGOS
DOWNLOAD KEY VISUALS
Our Colors
SIAL America Blue
C92 / M47 / Y2 / K1
#446db2
Black (Secondary Color usable by every show)
C10 / M10 /J10 / N100
#000000
Our Typeface
In order to preserve consistency across all letterpress, preference should be given to fonts in the FUTURA PT family. Any bold characters in the Futura PT font family may be used, including Futura PT Condensed.
Promotional Design
1080x1080 Promotion Design
General Poster
Glitch Background Used in Promotion
Social Media Promotion Design
Banner Ad Promotion Design
Scroll
Scroll
Green
C67 / M42 / Y0 / K0
#6AA32A
CoraL
C1 / M62 / Y56 / K0
#F07362
Golden
C67 / M42 / Y0 / K0
#F0B84A
