1. All data drawn from the “The App Attention Index 2017.”
Source
Learn how AppDynamics can help you improve app performance and drive customer loyalty. Read “The App Attention Index.”
3 steps to improve
app performance.
Invest in an APM solution that gives you real-time, end-to-end management for the most complex apps.
Create best-in-class UX by understanding how customers interact with your brand — every tap, swipe, or click.
Monitor every line of code to uncover root causes and resolve issues quickly.
Bad UX leads to abandonment.
32%
30%
23%
have taken their business elsewhere
chose an alternative app due to a subpar experience
of users are more loyal to an app than to a brand
35% experience a mobile app crashing
39% experience
website outage
53% experience slow page or screen loading
38% of users are frustrated by app and website performance
Poor performance is the culprit.
Expectations
62% of users have high expectations for their apps, but these expectations aren't being met.
53%
80%
have abandoned a website after one disappointing experience
have deleted apps because they have not performed correctly
52%
Yet poor user experience (UX) causes frustration (58%) and stress (27%).
52% turn to mobile apps to make their lives less stressful (and make tasks like banking and grocery shopping easier).
Consumers have a love/hate relationship with apps.
1
Apps are a part of our everyday life, and app performance is a hot-button issue for consumers. According to “The App Attention Index,” your customer’s loyalty depends on good app experiences. Here’s what you need to know about meeting the expectations of today’s app-centric consumers.
Avoid the pitfalls that cause users to abandon poorly performing apps and the companies behind them.
Keeping App-Centric Consumers Happy