Brand Guide
A New Retail Event for a
New Retail Reality
A modern event to keep pace with retail’s rapid evolution, The Retail Innovation Conference & Expo (#RICE22) will connect retail leaders with the solution providers who can help make their connected commerce vision a reality.
Featuring three conferences and two distinct but connected expos all under one roof.

Logos
Primary Logo
Must be used whenever possible
Typography
Images
Applications
Logos
Colors
Logos
Colors
Typography
Images
Applications
Knockout Logo
Used when logo is placed on a color/gradient background
and visibility of full color logo is obstructed
Stacked Logo
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Primary
#26b8e5
Pantone 306 C
#a587ce
Pantone 2573 C
#000000
Logos
Colors
Typography
Images
Applications
Colors
Download
Secondary
#ffffff
Gradient
80% Blue
20% Purple
Elements
Blobs
Blobs used in shapes
Download
#004269
Pantone 2955 C
#feaebb
Pantone Red 0331 C
#f2b76a
#3fbaa5
Pantone 7465 C
#f58220
#008bbb
#007167
Pantone 328 C
#4d4084
Pantone 7672 C
#ffd600
Pantone Yellow 012 C