27 Retail Brands
Redefining Interaction, Engagement & Loyalty
Debbie Hauss Executive Director, Content Retail TouchPoints and retailX
The last three years have drastically changed how we work, live and shop. Now, as consumer behaviors stabilize, brands are doubling down on adapting their experiences to new wants, needs and expectations. This year’s Brand Experience Award winners represent the shifting priorities of the industry – from focusing on speed, efficiency and safety to complete immersion and personalization across all channels. Read on to see how brands are making their differentiators shine through their data-driven campaigns, ecommerce shopping experiences and store designs.
Congrats to our winners!
Customer Retention & Loyalty
Digital Innovation: Creating a Cohesive Brand Experience
Last Mile & Fulfillment Experiences
Marketing Campaigns for the Complete Shopper Journey
Marketplace Strategies & Technologies
Mobile & Social Optimization
Most Effective Pivot Strategy
Pop-Ups, Events, Partnerships & Other Brand Activations
Store Design and Experiential Retail
The Convergence of Content and Commerce
Category:
Lulu and Georgia sought to combat numerous economic challenges, including rising inflation, steadily increasing customer acquisition costs, inventory surpluses and shortages, and internal pressure to convert more shoppers into customers with the same resources and budget. The home goods retailer implemented a retention-driven growth strategy with a focus on three key points:
Get casual visitors to become subscribers.
Reduce the time it takes for customers who have bought once to buy again.
Inspire these new subscribers to make their first purchase.
Lulu and Georgia has seen a 133% increase in net-new customers and a 229% increase in repeat purchases.
By partnering with Bluecore, Lulu and Georgia implemented a data-driven strategy that allows the brand to learn everything about shoppers — from their price sensitivities and day-to-day shopping behaviors to their nuanced product preferences, including product type, color, size, style, material and items they’re likely to purchase in the future. As shoppers browse, shop and purchase, their data is automatically gathered, allowing Bluecore to anticipate which products they're most likely to buy next, and through which channel. These insights allow Lulu and Georgia to automate the design and delivery of one-to-one product campaigns in minutes.
Seraphina Therapeutics sought to build a seamless and holistic customer experience that drove retention and loyalty for its fatty15 brand. The Random Acts of Healthfulness (i.e. RAH) program was designed to treat, recognize and reward every customer as a VIP, regardless of how frequently they purchase — or how much money they spend. The RAH program uses a combination of email, social media and physical gifting, encompassing a series of high-touch “moments” for customers such as:
Month-over-month retention for fatty15 is now more than 94%.
Through the RAH experience, fatty15 has seen retention and loyalty improve within its subscription business.
Community gifting
Individualized rewards and impromptu moments that build one-to-one connections with customers.
Surprise and delight moments
Designed to treat, recognize and reward the fatty15 community.
Hyper-personalized engagement
Discounts, donations and tailored content to improve the health of fatty15 fans.
American Girl partnered with Obsess to develop an immersive virtual experience that has been iterated on over the past year. The initiative began as a re-creation of the American Girl Rockefeller Center flagship store and evolved into a virtual museum that most recently helped launch the 2023 Girl of the Year doll. The virtual store features separate experiences for children and adults, and customers from all over the world can:
Explore and shop items from the American Girl store.
Create wish lists and add items to their digital carts.
Book tables and parties at the American Girl Café through an integration between the virtual store and the actual store’s reservation system.
The add-to-cart ratio on AmericanGirl.com is 25% higher for shoppers who have interacted with the virtual museum compared with shoppers who have not.
In December 2022, American Girl launched its Girl of the Year, Kavi Sharma – the first South Asian Girl of the Year doll. As part of the campaign, a new room was added to the virtual museum for Kavi and the gift shop focused on products that complemented her character.
Paul Smith, an iconic luxury fashion brand, revamped its entire digital presence to better support B2B and B2C commerce experiences. By replacing legacy software with MACH (microservices, API-first, cloud native, headless) technologies, the brand created a digital flagship that drove key business outcomes, including:
Better conversions across categories
Improved ecommerce revenue
Reduced operational costs
Using Klevu for Category Merchandising and Recommendations helped the brand increase conversion rates for men's items by 33.75% and women's items by 49.04%.
After replacing its legacy ecommerce search system with Klevu, Paul Smith saw revenue from search increase by 74%, ecommerce conversion rates grow by 31% and per session value increase by 26%.
By implementing Cloudinary’s digital asset management, Paul Smith reduced asset management costs by more than 40%. Storyblok’s content management system also helped improve efficiency.
The move to headless commerce helped Paul Smith adopt best-of-breed solutions that improved the entire user experience — from product discovery to purchase.
In June 2022, Home Depot rolled out new mobile devices for in-store associates. These devices, called hdPhones, make it easier for associates to communicate with each other via walkie-talkie functionality. Robust mesh network coverage allows them to roam the store up to a football field away with no dropped coverage and includes long-range barcode scanning to boost in-store productivity. Shortly after the launch of hdPhones, Home Depot launched Sidekick, a homegrown centralized app developed to help associates prioritize in-store tasks. As the latest addition to hdPhones, Sidekick plays a central role in supporting associates with:
Task management and prioritization
Product location
Alignment with management
Product replenishment
In less than a year, all 2,007 U.S. stores, encompassing almost 475,000 associates, are now equipped with 125,000 hdPhones and the Sidekick app.
Burton Snowboards had a simple, yet significant, goal: to transform its DTC strategy and better unify its digital and physical channels. Connected to this overarching goal was a series of smaller, more tactical goals, such as acquiring a real-time view of inventory across retail locations and distribution centers; implementing a clienteling solution to improve customer interactions; and streamlining its training program for seasonal employees. The NewStore Omnichannel Platform has helped Burton achieve all of these goals and create a more unified view of the business. Positive outcomes include:
Within the first three months of using the NewStore clienteling solution, store guides sent roughly 1,700 SMS messages to customers. Up to 60% of these interactions resulted in a sale, driving over $1 million in total incremental store revenue.
The NewStore mPOS has made it easier for Burton store guides to collect customer contact information. More than half of all in-store transactions now include an associated email address that can be added to Burton's customer database.
With the NewStore Store Fulfillment solution, Burton can now fulfill ecommerce purchases from its brick-and-mortar locations. As a result, the brand has seen as much as 18% of its DTC orders come from a store vs. a distribution center during their busy season.
The STARBURST® Juicyverse is a fully immersive virtual world that allows fans to explore the juicy flavors and vibrant colors of STARBURST® in three dimensions. Consumers can find the Juicyverse by scanning a QR code on STARBURST store displays, which will take them to Floor 2 of TheMall, the world’s largest virtual mall. It’s built on MetaVRse, a technology platform that enables virtual worlds to be accessible using any device via web browser. Then, visitors can engage in a 3D scavenger hunt for a loyalty non-fungible token (NFT), which becomes a coupon for an instant discount that can be used to purchase candy in real-life stores. The NFTs are minted on the Hedera blockchain and deposited directly into consumers' Apple or Google wallets and can be instantly redeemed. There are other fun perks of the MetaVRse experience that bring consumers closer to the STARBURST brand; for example, visitors can build their own 3D sculptures and dress their avatars in a limited-edition series of 3D T-shirt NFTs.
With a dwell time average of more than 13 minutes, the interaction time with the brand sets a new standard for interactive media advertising.
The My Verizon app is the foundation of Verizon’s digital shopping experiences and the preferred digital entry point for customer engagement. Customers can now fulfill both their order and trade-in with a full digital process through the app, making the entire experience fast, easy and contactless. Key functionalities of the app include:
NPS is 70% higher for My Verizon App-engaged customers versus non-engaged customers, and churn is 3.4 basis points better.
Visit Planning:
The app provides customers with trade-in values and personalized add-on offers so they feel empowered before their visit.
In-store Pickup:
When customers arrive at the store, they are presented with easy instructions to get their order quickly and securely — without the need to wait for a sales representative. The customer’s pickup experience ties back to digital to ensure they are set up for success, with important information sent to the app and through notifications.
Trade-in:
Thanks to the My Verizon app, consumers now have four ways to trade in their devices. They can trade in their device at a store, request a return kit, print a label from home and ship it, or take it to a UPS store. With in-app tracking capabilities, customers can get updates on the progress of their trade.
Locker Pickup:
Providing lockers as a pickup option in the app saves customers time in their busy lives. The backend technology uses the same secure authentication process that is used in other Verizon transactions to ensure customer account and order data is safe. Once an account is authenticated, Verizon connects the order back to the associated locker and opens it digitally.
Albertsons recognized that it needed a new strategy to drive holiday sales – for itself and its brands, which include Safeway, Jewel Osco and Tom Thumb. The company partnered with Perion Network Ltd. to develop an interactive media quiz that was promoted via the Albertsons retail media network, which reaches more than 100 million customers. The high-engagement, sticky format of the quiz inspired customers to discover recipes and go to relevant brand and product pages. The promotional display ads were continually optimized and personalized by Perion’s creative studio and delivered by Perion’s “Ads as a Platform” platform. Placements were also made outside of Albertsons’ owned retail media network, including:
Programmatic display
Connected TV
Video
The holiday campaign garnered more than 9.4 million delivered impressions and outperformed Albertsons’ typical cookie-based targeting results for clickthrough rates and interactions by 49%.
Multiple data signals were consolidated — some coming from Albertsons, such as its first-party data — and others that include geotargeted weather and location information. These signals include data that flows from Perion’s proprietary SORT® platform, which identifies high intent “smart groups” of shoppers without reliance on cookies.
Digital-out-of-home
Oreo created a special holiday to celebrate its 110th birthday. The milestone came during a time when millennial and Gen X families with kids were desperate to break out of their quarantine hangover, have some fun and get together! Mondelēz International, OREO’s parent company, partnered with Albertsons to bring the party to its stores and branded channels:
Paid media
In-store signage and activation
Branded content
Influencer engagement
The brand started the party by reaching shoppers through paid social media with customized influencer content. Influencers rallied in excitement for the OREO 110th birthday celebration and encouraged shoppers to experience the fun themselves, driving them to a curated OREO brand page on the Albertsons site.
On the OREO-branded Albertsons.com site, families could download a guide that had 110 Ways to Stay Playful, including tons of recipes, games and activities for the whole family to enjoy.
Amplification of influencer content further spread the celebratory message, inviting Albertsons shoppers near and far to join in on the celebration.
Elaborate OREO 110th Birthday displays allowed the brand to set up shop right in the bakery section. A unique For U coupon incentive, which offered 110 cents of savings on OREOs, was featured across various in-store merchandising vehicles, including Vestcom Tags and Combo Cards. Oreo also had a give-back donation to the Albertsons Companies Foundation in honor of the cookie’s 110th Birthday.
See the results
The activations helped drive growth for OREO in units (+24.5%), trips (+22.5%), repeat, and ultimately sales (+34.4%) among Albertsons families.
Ben Bridge Jeweler wanted to educate and engage a younger demographic about the history, heritage, quality and sustainability focus of the brand by creating a unique but recognizable brand experience. Using Web3 technology and participating in Metaverse Fashion Week allowed the brand to create a singular and immersive experience that allowed visitors to:
Participate in elaborate gamified “quests” throughout a virtually reconstructed Ben Bridge store.
Access 11 types of exclusive digital wearables if they interacted with and completed those quests.
Customers visited the virtual Ben Bridge Jeweler store using their custom avatars and could acquire wearables that represent Ben Bridge Jeweler brands. Those wearables are now in the Metaverse, being worn daily. Ben Bridge Jeweler also was able to elevate the recognition of its proprietary brands and to share the brand heritage and experience to create awareness and trust.
Ben Bridge Jeweler was declared the Metaverse Fashion week winner by Vogue Business, garnering 47,695 minutes of dwell time. The average visitor spent 14 minutes engaging with the company’s virtual store.
Why is it easier in some states to order a Tesla online than a bottle of wine? DRINKS asked that question and, as a result, transformed the beverage alcohol industry in the United States. The company’s real-time tax and compliance technology built into Shopify has solved the traditional challenges of selling highly regulated products online. It also has created a distributed marketplace on Shopify that allows alcohol merchants of any size and sophistication to easily sell alcohol from their websites. These innovations have eliminated the complexity of alcohol ecommerce and allowed merchants to finally tap into the world-class Shopify ecosystem and offer consumers a modern, streamlined omnichannel experience. DRINKS wrapped hundreds of ever-changing laws and regulations into a simple, set-it-and-forget-it Shopify app that eliminates up to 52 hours a week for wineries selling directly to consumers. DRINKS on Shopify helps alcohol merchants finally do things like set up a personalized wine club, leverage first-party data with CDPs and CRMs and launch SMS marketing campaigns for loyal customers — all of which were nearly nonexistent in the alcohol space until six months ago.
DRINKS has powered 300 new alcohol stores on Shopify two quarters after launch and has signed a top-five spirits producer to migrate to the platform using DRINKS.
Staples has collaborated with Crealytics Inc. to create a retail media network that’s powered by Sponsored Product Advertising campaigns that focus on relevancy. The technology populates only the most relevant advertisements, giving long tail vendors the same SKU visibility as household names so they can better reach consumers and drive conversions. Brand names such as KIND, Keurig, Lysol, Clorox, Newell, Pilot, Logitech, Twinings, La Colombe and many more have been using the Staples Media Network since its launch on Staples.com and Staples Advantage, and have invested more dollars, eventually turning campaigns evergreen.
Vendors have seen a lift of over 50% in incremental revenue and shopper engagement.
AeroFarms, a Certified B Corporation and leader in indoor vertical farming, is fundamentally changing the food system. As a result, it has a unique opportunity to educate consumers on all of the delicious ways to enjoy its sustainably grown, nutrient-rich food. The brand partnered with award-winning chef and content creator Joshua Walbolt for a social media campaign called “Love Greens More,” to take its audience through the brand’s unique FlavorSpectrum™ in an authentic and digestible way. Short, fun social media clips showcase different ways to use its greens, with each mini cooking episode walking the audience through a different recipe, explaining the flavors and nutrition benefits, plus the groundbreaking way these greens are grown. The eight-part series was posted on Instagram, Facebook, YouTube and TikTok, and each video linked to the full recipe and instructions on the website for followers to easily re-create. The series also included a behind-the-scenes episode that gave an inside look into the indoor vertical farm and proprietary growing systems. This content marketing campaign was designed to target both new and repeat AeroFarms customers looking for fresh, delicious and approachable recipes that include a full serving of the company’s nutrient-dense microgreens.
The #LoveGreensMore series had 120,000+ impressions across the platforms it was posted on.
Campbell's sought to position its snack portfolio as the ultimate one-stop shop for hosting game day parties — while also inspiring stock-up occasions. Campbell’s collaborated with Acorn Influence to encourage Sam’s Club Members to purchase Cape Cod, Kettle, and Snack Factory Pretzel Crisp products by tapping into creators around key snacking occasions: the Super Bowl Big Game and March Madness. The company appealed to a key influencer audience, moms with a strong connection to sports who also had diverse audiences, to create high-impact content on Instagram to showcase in-store shopping, products in use and an elevated look to their hosting occasion. Working closely as liaison between client and influencers, Acorn facilitated content draft rounds to achieve the elevated look and quality desired by the brand. The influencers published the content on their Instagram while the paid media team created a strategy to amplify that content across Meta platforms. Through its Performance Creator Solution, Acorn Influence then packaged influencer content into appropriate formats for:
Extending organic creator content across paid social and CTV helped the brand achieve 1.9M+ impressions. Campbell’s also drove purchases across more than 500K households.
The media team optimized digital content ads to best-performing audiences across all inventory to maximize the engagement in real time and drive exceptional performance that led to guaranteed outcomes for the brand.
Display advertising
Mobile advertising
A Non-Agency is the creator and curator of the Brand Closet Showroom Social, an experiential hospitality-inspired showroom that invites guests to relax, discover and shop while cultivating spaces and experiences intended to unify communities, travelers and artisans. Designed to be a “Hospitality Retail Platform,” the concept was conceived in the early days of the pandemic in 2020 when hospitality spaces were vacant. A Non-Agency collaborated with Kimpton Hotels on a three-city series, curated to inspire discovery through a traveler mindset seeking local community, artistry, education and culinary storytelling. Across all locations, brand participants garnered a unique combination of marketing, sales and publicity, activating media as well as local influencer engagement. Click a location to learn more.
More than 50 brands, designers, artists and organizations participated in the three-city series.
Miami
Chicago
Palm Springs
100,000 + social media impressions
Garnered 880,000+ social media impressions
Local TV Audience: 100,000+
More than 120 media placements and pickups of news release
500,000+ social impressions
More than 650 QR product code scans
Over the past several years, True Religion has truly pivoted its business strategy by meeting its new and evolving customer base across various channels. The Y2K brand’s key growth drivers over the past year include:
The company’s investments in its digital efforts, women’s business, licensing programs, creator partnerships and more have helped True Religion reach its plan of roughly $280 million in revenue this year, up from $250 million last year, as well as $125 million in online sales, growing its ecommerce footprint to 50% of its total business.
The True Creators program
Loyalty program
Mobile app
The program, which consists of dozens of selected designers who provide unique and exclusive collections to True Religion customers, not only allows the brand to connect with a younger generation of talent, but gives the creators access to resources and a platform to showcase their work.
True Religion has implemented a loyalty program that rewards customers for their purchases, reviews and referrals. Different tiers have different benefits, from access to exclusive deals and sales to tickets to VIP events.
The True Religion mobile app offers an elevated customer experience with exclusive deals, personalized recommendations and seamless checkout. The app also features a store locator, a virtual try-on feature and a visual search tool that allows customers to find products by taking a photo or uploading an image.
Dave & Buster’s and Coca-Cola collaborated on a micromarket experience that leveraged retail technology and frictionless commerce to create unique user experiences that delight and surprise customers, save time and generate revenue. The touch-free experience was built by The Central Group and Zippin. Zippin’s patent-pending technology uses AI, deep learning, overhead cameras and smart-shelf sensors to power product and shopper tracking. The Central Group was responsible for the fabrication and development of the experience. By allowing guests to zip in and out of the mini market and purchase food and beverages without dealing with long lines or waiters, the brands were able to create unparalleled convenience. They also increased the amount of time guests can play while gamifying the shopping experience to create a uniquely fun visit for restaurant guests.
The market had an average sales conversion rate of 92%, with nearly everyone walking through the market purchasing two or more items.
When Victoria's Secret sought to elevate awareness around its iconic Bombshell fragrance, the brand aspired to create an experience reflective of the perfume itself: an uplifting, authentic journey dedicated to inspiring, emboldening and celebrating the bombshell in everyone. The answer was Victoria's Secret Bombshell Gardens, a week-long immersive pop-up experience that took center stage on NYC’s iconic High Line, an elevated park that weaves through Manhattan. The brand partnered with The Lionesque Group, an MG2 Studio, on the concept. The experience featured 150 pounds of greenery and approximately 58,000 stems of fresh florals, sourced locally and from countries around the world. Sheer floor-to-ceiling fabric panels throughout the 10,000-square-foot installation served as an enchanting optical illusion, and a projection mapping-filled tunnel at the heart of the activation immersed guests in the experience. The iconic emerald-cut bottle echoes throughout the installation, from the entry trellis to the infinity tunnel and a larger-than-life perfume bottle. Stations for perfume bottle personalization, Mother’s Day events, and meet and greets fueled curiosity, education and brand discovery.
Victoria’s Secret Bombshell Gardens garnered over 93,000 visitors, millions of social media impressions and four wedding proposals. The brand’s activation-wide sales goals for the Bombshell fragrance were exceeded on its first day.
Jewelry brand Kendra Scott consistently leans into a community-first strategy that incorporates local elements into the store and events. With the unveiling of the company’s new South Congress Flagship store in 2018 came a transformable backroom space that has helped the brand launch several experiential activations, including:
The Kendra Scott Game Day Shop, which featured products from the brand’s Game Day line and simultaneously paid homage to the brand’s Texas roots via a custom mural of the Darrel K. Royal Memorial Stadium, home of the University of Texas at Austin Longhorns, among other visual elements.
Yellow Rose by Kendra Scott, which was an installation that paid tribute to the brand’s Texas heritage by integrating Kendra Scott classics with a western twist, antiques gathered by Kendra Scott herself and more.
The Museum of Ice Cream partnership, which was part of the brand’s "Sweet on You" Valentine's Day campaign in 2023. The activation brought the beloved Museum of Ice Cream experience to the space, so visitors could take photos and enjoy the custom “Kendra’s Sweet On You” ice cream flavor.
In Q4 2022, Moët Hennessy UK celebrated the launch of Glenmorangie's new and improved packaging and vivid advertising campaign with a multi-pronged campaign that included:
An Ebor Street mural in the heart of Shoreditch and bus stations across the city.
Experiential partnerships with Townhouse Nails and Taylor Taylor salon in Spitalfields.
Local bar installations across Spitalfields and Shoreditch.
The campaign generated 897,166 total impressions, with the Wonder Hotline garnering 688 total engagements. The Hotline also helped drive traffic to local businesses selling Glenmorangie specialty cocktails.
However, the core element of the campaign was the Glenmorangie Wonder Hotline — a bespoke larger-than-life iconic London phone booth in the bright Glenmorangie orange, stationed inside the Spitalfields market for five days. Inside the Wonder Hotline was a lush greenhouse garden inspired by the Miles Aldridge ad campaign and brought to life by artist and floral designer My Lady Garden. When visitors entered the phone booth, the phone rang. When guests answered the call, they were met by a friendly voice and were asked a list of questions so the host could get to know them, before revealing their special keepsake mantra card (hidden inside the foliage). Guests were asked to enter their email address on the iPad inside the booth and then hang up the phone. Orange tokens would drop from the phone into the coin slot and an email would be sent directing the guests to one of the partner locations, where they could redeem the token for a delicious Glenmorangie cocktail.
The RUN PUMA House was set up inside of a brick storefront on Boston’s iconic Newbury Street, near the finish line of the Boston Marathon. The location was intentionally chosen and built to make the RUN House feel natural to the city and blend in with the storied history of the Boston Marathon. Key store design elements included:
Distance running design cues and artifacts;
A sign design area for race day;
In the two weeks leading up to the marathon, the space hosted a series of shakeout runs, meet-and-greets with PUMA athletes and a number of other fitness and wellness events. On the day of the marathon, the store hosted a packed day-long party.
The entire RUN PUMA House pop-up was designed, built and set up by EWI Worldwide in just three weeks in order to meet deadlines.
A running treadmill for guests to “run for a cause” through PUMA’s “Miles for Change” activation; and
A dedicated lounge area where members of the Boston running community could hang out and watch livestreams of events around the city.
Discount Tire was looking to build an entirely new concept that elevated the customer experience and set a new standard for service. Pit Pass reinvented the guest journey by combining a smaller footprint with modular elements and cutting-edge technology that supported customer needs. The company partnered with ChangeUp to develop the location, which features 5,000 square feet of ground floor space as well as a 2,600-square-foot subsurface workspace, which is much smaller than a traditional tire retail shop and service center. The concept space requires only 10% of the inventory of a standard Discount Tire retail location. New store elements and touch points allow customers to go through a flexible journey that includes:
The Pit Pass concept has helped consumers cut the tire-buying experience down to an average of 13 minutes. 92% of customers would highly recommend Pit Pass to a friend or colleague.
Embedded tire scanners to evaluate tread depth and condition.
Digital displays to support in-store navigation and crowd management.
Booking services via the website or branded mobile app.
A BOPIS-style experience featuring tire and wheel options.
Discount Tire’s exclusive Treadwell tire guide for a self-guided experience that includes personalized recommendations.
Zebra Technologies mobile devices that allow technicians to communicate the completion of services.
An after-hours service that allows customers to check tire quality and safety via a drive-thru experience that offers a digital readout of tire conditions.
For its first physical store, Karl’s Fishing & Outdoors wanted to build a space that would allow shoppers to engage with the brand in fresh, memorable ways while also inspiring new customers to learn more about fishing. The store features a mix of digitally integrated experiences, including:
Demonstrations of how products are used to catch fish.
Interactive displays that let shoppers actually touch and feel baits and see how they flow underwater.
Given consumers’ likely range of experience, the store was designed as a sort of “choose your own adventure” shopping experience. Shoppers can enlist the help of a fishing expert to guide them in the store, or pull one of the product path cards located at the front of the store if they want to learn but prefer to shop on their own. The new store is a highly accessible shopping experience for both new anglers and experts and it centers on creating fun, whimsy, creativity and community. The location of the store was also carefully considered — because it sits on a fork of the Trinity River, customers can literally walk out of the store and throw a line in the water.
Karl’s Fishing & Outdoors’ first store opened in the summer of 2022 in Fort Worth, Texas, with sales double what was expected in just the first week.
Digital video monitors that activate when consumers pull on bait.
House of Showfields breaks the brick-and-mortar mold, representing not only a place to buy products but an opportunity to explore brand stories in an exquisitely engaging art-filled context. Designed and structured like a house, the Brooklyn store reflects the new multifunction reality of where we live — it’s also where we work, rest, exercise, eat, socialize and sleep. Divided into several unique rooms, each designed around a distinct rotating theme, the House of Showfields stays true to its Williamsburg neighborhood, featuring furniture and fittings created by artisans and local craftspeople. Technology then augments the customer experience:
With a focus on providing unique and immersive experiences, SHOWFIELDS has welcomed almost 50,000 shoppers since opening in November 2022.
Intelligent customer journey sensors and advanced POS software provide visibility into shopper flows and engagement.
The “Magic Wand” app allows consumers to learn more about products and the brand story behind them, build a cart for concierge-style checkout and receive exclusive discounts.
Education is in the DNA of Wine Enthusiast. It has been the company’s mission to make wine approachable for all. The Wine Enthusiast Catalog is a commerce division that provides everything wine lovers need to enjoy wine to the fullest in their homes, while Wine Enthusiast magazine is an award-winning print publication and online resource that showcases wine and food trends, travel and more than 25,000 ratings and reviews annually. Together, Wine Enthusiast Companies is the indisputable hub for everything wine and ultimate source of innovation and information around wine. Wine Enthusiast’s robust content strategy includes several components:
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A recently relaunched website that uses a headless commerce solution to bring content and commerce together.
A well-nurtured email list of more than 500,000 wine lovers who actively engage in the brand’s education-driven emails. Two examples include the “Raise Your Napa Valley IQ” email and “Whiskey 101” email.
An opt-in text list that allows subscribers to get real-time access to news and deals.
A robust social media strategy that includes educational and fun video series.
Click a number to learn more.
Buying products for a new baby is a uniquely complicated and emotional experience. It’s hard to know where to begin, let alone what’s truly needed or how to pick between options. It’s even more challenging for first-time parents, who often start with little experience. Babylist’s editorial team of writers, researchers, video producers and editors focuses on creating the best, most trusted content for growing families. Babylist’s award-winning written and video content span:
Email
Impact: 11 million email subscribers
The Babylist site and mobile app
Impact: 59 million unique monthly page views
Metaverse experiences that allow guests to walk virtually through a real home outfitted with editor-selected baby products that link to supporting videos, reviews and Babylist expert guides
Impact: The experiences drove more than 1,000 viewing hours, 100,000 page views and 110,000 clicks on product hotspots
Social Media
Impact: 2 million social media followers and 100 million video views on social media in Q1 2023 alone
Flip a card to find out the impact.
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