STUDIO.EMERALDX.COM

The Expert's Guide

to Buyer-Focused B2B Content Strategy

Strategy Comes First

Today’s B2B buyers tap many resources as they research and evaluate purchases. Search engines, social media and review sites empower them to make smarter decisions—and to make them faster. But large committees of stakeholders still make the process complex, which makes content a critical component of modern buying decisions. That doesn’t mean you need more content. It means you need to be smarter and more strategic with yours to meet their needs even if you’re working quickly on a tight budget. With careful planning, you can develop a reliable stream of meaningful content that meets their needs in the moment—no matter where they are. Build your content on a foundation of behavioral insights and knowledge of their goals and challenges. Develop an end-to-end strategy that can adapt and evolve for different formats and experiences. This is your handbook for success with content strategy.

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