Digital Dealer Conference & Expo, held biannually every spring and fall, brings the auto retail community together, cultivating business relationships and growth. Dealership and OEM professionals attend Digital Dealer to explore the latest strategies and solutions for digital marketing, sales, service, and dealer operations.
Our conference program attracts dealers and managers seeking tools and techniques for areas like PPC, SEO/SEM, Social Media, Data & Analytics, Customer Experience, Sales Strategies and Management, Digital Retail, Reputation & Loyalty, Fixed Ops, Hiring & Retention, and more!
Overview
Buyer Group Composition
Overview
Audience
Buyer Groups
Future Show Dates
DD Las Vegas
Booth Information
Sponsorships
Advertising
Venue Branding
Contact Us
Mirage Hotel & Casino
Digital Dealer Las Vegas, NV
2021
2022
2022
2021
Future Show Dates
About Digital Dealer Las Vegas
Owner/GM
37%
Marketing
28%
Sales
24%
OEM
8%
Helen Moss,
Clarivoy
This year is all about getting back together and seeing everybody live and in-person, so if you’re thinking about the next Digital Dealer then I’d advise getting out here, setting up a booth and finding some new partners.
“
David Troup,
KonectAuto
There’s no better venue to get everybody together and talk about what’s impacting dealers today. It’ a fantastic environment and we’re looking forward to seeing everybody in Vegas.
“
OCT 17-19
Tampa Convention Center
MAY 9-11
Digital Dealer Tampa, FL
Mirage Hotel & Casino
OCT 11-13
Digital Dealer Las Vegas, NV
Standard Booth
Startup
Alley Booth
Startup
Alley Booth
Standard Booth
Booth Information
PSF
Additional staff registrations available at $495 per person
79
$
Customizable space of 100 SF increments
3,100
$
Includes 2 staff registrations
Additional staff registrations are available at $495 per person
50 SF space only available to qualifying startups
Check out our show floor to view available booths!
REQUEST INFO
of the Top 100 Dealerships Groups in the U.S. have attended Digital Dealer Conference & Expo.
98
Digital Dealer is the premier destination for exhibitors and sponsors to connect with dealerships and OEMs who are actively searching for new technology and solutions.
of Digital Dealer attendees indicated they are directly involved in the vendor purchase approval process.
of past attendees indicated seeing a product at Digtial Dealer is more influential than seeing it anywhere else.
95
of past attendees
indicated they found a
new product/solution
at Digital Dealer.
%
88
%
87
%
Standard booths include
— Get the most out of exhibiting at the show by adding/upgrading your participation to include premium networking tools! Access advanced digital capabilities to optimize networking opportunities before, during, and after the event (platform is open for up to 14 days post-show).
Exhibitor Virtual Upgrade/Add-on | $1,500
Expo Hall Educational Sessions | SOLD!
Sponsorships
Event Lanyard | SOLD!
Tote Bags | SOLD!
Conference Track Sponsorships | $13,500
Premier Sponsorship | SOLD!
Keynote Sponsor | SOLD!
Wi-Fi Sponsor | $12,000
Day 1 Welcome Reception | $10,000
Leadership Sponsor | $8,000
Coffee Break Sponsor | $7,500
Breakfast Sponsor | $7,000
Lunch Sponsor | $8,000
Program Guide Note Section & Pen Sponsor | $6,000
Tech Talk Presentation | SOLD!
Bar Sponsor | $5,000
Affiliate Sponsor | $4,000
Advertising & Media
Feature your ad on the home screen of the show’s integrated platform/mobile app, and direct attendees to your company profile/site!
SOLD!
HOmeScreen Mobile Ad Takeover
Your 15-second video commercial will be incorporated into Digital Dealer’s welcome video on the home screen of the integrated platform/mobile app on Day 1, Day 2, Day 3, and Post Show.
SOLD!
HOmeScreen Video-Center Position
Display your banner on the home screen of the show’s integrated platform/mobile app!
$1,500 (1 available)
HOmeScreen Banner
Start spreading the news! 30 days prior to the conference, you’ll have the opportunity to share your booth location and product info with Digital Dealer attendees. Receive branding opportunities in the Digital Dealer weekly e-Newsletter and blog pages, along with one pre-or post-show eblast.
(A $15,000 Value!)
Media Bundle*
Reach Digital Dealer attendees with a pre-or post-show dedicated eblast (provided by sponsor and sent by Digital Dealer) to registered conference attendees.*
*Digital Dealer reserves the right to approve email creative/messaging and scheduling
$4,995
DEDICATED
EBLAST TO ATTENDEES
Send direct mail to Digital Dealer’s registered attendees. This is a one-time opportunity pre-or post-show option.*
*Sponsor is responsible for all costs associated with the mailing, including the cost of printing, processing fees, and postage costs. Digital Dealer must approve the content of all pieces prior to them being sent. All mailings must be done through a third-party mail house.
$3,000
DIRECT MAIL
LIST RENTAL
Jason Gonzalez,
C-4 Analytics
If you’re interested in exhibiting, speaking, learning about the challenges we’re facing in this industry, you’ve got to go check out Digital Dealer.
“
of past attendees
indicated they found a
new product/solution
at Digital Dealer.
87
%
of past attendees indicated seeing a product at Digtial Dealer is more influential than seeing it anywhere else.
95
%
of Digital Dealer attendees indicated they are directly involved in the vendor purchase approval process.
88
%
of the Top 100 Dealerships Groups in the U.S. have attended Digital Dealer Conference & Expo.
98
Make your brand stand out and reach attendees throughout the show with our premium branding opportunities!
Venue Branding Opportunities
Raise awareness while keeping your message top-of-mind with attendees during your event.
(Sold!)
Hotel Elevator wrap
Share your message on the mirror walls that line the walkway through the convention area.
$10,000
(Two Opportunities Available)
MIRROR
Wall clings
Stand out in a unique and memorable way by providing a welcome gift in each attendee’s room.
$9,000
room drop
Lead attendees to your booth with directional and promotional branding in the convention area!
$6,000
(6) 2'x2' Clings
in Main Hallway
Leading to Expo Hall
Display your full-color branded design throughout the expo hall on directional aisle clings.
$10,500 | SOLD
(2 Clings Per Aisle)
EXPO HALL
AISLE No. CLINGS
Display your branding before attendees even set foot inside!
$13,200
Door clings to REGISTRATION AREA
Audience At-A-Glance
Compliment your sponsor and exhibit presence with advertising opportunities! Our team will help you find the best options based on your objectives. Custom opportunities and packages are available across our media properties and channels: Dealer Magazine, Digital Dealer eNewsletters, DigitalDealer.com (webinars and ad placements),
and more!
Contact Us
c. 312.513.1315
Melissa.Green@digitaldealer.com
c. 949.533.4293
Business Development
kim.moore@digitaldealer.com
Melissa Green
Kim Moore
Business Development
Need more information? Please send your questions our way via the button below or reach out to our team directly!
Oct 17-19, 2023
Exhibitors and sponsors will have numerous opportunities to connect with attendees during scheduled networking breakfasts, lunches, exhibitor parties, cocktail receptions, and more!
Exhibitors and sponsors will have numerous opportunities to connect with attendees during scheduled networking breakfasts, lunches, exhibitor parties, cocktail receptions, and more!
Digital Dealer has partnered with Swapcard to provide a platform/app that connects participants before, during, and after the show.
Mirage Hotel & Casino
Includes:
• (7) 30-minute educational session (session
times/dates assigned by Digital Dealer)
• A/V and setup for sessions (podium, projection
screen, two microphones, two bar stools on stage)
Includes:
• All-white logo printed on black event lanyards
• Sponsor recognition on the Digital Dealer website
and Show Guide
• Ability to provide marketing collateral for the
Attendee Tote Bags
• (7) Staff badges
Includes:
• All-white logo printed on Attendee Tote Bags (tote
bags will be black and grey in color)
• Sponsor recognition on the Digital Dealer website
and Show Guide
• Ability to provide marketing collateral for the
Attendee Tote Bags
• (7) Staff badges
Includes:
• (2) Full-page ads in the program guide
• Sponsor recognition on the Digital Dealer website
and Show Guide
• 6’ table near the session rooms (1-2 staff
members permitted per table)
Includes:
• A speaking session included in the conference
program (content must be educational and
approved by Digital Dealer)
•Attendee List with name, company,
job title, city, and state (contact information
is not included)
• Logo placement on the cover of the Show Guide
Includes:
• A 30-second announcement (opportunity to
introduce the keynote presentation OR have the
emcee recognize your company)
• Your 60-second video played before the
keynote begins
• (1) Full-page ad in the Show Guide
Includes:
• A redirect to your custom landing page as
attendees connect to the Digital Dealer
Wi-Fi network
• Sponsor recognition on the Digital Dealer website,
Show Guide, and Keynote Screens
Includes:
• 1-Color company logo on coffee cups and napkins
• Branded signage (two 22”x28” posters)
• A beautiful display of coffee and light pastries
• Live music/entertainment
• 6’ Table for demonstrations
• Acknowledgement in the Show Guide
• (5) Staff badges
Includes:
• (1) Full-page ad in the Show Guide
• Sponsor recognition on the Digital Dealer website,
Show Guide, and Keynote Screens
• Ability to provide marketing collateral in the
Attendee Tote Bags
• (4) Staff badges
Includes:
• 1-Color company logo on 500 beverage napkins
• Ability to provide greeters and marketing
collateral at the coffee station
• Acknowledgement in the Show Guide
• (3) Staff badges
Includes:
• A graphic or video on keynote screens during
lunch (no sound)
• Sponsor recognition on Digital Dealer’s website,
Show Guide, and Keynote Screens
• Marketing collateral on dining tables
(items provided by and placed by Sponsor)
• (3) Staff badges
Includes:
• A graphic or video (no sound) displayed during
lunch on Keynote Screens
• Sponsor recognition on Digital Dealer’s website,
Show Guide, and Keynote Screens
• Marketing collateral on the dining tables (items
provided by and placed by sponsor)
• (4) Staff badges
Includes:
• Company logo printed on the Note section of
the Show Guide
• 1-Color logo on a pen (inserted into all Attendee
Tote Bags)
• Sponsor recognition on the Digital Dealer website
and Show Guide
Includes:
• A speaking opportunity (5-minute presentation
+ 5 minutes of Q&A facilitated by the
host/moderator)
• Sponsor recognition on the Digital Dealer website,
Show Guide, and Keynote Screens
• (2) Staff badges
Includes:
• Sponsor recognition on Digital Dealer’s website,
Show Guide, and Keynote Screens
• Opportunity to provide marketing collateral for
the Attendee Tote Bags
• (2) Staff badges
BAR SPONSOR
Includes:
• Co-branded bar signage by your booth
• Black company logo printed on 500 cocktail
napkins (selected and designed by Digital Dealer)
• Sponsor recognition on the Digital Dealer website, Show Guide, and Keynote Screens
*All sponsorships include the Virtual/Mobile App Upgrade with advanced tools for networking
Take networking up a notch by placing a bar next to your booth during the Day 1 Cocktail Reception!
$5,000
Affiliate Sponsor
$4,000
Enhance your booth presence and make it easier for dealership attendees to find you with this promotional package!
Tech Talk Presentation
SOLD
Unveil an emerging tech solution and showcase your expertise during a “Tech Talk” presentation on the keynote stage.
Your company logo on the Attendee Pen (inserted in the Attendee Tote Bags) and note section of the Show Guide.
$6,000
Program Guide Note Section & Pen Sponsor
Engage attendees at one of the most active points of the day and make a lasting impression!
$8,000 | per day
LUNCH SPONSOR
$7,000 | per day
Breakfast SPONSOR
Greet and address Digital Dealer attendees at the most important meal of the day!
Greet and engage with attendees during a key time for networking!
$7,500
Coffee Break SPONSOR
Build brand awareness with marketing collateral in the Attendee Tote Bags and your logo on event materials.
$8,000
Leadership SPONSOR
The Welcome Reception offers premium brand visibility as well as a table to welcome attendees and conduct demos!
$10,000
Day 1 Welcome Reception
Redirect attendees to your custom landing page when they connect to the Digital Dealer Wi-Fi network! Include special offers, your booth number, and/or your company’s contact information!
$12,000
WI-FI SPONSOR
Bring premium visibility to your company by sponsoring a mainstage presentation in the keynote hall!
SOLD!
KEYNOTE SPONSOR
The Premier Sponsorship includes an educational speaking session in a premium time slot, as well as prominent on-site branding and access to the attendee list!
SOLD!
Premier SPONSORship
Connect your brand with attendees by sponsoring one of the three conference tracks (available on a first-come, first-serve basis): Marketing & Advertising, Sales & Variable Ops, Dealer Ops & Leadership.
$13,500
Conference Track Sponsorships
Have your company logo and/or marketing slogan exclusively printed on all Attendee Tote Bags.
SOLD!
Tote bag SPONSOR
Include your company’s branding on every Digital Dealer Conference lanyard, which holds the badge credentials required for accessing the Expo Hall, Keynote Hall, and Sessions.
SOLD!
Event Lanyard
There’s no better way to engage attendees than to host a series of educational sessions in the Expo Hall! Fill up to seven educational session slots with your unique selection of speakers and topics (must be approved by Digital Dealer).
SOLD
Expo Hall Educational Sessions
Display your ad in the Show Guide
– a key resource for attendees before, during, and post-show!
¼ page ($995), ½ page ($1,995),
Full page ($2,995), Inside Front Cover ($3,995), Back Cover ($4,995)
SHOW GUIDE ADVERTISING
What's Next?
Digital Dealer has grown to become the most powerful networking location for America’s car dealers and technology superstars. Many companies have launched at Digital Dealer. Take advantage of making our award-winning magazine, e-newsletter, website, and webinars a part of your conference and expo strategy. We will help build the perfect experience for you!
• Ability to provide marketing collateral for the
Attendee Tote Bags
• Marketing collateral and staff greeters at the
Keynote Hall entrance and/or place chair drops
• Sponsor recognition on the Digital Dealer website,
Show Guide, and Keynote Screens
• (6) Staff badges
• Opportunity to provide marketing collateral for
the Attendee Tote Bags
• (2) Staff badges
• (1) Full-page ad in the Show Guide
• (3) Staff badges
• (1) Full-page ad in the Show Guide
• Ability to provide marketing collateral in the
Attendee Tote Bag
• (6) Staff badges
• Sponsor recognition on the Digital Dealer website,
Show Guide, Expo Hall Entrance Unit, and Keynote
Screens
• (2) Full-page ads in the Show Guide
(2 single pages or a 2-page spread)
• Ability to provide marketing collateral for the
Attendee Tote Bags
• (6) Staff badges
• Company logo on the sign and podium for the
session room in your track
• (6) Staff badges
with seating for 100 attendees
• (2) Co-branded signs (includes logo and session
schedule)
• (9) Staff badges
Select a brand representative to make a 30-second welcome announcement up to 3 times per day over the Expo Hall and include a brief mention of your company and booth location! *Announcement must be approved by Digital Dealer prior to show opening
(per day) $5,600
Expo Hall Anouncement
Have your staff members (up to 2 people) there to greet and distribute your company’s marketing collateral* to attendees before the Expo Hall Grand Opening!
*Sponsor provides and distributes the materials
$6,000
Expo Hall Grand Opening Flyers
2023 LAS VEGAS FLOORPLAN
VIEW ATTENDEE LIST
View the dealership attendees that were represented at Digital Dealer Conference & Expo.
Digital Dealer
Las Vegas
CARPET CLINGS
$7,000
(2 Opportunities Available)
Two exhibitor staff registrations; includes access to the expo hall, networking meals, Digital Dealer Party, and conference sessions (additional staff registrations available at $560 per person)
Two full-access event passes for dealership/OEM clients
– 6-foot black-draped table and two chairs
(available upon request)
– Onsite lead retrieval licensce for
badge scanning (access for one user)
– Listing in the online exhibitor directory
– Access to Digital Dealer matchmaking event app
Includes 3 staff registrations per 100 SF
Exhibitor Virtual Upgrade/Add-On
— Get the most out of exhibiting at the show by adding/upgrading your participation to include premium networking tools! Access advanced digital capabilities to optimize networking opportunities before, during, and after the event (platform is open for up to 14 days post-show).
Exhibitor Virtual Upgrade/Add-On
Includes:
• (15) Party badges for Staff
• Open bar and DJ
• Branding opportunities
• Logo inclusion on attendee party badges
(handed out at registration)
• Logo inclusion on two dedicated email invitations
to Digital Dealer attendees
• Logo inclusion on napkins and tablecloths
• Logo placement on signage located throughout
the venue
• Upgraded access to mobile app/virtual platform
• (4) Additional Staff Badges to the in-person show
Stand out and gain access to conference attendees by sponsoring the Digital Dealer Attendee Party (October 13, 8 pm to Midnight at the Dolphin Bar at the Mirage Hotel & Casino)!
$8,500
Digital Dealer Attendee Party Sponsor
Digital Dealer Attendee Party Sponsor | $8,500
Program Guide Note Section & Pen Sponsor
Includes:
• (7) 30-minute educational session
(session times/dates assigned by
Digital Dealer)
• A/V and setup for sessions (podium,
projection screen, two microphones,
two bar stools on stage) with seating
for 100 attendees
• (2) Co-branded signs (includes logo
and session schedule)
• (9) Staff badges
There’s no better way to engage attendees than to host a series of educational sessions in the Expo Hall! Fill up to seven educational session slots with your unique selection of speakers and topics (must be approved by Digital Dealer).
SOLD
Expo Hall Educational Sessions
20
646.668.3707
Account Executive
Louise Leopold
louise.leopold@digitaldealer.com
$10,500
Gold Sponsor:
$10,500
WEBINAR SERIES SPONSORSHIP
* Digital Dealer reserves the right to approve email creative/messaging and scheduling.
(A $15,000 Value!)
Bring visibility to your brand by sponsoring the Digital Dealer
Show Guide!
The Show Guide (a printed booklet) will be distributed to attendees onsite at the show.
Exclusive
$10,500
SHOW GUIDE SPONSOR
Limited to one sponsor
Silver Sponsors:
Limited to two sponsors
Bronze Sponsors:
Limited to two sponsors
Global Banner Ads
Header Location:
Footer Location:
$10,500
WEBSITE ADVERTISING
(970 x 90px)
Homepage Banner Ads
Top of page:
Middle of page:
Bottom of page:
(728 x 90px)
Our weekly eNewsletter reaches 11k+ engaged subscribers in the auto industry. With a 35% open rate,the eNewsletter is a great place to advertis with a 728 x 90 banner ad!!
* Digital Dealer reserves the right to approve email creative/messaging and scheduling.
$3,000
eNEWSLETTER BANNER AD*
$3,410
$2,800
$2,310
$2,090
$1,870
Dealer Magazine - Digital Edition Advertising Opportunities
Full-Page Ad:
Full-Page
Semi-Dynamic Ad:
Full-Page Ad
+ Video Callout:
$2,090
$1,595
$2,585
$15,000
$12,000
$7,500