2023 BRAND GUIDE
Primary Logo
Marketing & Promotion
Exclusion Zone
No No's
Do not change, alter or modify any part of the logo. This includes stretching out of normal proportions, adding/editing text, and color changes.
Logo
Deep Slate
RGB 50,62,72
CMYK 79,64,52,44
HEX 323E48
PANTONE 432 C
Color
Typography
Download EFA Logos
Only use logo with line if there is text directly beneath logo.
Turquoise
RGB 58,193,204
CMYK 66,0,22,0
HEX 1ECAD3
PANTONE 319 C
Maize
RGB 244,197,92
CMYK 4,22,75,0
HEX F4C55C
PANTONE 141 C
Burnt Orange
RGB 222,71,38
CMYK 7,87,100,1
HEX E04403
PANTONE 1665 C
Skobeloff
RGB 0,97,104
CMYK 100,44,52,22
HEX 006068
PANTONE 7715 C
All promotional photography must have this gradient overlay.
Print Ad
Banner Ads
Here are the most current logos of sponsors/associations for EFA 2023. All logos are 70% Black when appearing in this grouping. If the logo is on an individual sign/ad for what it is sponsoring, it will appear in full color.
All signage and printed materials (with the exception of sponsored signage) must have the “Powered by Emerald” logo printed at 10% of overall sign dimensions.
Sponsors & Associations
This manual has been designed for easy reference to the information needed to visually reproduce the Environments for Aging brand. These standards ensure a consistent presentation of the EFA identity which is critical to the success of our brand.
Contact wendi.vaneldik@emeraldx.com regarding any style guide questions.
Signage
