Digital Dealer supports the automotive community through year-round business and professional development opportunities, including education and networking to foster growth and connections. Through physical events, online learning and media properties, including Digital Dealer Conference & Expo, Dealer Magazine, DigitalDealer.com and Digital Dealer NOW (DDN), Digital Dealer brings automotive professionals and businesses together to power innovation and growth with dealerships, OEMs, and auto retail solution providers.
Dealer Magazine
Website Advertising
Email Marketing/Ads
S.T.E.P. Ads
Webinars
Conference & EXPO
Year-Round Digital Advertising Opportunties
request a booth
Contact Us
c. 949.533.4293
Business Development
Kim Moore
kim.moore@digitaldealer.com
c. 312.513.1315
Melissa Green
Melissa.Green@digitaldealer.com
MEDIA KIT
Magazine
Email marketing
Website
Social Media
Conference
Need more information? Please send your questions our way or reach out to our team directly!
REQUEST A QUOTE
Overview
Digital Dealer Media kit
With actionable insights for sales, service, dealer ops, and marketing, Dealer Magazine is the go-to publication for dealerships looking to leverage new approaches and technologies. The interactive digital edition provides advertisers with dynamic ad capabilities - keeping readers engaged with your content. Advertising in Dealer Magazine's digital edition brings your brand front and center during a critical time when dealers are looking for new technology and solutions to adapt and stay ahead of the curve.
Magazine Advertising Ad Sizes, Placement, & Specs
Reach your target customers and engage your audience year-round. Custom packages can help you achieve your unique business needs and objective.
$2,450
FULL-PAGE AD + VIDEO CALLOUT
$2,350
1/4-page standalone ad
$1,100
$1,900
FULL-PAGE AD
JPGs or PNGs less than 1 MB in size. Size: 768 x 1024 px PNGs are necessary for transparency (PNG-24 is preferred), otherwise JPGs usually work best. GIFs can be used as well, but are not recommended unless using an animated GIF. The 1 MB file size limit still applies, even with animated GIFs. Choose a Link: website URL, phone number or email
Full-Page Ad
Specs
Main Contact: Terri.Hill@EmeraldX.com Materials: Please submit your files to Terri Hill via wetransfer.com.
JPGs or PNGs less than 1 MB in size. 4 different files needed: Landscape: 1024 x 768 px (tablet landscape and desktop) 480 x 360 px (phone landscape) Portrait: 768 x 1024 px (tablet portrait) 360 x 480 px (phone portrait) On a much smaller screen (phones) the text in the image should be larger relative to the background, and abbreviated if possible. On larger (desktop / tablet) screens the text can be smaller relative to the images and background.
Choose a Link: website URL, phone number or email
Full-Page Ad + Video Callout
SPECS
Video: – Videos can be any length. – You can use any aspect ratio, however, videos should be a minimum of 500 px wide. – MP4 preferred file format for video files. – The preferred video codec is H.264. – Submit your video via wetransfer.com. (Your video will be uploaded on Digital Dealer’s YouTube channel)
1/4-Page Standalone Ad
JPGs or PNGs less than 1 MB in size. Size: 192 x 1024 px PNGs are necessary for transparency (PNG-24 is preferred), otherwise JPGs usually work best. GIFs can be used as well, but are not recommended unless using an animated GIF. The 1 MB file size limit still applies, even with animated GIFs. — Choose a Link: website URL, phone number or email
Full-Page Semi-Dynamic Ad
Link to sample ad
1/4-page Marketplace ad
$750
Advertorial
$1,650
Video ad in Advertorial
$2,150
1/4-Page Ad within article
$1,400
$1,550
1/4-page ad within article
1/4-Page Ad within Article
JPGs, PNGs, or GIF less than 1 MB in size. Size: 1000 x 1000 px If the smaller side of the image is more than 1000 pixels, please resize that side to 1000 pixels. Where an image is extremely long in proportion, resize the longer side at 1000 pixels. Choose a Link: website URL, phone number or email
JPGs, PNGs, or GIF less than 1 MB in size. Size: 1000 x 1150 px PNGs are necessary for transparency (PNG-24 is preferred), otherwise JPGs usually work best. GIFs can be used as well, but are not recommended unless using an animated GIF. The 1 MB file size limit still applies, even with animated GIFs.
Video Ad in Advertorial
Videos can be any length. You can use any aspect ratio, however, should be a minimum of 500 px wide. MP4 preferred file format for video files. Submit your video via wetransfer.com. (Your video will be uploaded on Digital Dealer’s YouTube channel)
Banner ad pop-up
$1,250
Call to action pop-up
1/4-page with Animated Effect
Pulsing Ad Link add-on
$500
Pulsing ad link Add-on
$600
Call to Action pop-up
Banner ad Pop-up
animated effect add-on
JPGs, PNGs or GIF less than 1 MB in size. Size: 728x90 px or 1000x1000 PNGs are necessary for transparency (PNG-24 is preferred), otherwise JPGs usually work best. GIFs can be used as well, but are not recommended unless using an animated GIF. The 1 MB file size limit still applies, even with animated GIFs. Choose a Link: website URL, phone number or email
pulsing Ad Link add-on
Anything (logo, image, copy) can be highlighted with a pulse Choose a Link: website URL, phone number or email
GIFs less than 1 MB in size. If the smaller side of the image is more than 1000 pixels, please resize that side to 1000 pixels. Where an image is extremely long in proportion, resize the longer side at 1000 pixels. Choose a Link: website URL, phone number or email
1/4-page ad with Animated Effect
Choose one of the effects: Bounce, Flash, Pulse, Rubber Band, Shake Subtle Shake, Swing, Tada, Bounce In, Bounce In Down, Bounce In Left, Bounce In Right, Bounce In Up, Fade In, Fade In Down, Fade In Left,Fade In Right,Fade In Up, Flip In Vertical,Flip In Hortizontal,Rotate In,Rotate In Down Left,Rotate In Down Right,Rotate In Up Left,Rotate In Up Right,Roll In,Zoom In,Zoom In Down, Zoom In Left,Zoom In Right,Slide In Down,Slide In Left,Slide In Right,Slide In Up
Headline: maximum word count is 10. Article text: 200 x 1500 words. InDesign files or text document Optional: Author name, title and company name Choose a Link: website URL, phone number or email Image: JPGs or PNGs less than 1 MB in size. Cropped as desired for final display. Recommended physical image dimensions, approximately 1000 pixels across at the smaller dimension for typical images.
33K+
Monthly Page views
402K+
Annual Page views
full-page semi-dynamic ad
Editorial Calendar
previous issues
Digital Dealer
Media Kit
Digital Dealer supports the automotive community through year-round business and professional development opportunities. Through physical events, online learning and media properties, including Digital Dealer Conference & Expo, Dealer Magazine, DigitalDealer.com and Digital Dealer NOW (DDN), brings automotive Professional and business together to power innovation and growth amongst leading dealerships, OEMs and auto retail solution providers from across the country.
DigitalDealer.com is a repository for our education (blog, press releases, digital edition of Dealer Magazine) and the registration hub for our Digital Dealer Conference and Expo. Our website averages nearly 500,000 page views and 180,000 visits annually. Drive quality traffic to your website by advertising on DigitalDealer.com.
Website Advertising Ad Sizes, Placement, & Specs
Global Website Banner- Header
$3,100
Global Website banner - Footer
$2,600
Global Website Banners- Header
$2,995
Global Website Banners - Footer
$2,495
500K
Page Views
Visits
180K
Banners - Avg. Monthly Impressions
28K
Global Website banners - Header
Global Website banners - Footer
JPGs, PNGs , or GIFs Size: 970x90 px Mobile Size: 300x50 px Choose a Link: website URL
Main Contact: Advertising@digitaldealer.com Materials: Please submit your files via wetransfer.com.
Home Page Banners – Top of page
$1,995
Home Page Banner – Bottom of Page
$1,700
Home Page Banners – Middle of page
$1,795
Home page banner – Top of page
$2,100
Home page Banner – middle of page
Home Page banners – bottom of page
$1,595
Home Page Banner – top of page
Home Page banner – Middle of Page
Home page Banner – Bottom of page
JPGs, PNGs, or GIFs less than 1 MB in size. Size: 970x90 px (Mobile Size: 300x50) Choose a URL for the ad to link to
Advertising Ad Sizes, Placement, & Specs
Our weekly eNewsletter reaches 49K+ subscribers in the auto industry, summarizing the news of the week. With a 4.67% open rate, the eNewsletter is a great place to advertise using digital banners or a 35-word advertorial to reach your target audience at dealerships.
e-Newsletter Advertising
Email Advertising Ad Sizes, Placement, & Specs
WEEKLY e-NEWSLETTER 35-WORD ADVERTORIAL
Dedicated E-blast
$4,995
WEEKLY e-NEWSLETTER BANNERS
49K+
Subscribers
Open Rate
4.67%
Monthly Avg. Clicks
1.54%
$2,999
WEEKLY e-NEWSLETTER BANNER
Text: 35 words Choose a URL for the ad to link to
Reach an online audience in search of valuable digital solutions to improve marketing and sales operations at their dealership. Subscribers range from single-point stores to the largest multi-rooftop dealership groups. You create the content, and we will deploy the email to nearly 40,000 active subscribers. To view the spec sheet click here.
DigITal Dealer Media Kit
spec sheet
Advertise to our engaged audience on Facebook. Digital Dealer will showcase your ads using our targeted database of website visitors, social media followers, and dealership contacts with the ability to target by industry categories and job titles. Enjoy results that far surpass traditional marketing programs. S. T. E. P. achieves a 1% CTR or even higher results.
Social Targeting Extension Program (S.T.E.P.)
Facebook Targeting Capabilities
Your campaigns can be customized including design, implementation, monitoring, and optimization with the support and guidance of our certified social media strategists.
or even higher results
1% CTR
Impressions
100K
$1,750
FULL-PAGE SEMI-DYNAMIC AD
$2,300
FULL-PAGE ad + VIDEO CALLOUT
$2,200
Target emails from our database
Target website visitors from the last 180 days
Target Digital Dealer page followers plus engaged content users
Target lookalike audience built from website visitors
50K
23K
10.8K
2.3 M
$3,495
Generate leads and position your brand as a thought leader in the automotive retail space by conducting a 50-minute webinar. Digital Dealer will promote your live or provide your pre-recorded webinar via email to 78K auto industry experts and dealers. In 2021, Digital Dealer webinar organic social media posts averaged more than 100 registered attendees per webinar. Click for spec sheet information.
Sponsored Webinar
Previous Webinar Presenters
Generate leads and position your brand as a thought leader in the automotive retail space by conducting a 50-minute webinar to showcase your product or solution. Check out upcoming and on-demand webinars.
Average registered attendees per webinar
100
auto industry experts and dealers
78K
Annual Subscribers
$5,500 per webinar
Previous Webinars
Digital Dealer is where top dealerships go to stay ahead of the technology curve. Digital Dealer delivers the largest array of industry speakers, peer-to-peer networking opportunities, and exhibit hall offerings – all carefully designed to impart groundbreaking solutions & strategies. Spanning 2.5 days, dealership and OEM attendees discover new solutions, meet new companies, develop friendships, and find ideas necessary to capture and keep customers in both sales and service. Digital Dealer has become the most powerful networking location for America’s car dealers and technology superstars.
Conference & Expo
Exhibiting, Sponsoring, and Advertising
An investment in a booth, sponsorship, and/or advertising places your brand in front of the largest dealership buying audience of marketing, sales, and management solutions. Our team is here to answer any questions you have. For exhibiting, sponsoring, or advertising opportunities inquiries click here.
Mirage Hotel & Casino
2.5
Days
Sessions
100+
Dealership and OEM Staff
1,000+
Digital Dealer SPRING 2024
DATES COMING SOON
OCT. 17-19, 2023
Digital Dealer LAS VEGAS, NV
