ABOUT YOUR CONTENT
How Interactive Formats Can Create Immersive and Intelligent Buyer Experiences
It's time to
about
your content experience.
Content needs to be relevant.
Content needs to be immersive.
Content needs to be memorable.
It should
Content shouldn’t just say something.
Inspire new thinking.
Drive action.
But most static content
formats have
Identical experiences for all buyers.
Limited distribution and amplification abilities.
Little to no insight on content engagement.
With
you can...
Create immersive and entertaining stories.
Customize user journeys and assets.
Better understand what your users really want.
Design smarter content experiences.
Read on to find out how interactive content can help you (and your buyers!) get more value out of the content experience.
Interactive Capabilities
Interactive features, like widgets and animations, can help you tell your story in a more visual and creative way.
Increased audience engagement and time on site
A more immersive and memorable content experience
The power to control how much (or how little) information they want to consume
Detailed analytics about which elements buyers click and how much time they spend in a specific section of the experience
Interactive Layers
Each layer in the content experience can reveal more information as visitors click around. Stop force-feeding content to your audience. Give them control over the content experience, whether it’s by using “click to reveal” features or compelling carousels.
Buyer-Focused Customization
Share your job role, and we’ll explain how smart content can make your life better.
OR
From white papers to E-books, infographics and checklists, you can repurpose your existing content for interactive formats, so you don’t always have to invest in creating net-new content. You can completely reimagine your content experiences into more immersive and memorable stories rather than a mishmash of messaging points.
Assessments can provide detailed buyer intelligence, so you can forge relationships with buyers and provide more helpful advice. Meanwhile, product configurator tools can help you close the deal by pointing prospects to the right products and services.
Users can self-identify by selecting their roles, goals or pain points, so they can receive more relevant information — even customized tips and takeaways.
Insight into content demographics, their content consumption habits, and any other data they submit. This information will help you craft more relevant content ideas, develop or refine buyer personas and even help sales have more relevant follow-up conversations with prospects.
Bite-Sized Quizzes & Quick-Hit Assessments
Think you’re smarter than the average marketer? Time for a pop quiz!
Smart content only works for the early stage of the buyer’s journey.
Good job, you smarty pants! Brands can create smart content for all stages of the buyer’s journey.
Good news! You're incorrect, but now you know you can make broader use of interactive content!
A fun and interactive element that tests their knowledge or provides a quick assessment of their strategies and capabilities. These elements get them more excited and “bought in” to the content.
High-level intelligence about your audience, their knowledge of a specific topic or their adoption of specific tactics. Quizzes and assessments can align to your key value proposition or core messaging for a campaign.
Embedded Videos
More detailed information about a topic or topics discussed in the asset — without leaving the content experience.
Data on the number of people who click and view videos, and for how long. This is a great way to determine whether your buyers gravitate to video content, and if embedding supporting content impacts overall engagement and time in the experience.
Click here to check out the full webinar.
Content Rabbit Holes
Quick and easy access to related content assets, so they can easily continue their decision-making journey.
Data on outbound link clicks, which helps you gauge which buyers are highly engaged; interested in more solution-oriented, later-stage content; or want to speak with sales.
Click a calender date to view the content.
CONTENT MARKETING IQ
Schedule a brainstorming call with one of Content4Demand’s interactive experts. Check our calendar to find a day and time that works for you!
