FONT
Open Sans
WEIGHT
LIGHT
NORMAL
SEMI-BOLD
H4 - Anim felis minus delectus exercitationem lacinia congue neque excepturi mus quos diam neque.
H4 - Ornare convallis per nisi tortor class doloremque molestia excepteur ea molestiae.
H4 - Ante luctus ipsam nihil aliquet. Erat risus dolor curabitur ut, donec voluptate, Pariatur cras.
H4 - Modi quia lectus incididunt, dignissimos voluptate? Pariatur cras, eaque tenetur, hic.
download
SONIC BLUE
CMYK: 68, 20, 00, 00 RGB: 62, 164, 220 HEX: #3ea4dc
Electric Blue
CMYK: 96, 52, 0, 0 RGB: 0, 112, 186 HEX: #0070ba
RACE RED
CMYK: 15, 100, 100, 5 RGB: 199, 32, 38 HEX: #c72026
Magazine logo
"D" logo
Corporate logo
Metallic
CMYK: 51, 33, 31, 1 RGB: 134, 148, 158 HEX: #86949e
LEAD FOOT
CMYK: 70, 56, 45, 22 RGB: 81, 92, 104 HEX: #515c68
ASPHALT
CMYK: 75, 66, 54, 48 RGB: 54, 57, 66 HEX: #363942
Brand Toolkit
Click below to view options for each logo or download one at a time.
Logos and Assets
Brand Colors
Primary Palette
Supporting Palette
PEARL WHITE
CMYK: 4, 2, 2, 0 RGB: 242, 242, 242 HEX: #f2f2f2
COBALT BLUE
CMYK: 100, 87, 25, 10 RGB: 32, 62, 119 HEX: #203e77
Conference logo
Primary font for all editorial, website and promotions
Typography
BOLD
Extra-BOLD
REGULAR
Supporting font for promotions
THIN
Roboto Slab
Supporting font for editorial magazine
BLACK
l
Do's
Don'ts
Keep sufficient clear space around logos
Leave enough space around logos for them to be clear and uncluttered. Use logo at a legible size. Maintain shape, color, and proportion
Stylizing, warping, or modifying logo colors or shape is not allowed. Never rotate, embellish or attempt to recreate logos. Do not put in a shape or container. Do not place logo on a busy image or patterned background.
Never modify the design or color of logos
Oswald
Extra light
MEDIUM
DEMI BOLD
Heavy
Supporting headline font for promotions
Titillium
Corporate Logo
}
Conference Logo
Magazine Logo
Primary logo: Use on a white or light-colored background.
PREFERRED BACKGROUND: Light color
Alternate logo option: Use on a white or light-colored background.
01 Header
02 Typography
03 text hierarchy
04 color palette
05 buttons
06 icons
07 modules
08 article format
"D" Logo
Primary Tampa logo: Use on a white or light-colored background.
Alternate logo: Optional use on dark background, limited to when light background is not available.
OPTIONAL BACKGROUND: Cobalt Blue or dark background
