importer/distributor
Designer
government
non-buyer
non-exhibiting manufacturer
Lisa Ramsperger
PR & Communications
retail buyer
Show Dates + Location Info
January 10-12, 2023
Salt Palace Convention Center | Salt Lake City, UT
importer/distributor
Independent Rep
nonprofit
lisa.ramsperger@outdoorretailer.com
(949) 225-3329
• Independent/Specialty Retailer
• National Chain Store
• Regional Chain Store
• Mass/Club Merchant
• Guide/Outfitter
• Climbing Gym
• Resort
Please provide contact information and at least two of the following:
1. Company contact address and web/social URLs.
2. Photo of personalized business card that includes your current company address.
3. Employee verification:
o Letter on company letterhead from owner or manager stating job status.
o Paystub image (personal details blacked out).
4. Three (3) volume invoices showing the purchase of FINISHED brand name goods in the outdoor industry made within the last six months.
5. Business license indicating it is a retail business (please DO NOT send a tax ID or seller's permit; these are not acceptable credentials).
independent rep
retail buyer
working media
media sales
minor
dogs
Retail Buyer Types
June 19-21, 2023
Salt Palace Convention Center | Salt Lake City, UT
To Register:
*For New Retail Businesses Only:
• A Letter of Intent from an attorney or bank on official letterhead stating the intent to start a new retail business (this is acceptable for new businesses only and approved for one show - must re-qualify for future shows).
• One-sheet Business Plan with basic details and expected timeline to opening.
• Include URLs and social media tags, if applicable
designer
The Importer/Distributor badge is available for companies or individuals who serve as an exclusive distributor to an overseas territory and who provide sales activities, warehousing and invoicing services.
• Must not be the exclusive distributor of one company.
• Must distribute multiple brand product lines.
Please provide contact information and at least two of the following:
• Company contact address and web/social URLs.
• Photo of personalized business card that includes your current company address.
• Employee verification
o Letter on company letterhead from owner or manager stating job status.
o Paystub image (personal details blacked out)
• 3 volume invoices showing the purchase of FINISHED brand name goods in the outdoor industry made within the last six months. Invoices for samples/blanks do not qualify as finished goods.
Designer Badge Types
The Designer badge type is for a Design Company, Freelance Designer, or Designer or Manufacturer who is not exhibiting at the show.
A variety of design groups fit this badge type:
• Designer
• Development
• Product Line Manager
• Sourcing Manager
• Private Label Designer
• Materials Buyer
• Merchandiser
Please provide contact information and at least two of the following:
• Company contact address and web/social URLs.
• Business card that includes your job title.
• Job invoice (made within last 6 months) for product design work that was completed for a brand in the outdoor industry.
• Contract and/or job agreement for a current freelance product designer position with a brand in the outdoor industry. Please provide contact information for the brand representative for reference check.
• Letter of intent from a brand in the outdoor industry for a freelance product designer position. Please provide contact for reference
check.
To Register:
To Register:
Independent sales representatives are independent contractors that work on a commission basis to sell companies' products and services to customers. They set up appointments with potential and existing customers, present company products, and ask customers to make purchases.
• Exclusive in-house Sales Rep for non-exhibiting brands DO NOT qualify.
• If you are a sales rep from a business service provider, register as Non-Buyer/Service Provider.
• If your brand or retailer is not attending, please contact Attendee Relations for approval and assistance.
Please provide contact information and at least two of the following:
• Business card that includes your current agency address
• Company contact address and web/social URLs.
• Document with manufacturer’s Sales Manager or Director contact information.
• Personal LinkedIn profile.
• Receipt or paystub reflecting commission or payment.
To Register:
non-buyer
The Non-Buyer badge type is for all other attendees other than Retail Buyer, Designer, Importer Distributor, Independent Rep, Media, Government, Nonprofit, Non-Exhibiting Manufacturer, or Guest at the Outdoor Retailer trade show.
• Software Companies
• Third-Party Marketplace (Amazon FBAs, Fulfillment by Amazon)
• 3PL and Shipping providers
• Legal
• Financial/Investment solutions
• Event Promoters
• Licensor/Licensee
• Instructor
• Student registration is allowed with approval from Attendee Relations
If you are a brand who is NOT exhibiting, all staff must register as Non-Exhibiting Manufacturer. Please note that exceptions can be made for Designer or Buyer for brand retail operation (credentials must be provided).
Please provide your contact information and two or more of the following:
• Business card that includes your current company information
• Company contact address and web/social URLs.
• Employee verification
o Letter on company letterhead from owner or manager stating job status or
o Paystub image (personal details blacked out)
• Personal LinkedIn profile.
To Register:
Non-Buyer Badge Types:
If you are a pending Non-Buyer, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
If you are a pending Independent Rep, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
If you are a pending Designer, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
If you are a pending Importer/Distributor, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
If you are a pending Buyer, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
non-exhibiting Manufacturer
All staff, owners, and executives from brands not exhibiting during the current show must register as Non-Exhibiting Manufacturer. Please note that exceptions can be made for Designer or Buyer for brand retail operation (credentials must be provided). For information about exhibiting at Outdoor Retailer please contact the Account Executive for your territory, or the Get A Booth page on our website.
Please provide your contact information and two (2) or more of the following:
• Business card that includes your current company information
• Company contact address and web/social URLs.
• Employee verification
o Letter on company letterhead from owner or manager stating job status or
o Paystub image (personal details blacked out)
• Personal LinkedIn profile.
To Register:
If you are a pending Non-Exhibiting Manufacturer, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
government
Government badge types should register with their government appointed email address. This includes those working in Military, Federal, State or City government.
Please upload your contact information and two (2) or more of the following:
• Business card that includes name, company and email address
• Government ID (personal information blacked out).
• Company contact information with Web/Social URL’s
• Employee verification
o Letter on company letterhead from owner or manager stating job status OR
o Paystub image (personal details blacked out)
To Register:
If you are a pending Government attendee, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
nonprofit
Nonprofit companies and employees are welcome to attend Outdoor Retailer. If you are exhibiting as a Nonprofit, please register as an Exhibitor.
Please provide contact information and at least two (2) of the following:
• Must be employed by or on the Board of Directors of the nonprofit (membership does not qualify).
• 501(c)(3) Tax Exemption Letter.
• Business card that includes your name and company information.
• Company contact address and web/social URLs
To Register:
If you are a pending Nonprofit attendee, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
working media
Outdoor Retailer is open to industry, news, and consumer-focused media outlets and working journalists including print, TV, radio, and online as well as any writer, photographer, or editor with an editorial assignment to cover the show for a media outlet that is related to the outdoor industry, is producing news coverage, or actively sharing qualified digital content. No soliciting is allowed in booths and could result in removal from the show floor.
• Magazine and newspaper editorial staff
• TV crews, reporters, videographers, technicians
• Editorial photographers and photo editors
• Freelance and contributing writers and photographers on assignment or with recent published work
• Website, blog, social media influencer, podcaster meeting specific engagement criteria
Working Media Badge Types:
To Register:
• Coverage must be done independently and not solicited by exhibiting companies.
• Without assignment or recent work, you will not be approved for a Working Media badge but are welcome to join us with a Media
Sales badge.
You must be an Independent Rep for at least one brand exhibiting in the current show cycle.
• Advertising sales representatives
• Publishers
• Producers
• Marketing staff
• Promotion companies
• Content and social media agencies
• PR agencies
• Advertising/branding agencies
• Content providers and content agencies
• Film and documentary producers
The following attendees will NOT be admitted to the show as Working Media and must register as Media Sales:
Please upload two (2) of the following acceptable credentials. Note, if proper forms of credentials are not provided both online and on-site, you may be denied access to the show. Travel to the show does not guarantee admittance.
• A photo of the publication masthead including your name and title.
• A photo of or link to original, bylined editorial work, showing coverage within the outdoor space, from the last three (3) months.
• An email or photo of original letter on assigning publication’s letterhead from assigning editor or news director with a writing
assignment detailing a specific coverage assignment at the show.
• A station issued, current press photo I.D. with current year.
• A business card from a TV network reflecting your current editorial role.
• A letter from the news director or assignment editor on station / network letterhead saying that you have been assigned to represent
the organization in an editorial capacity at Outdoor Retailer.
• A photo of the publication masthead including your name and title.
• A letter from the news director or assignment editor on media outlet letterhead saying that you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer.
• A photo of or link to original, photo credited work, showing coverage within the outdoor space, from the last three (3) months.
• Scanned or linked examples of your published, editorial work in assigning publication with bylined coverage within the outdoor space,
in the last three (3) months.
• An email or photo of original letter on assigning publication’s letterhead from assigning editor or news director with a writing
assignment detailing a specific coverage assignment at the show.
• Photographers are required to provide a letter from the news director or assignment editor on station / network letterhead saying that
you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer.
• Note: Contributed articles by business services professionals do not qualify as press credentials.
Qualifying Information:
• Website or blog: The web publication must be a previously established, independent site that is updated at least biweekly with original and industry-related news. The site must have a proven track record showing coverage of the outdoor space for at least 1 year and show at minimum 5,000 unique visitors per month.
• Social media influencer: Influencers are identified as top tier social media content creators with a following above 10,000, who are sharing and engaging with content related to the outdoor and snowsports industries and adjacent markets on social media channels.
• To maintain PCI compliance, be sure to black out the following information prior to sending your credentials: credit card numbers and any government issued ID, sales, tax or SSN.
• Personal YouTube, Facebook, Twitter, Instagram, TikTok, etc sites, personal blogs, forums, crowd sourcing sites and user groups not meeting the above requirements will not be considered for Working Media accreditation, please apply for a Media Sales badge.
Please upload:
• Two (2) of the below based on media type;
• Active, up-to-date links to respective site or digital channel;
• AND a statement of purpose for attending Outdoor Retailer.
o A photo or link to original, bylined editorial work showing coverage within the outdoor space from the last three (3) months (product giveaways and contests do not qualify).
o For a website or blog: A monthly traffic report from an external demographic tool (such as Google Analytics) verifying the site or blog gets a minimum of 5,000 or more unique monthly visitors (UMVs).
o For social media influencer: Links to relevant social media channel(s) and specific posts showing a following above 10,000 that exemplify how you consistently support the outdoor and/or snowsports industries.
Media may register on-site during media registration hours in the main lobby of the Salt Palace Convention Center during published registration hours. A media representative will be on-site to review credentials and qualify registering media. Working Media badges will only be granted to those providing the defined credentials. Those without credentials will be turned away and travel to the show does not guarantee admittance.
• Freelancers without a specific editorial assignment
• Photographers without a specific/written editorial assignment
• Blog writers/owners that do not provide the defined site analytics or have not been covering the outdoor space for at least 1 year
• Personal blogs/hobby blogs do not qualify as media
• Credentials without all the required items, as detailed above
• People who applied online and were denied credentials
• Local media without a specific editorial assignment
• Children may not attend with those registered as Working Media
Magazine and Newspaper Editorial Staff (please upload 2 of the below):
TV Crews, Reporters, Videographers, Technicians (please upload 2 of the below):
Photo Editors and Editorial Photographers (please upload 2 of the below):
Freelance and Contributing Writers and Photographers (please upload 2 of the below):
Website, Blog, Social Media Influencer/Content Creator, Podcaster (please upload 2 of the below):
On-Site Media Registration:
The following will NOT be admitted:
If you are a pending Media attendee, please upload two or more of the credentials to your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
media sales
The below are welcome to attend the show as Media Sales.
• Advertising agency representatives
• Advertising, partnership, and sponsorship sales representatives
• Publishers
• Media sales representatives
• Production and content agency representatives not directly working on site for an exhibiting brand at the respective show
• PR agency representatives
• Marketing staff
• Social media agency representatives
• Content providers
• Film and documentary producers
• Personal YouTube, Facebook, Twitter, Instagram, TikTok and other channels, personal blogs, forums, crowd sourcing sites and user
groups. To be considered, see Working Media requirements.
No Soliciting is allowed in booths and could result in removal from the show floor.
Please upload two (2) of the following acceptable credentials:
• Company contact info and URL
• Business card and current LinkedIn profile link
• Links to webpages or scanned examples of recent work
• Site analytics, traffic reports, statistics and other demographics.
• Letter from client with assignment details.
Media may register on-site during media registration hours in the main lobby of the Salt Palace Convention Center during published registration hours. A media representative will be on-site to review credentials and qualify registering media. Media Sales badges will only be granted to those providing the defined credentials. Those without credentials will be turned away and travel to the show does not guarantee admittance.
• Freelancers without a specific editorial assignment
• Photographers without a specific/written editorial assignment
• Blog writers/owners that do not provide the defined site analytics or have not been covering the outdoor space for at least 1 year
• Personal/hobby blogs, websites, and social media accounts do not qualify as media
• Credentials without all the required items, as detailed above
• Individuals who applied online and were denied credentials
To Register:
On-Site Media Registration:
The following will NOT be admitted:
If you are a pending Media Salesperson, please upload two or more of the above items to your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
minor
Children may attend with parental permission and guidance. Those under age 12 are only allowed entrance with a registered adult and must be accompanied by the adult at all times while on the show floor. Those under 2 years do not need to be registered. Please contact Attendee Relations to register your Youth attendee.
A Mothers Room, providing space for nursing mothers, will be available on show site.
dogs
Pets are allowed and must have appropriate identification to attend.
• Please register your pet on site.
• Must have health/shots credentials.
Free Free Free
Retail Buyer, Importer/Distributor, Designer
Questions? Contact Us!
*Third-party providers are not Retail Buyer. This is considered a Business Service, Non-Buyer Badge Type (see Non-Buyer section).
No Soliciting is allowed in booths and could result in removal from the show floor.
Sarah Morton
Senior Attendee Relations Manager
sarah.morton@outdoorretailer.com
(949) 345-1946
David Deaton
Attendee Relations Specialist
david.deaton@outdoorretailer.com
(949) 325-6393
The Retail Buyer badge is available for authorized/full-service retailers of multiple brands, companies or individuals operating Brick and Mortar or E-Commerce sales channels, or those who are buying products at wholesale prices with intention to re-sell or utilize commercially. A retail buyer is responsible for planning, selecting and purchasing quantities of goods and merchandise that are then sold at retail.
pricing schedule
Independent Rep, Working Media, Nonprofit, Government
Non-Buyer, Non-Exhibiting Brand, Service Provider, Media Sales
Free $20 $40
$700 $800 $900
Early Bird Pre-Show On-Site
Contact Us for Early Bird and Pre-show registration deadlines.
Early Bird Pre-Show On-Site
Early Bird Pre-Show On-Site
view
pricing
registration credentials
Still Have Questions? Contact Us!
REGISTER NOW
importer/distributor
Designer
government
non-buyer
non-exhibiting manufacturer
Lisa Ramsperger
PR & Communications Manager
retail buyer
Show Dates + Location Info
January 10-12, 2023
Salt Palace Convention Center | Salt Lake City, UT
importer/distributor
Independent Rep
nonprofit
lisa.ramsperger@outdoorretailer.com
(949) 225-3329
• Independent/Specialty Retailer
• National Chain Store
• Regional Chain Store
• Mass/Club Merchant
• Guide/Outfitter
• Climbing Gym
• Resort
Please provide contact information and at least two of the following:
1. Company contact address and web/social URLs.
2. Photo of personalized business card that includes your current company address.
3. Employee verification:
o Letter on company letterhead from owner or manager stating job status.
o Paystub image (personal details blacked out).
4. Three (3) volume invoices showing the purchase of FINISHED brand name goods in the outdoor industry made within the last six months.
5. Business license indicating it is a retail business (please DO NOT send a tax ID or seller's permit; these are not acceptable credentials).
independent rep
retail buyer
working media
media sales
minor
dogs
Retail Buyer Types
June 19-21, 2023
Salt Palace Convention Center | Salt Lake City, UT
To Register:
*For New Retail Businesses Only:
• A Letter of Intent from an attorney or bank on official letterhead stating the intent to start a new retail business (this is acceptable for new businesses only and approved for one show - must re-qualify for future shows).
• One-sheet Business Plan with basic details and expected timeline to opening.
• Include URLs and social media tags, if applicable
designer
The Importer/Distributor badge is available for companies or individuals who serve as an exclusive distributor to an overseas territory and who provide sales activities, warehousing and invoicing services.
• Must not be the exclusive distributor of one company.
• Must distribute multiple brand product lines.
Please provide contact information and at least two of the following:
• Company contact address and web/social URLs.
• Photo of personalized business card that includes your current company address.
• Employee verification
o Letter on company letterhead from owner or manager stating job status.
o Paystub image (personal details blacked out)
• 3 volume invoices showing the purchase of FINISHED brand name goods in the outdoor industry made within the last six months. Invoices for samples/blanks do not qualify as finished goods.
Designer Badge Types
The Designer badge type is for a Design Company, Freelance Designer, or Designer or Manufacturer who is not exhibiting at the show.
A variety of design groups fit this badge type:
• Designer
• Development
• Product Line Manager
• Sourcing Manager
• Private Label Designer
• Materials Buyer
• Merchandiser
Please provide contact information and at least two of the following:
• Company contact address and web/social URLs.
• Business card that includes your job title.
• Job invoice (made within last 6 months) for product design work that was completed for a brand in the outdoor industry.
• Contract and/or job agreement for a current freelance product designer position with a brand in the outdoor industry. Please provide contact information for the brand representative for reference check.
• Letter of intent from a brand in the outdoor industry for a freelance product designer position. Please provide contact for reference
check.
To Register:
To Register:
Independent sales representatives are independent contractors that work on a commission basis to sell companies' products and services to customers. They set up appointments with potential and existing customers, present company products, and ask customers to make purchases.
• Exclusive in-house Sales Rep for non-exhibiting brands DO NOT qualify.
• If you are a sales rep from a business service provider, register as Non-Buyer/Service Provider.
• If your brand or retailer is not attending, please contact Attendee Relations for approval and assistance.
Please provide contact information and at least two of the following:
• Business card that includes your current agency address
• Company contact address and web/social URLs.
• Document with manufacturer’s Sales Manager or Director contact information.
• Personal LinkedIn profile.
• Receipt or paystub reflecting commission or payment.
To Register:
non-buyer
The Non-Buyer badge type is for all other attendees other than Retail Buyer, Designer, Importer Distributor, Independent Rep, Media, Government, Nonprofit, Non-Exhibiting Manufacturer, or Guest at the Outdoor Retailer trade show.
• Software Companies
• Third-Party Marketplace (Amazon FBAs, Fulfillment by Amazon)
• 3PL and Shipping providers
• Legal
• Financial/Investment solutions
• Event Promoters
• Licensor/Licensee
• Instructor
• Student registration is allowed with approval from Attendee Relations
If you are a brand who is NOT exhibiting, all staff must register as Non-Exhibiting Manufacturer. Please note that exceptions can be made for Designer or Buyer for brand retail operation (credentials must be provided).
Please provide your contact information and two or more of the following:
• Business card that includes your current company information
• Company contact address and web/social URLs.
• Employee verification
o Letter on company letterhead from owner or manager stating job status or
o Paystub image (personal details blacked out)
• Personal LinkedIn profile.
To Register:
Non-Buyer Badge Types:
If you are a pending Non-Buyer, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
If you are a pending Independent Rep, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
If you are a pending Designer, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
If you are a pending Importer/Distributor, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
If you are a pending Buyer, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
non-exhibiting Manufacturer
All staff, owners, and executives from brands not exhibiting during the current show must register as Non-Exhibiting Manufacturer. Please note that exceptions can be made for Designer or Buyer for brand retail operation (credentials must be provided).
Please provide your contact information and two (2) or more of the following:
• Business card that includes your current company information
• Company contact address and web/social URLs.
• Employee verification
o Letter on company letterhead from owner or manager stating job status or
o Paystub image (personal details blacked out)
• Personal LinkedIn profile.
To Register:
If you are a pending Non-Exhibiting Manufacturer, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
government
Government badge types should register with their government appointed email address. This includes those working in Military, Federal, State or City government.
Please upload your contact information and two (2) or more of the following:
• Business card that includes name, company and email address
• Government ID (personal information blacked out).
• Company contact information with Web/Social URL’s
• Employee verification
o Letter on company letterhead from owner or manager stating job status OR
o Paystub image (personal details blacked out)
To Register:
If you are a pending Government attendee, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
nonprofit
Nonprofit companies and employees are welcome to attend Outdoor Retailer. If you are exhibiting as a Nonprofit, please register as an Exhibitor.
Please provide contact information and at least two (2) of the following:
• Must be employed by or on the Board of Directors of the nonprofit (membership does not qualify).
• 501(c)(3) Tax Exemption Letter.
• Business card that includes your name and company information.
• Company contact address and web/social URLs
To Register:
If you are a pending Nonprofit attendee, please upload the above information into your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
working media
Outdoor Retailer is open to industry, news, and consumer-focused media outlets and working journalists including print, TV, radio, and online as well as any writer, photographer, or editor with an editorial assignment to cover the show for a media outlet that is related to the outdoor industry, is producing news coverage, or actively sharing qualified digital content. No soliciting is allowed in booths and could result in removal from the show floor.
• Magazine and newspaper editorial staff
• TV crews, reporters, videographers, technicians
• Editorial photographers and photo editors
• Freelance and contributing writers and photographers on assignment or with recent published work
• Website, blog, social media influencer, podcaster meeting specific engagement criteria
Working Media Badge Types:
To Register:
• Coverage must be done independently and not solicited by exhibiting companies.
• Without assignment or recent work, you will not be approved for a Working Media badge but are welcome to join us with a Media
Sales badge.
You must be an Independent Rep for at least one brand exhibiting in the current show cycle.
• Advertising sales representatives
• Publishers
• Producers
• Marketing staff
• Promotion companies
• Content and social media agencies
• PR agencies
• Advertising/branding agencies
• Content providers and content agencies
• Film and documentary producers
The following attendees will NOT be admitted to the show as Working Media and must register as Media Sales:
Please upload two (2) of the following acceptable credentials. Note, if proper forms of credentials are not provided both online and on-site, you may be denied access to the show. Travel to the show does not guarantee admittance.
• A photo of the publication masthead including your name and title.
• A photo of or link to original, bylined editorial work, showing coverage within the outdoor space, from the last three (3) months.
• An email or photo of original letter on assigning publication’s letterhead from assigning editor or news director with a writing
assignment detailing a specific coverage assignment at the show.
• A station issued, current press photo I.D. with current year.
• A business card from a TV network reflecting your current editorial role.
• A letter from the news director or assignment editor on station / network letterhead saying that you have been assigned to represent
the organization in an editorial capacity at Outdoor Retailer.
• A photo of the publication masthead including your name and title.
• A letter from the news director or assignment editor on media outlet letterhead saying that you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer.
• A photo of or link to original, photo credited work, showing coverage within the outdoor space, from the last three (3) months.
• Scanned or linked examples of your published, editorial work in assigning publication with bylined coverage within the outdoor space,
in the last three (3) months.
• An email or photo of original letter on assigning publication’s letterhead from assigning editor or news director with a writing
assignment detailing a specific coverage assignment at the show.
• Photographers are required to provide a letter from the news director or assignment editor on station / network letterhead saying that
you have been assigned to represent the organization in an editorial capacity at Outdoor Retailer.
• Note: Contributed articles by business services professionals do not qualify as press credentials.
• Qualifying Information:
o Website or blog: The web publication must be a previously established, independent site that is updated at least biweekly with original and industry-related news. The site must have a proven track record showing coverage of the outdoor space for at least 1 year and show at minimum 5,000 unique visitors per month.
o Social media influencer: Influencers are identified as top tier social media content creators with a following above 10,000, who are sharing and engaging with content related to the outdoor and snowsports industries and adjacent markets on social media channels.
o To maintain PCI compliance, be sure to black out the following information prior to sending your credentials: credit card numbers and any government issued ID, sales, tax or SSN.
o Personal YouTube, Facebook, Twitter, Instagram, TikTok, etc sites, personal blogs, forums, crowd sourcing sites and user groups not meeting the above requirements will not be considered for Working Media accreditation, please apply for a Media Sales badge.
• Please upload:
1) Two (2) of the below based on media type;
2) Active, up-to-date links to respective site or digital channel;
3) AND a statement of purpose for attending Outdoor Retailer.
o A photo or link to original, bylined editorial work showing coverage within the outdoor space from the last three (3) months (product giveaways and contests do not qualify).
o For a website or blog: A monthly traffic report from an external demographic tool (such as Google Analytics) verifying the site or blog gets a minimum of 5,000 or more unique monthly visitors (UMVs).
o For social media influencer: Links to relevant social media channel(s) and specific posts showing a following above 10,000 that exemplify how you consistently support the outdoor and/or snowsports industries.
Media may register on-site during media registration hours in the main lobby of the Salt Palace Convention Center during published registration hours. A media representative will be on-site to review credentials and qualify registering media. Working Media badges will only be granted to those providing the defined credentials. Those without credentials will be turned away and travel to the show does not guarantee admittance.
• Freelancers without a specific editorial assignment
• Photographers without a specific/written editorial assignment
• Blog writers/owners that do not provide the defined site analytics or have not been covering the outdoor space for at least 1 year
• Personal blogs/hobby blogs do not qualify as media
• Credentials without all the required items, as detailed above
• People who applied online and were denied credentials
• Local media without a specific editorial assignment
• Children may not attend with those registered as Working Media
Magazine and Newspaper Editorial Staff (please upload 2 of the below):
TV Crews, Reporters, Videographers, Technicians (please upload 2 of the below):
Photo Editors and Editorial Photographers (please upload 2 of the below):
Freelance and Contributing Writers and Photographers (please upload 2 of the below):
Website, Blog, Social Media Influencer/Content Creator, Podcaster (please upload 2 of the below):
On-Site Media Registration:
The following will NOT be admitted:
If you are a pending Media attendee, please upload two or more of the credentials to your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
media sales
The below are welcome to attend the show as Media Sales.
• Advertising agency representatives
• Advertising, partnership, and sponsorship sales representatives
• Publishers
• Media sales representatives
• Production and content agency representatives not directly working on site for an exhibiting brand at the respective show
• PR agency representatives
• Marketing staff
• Social media agency representatives
• Content providers
• Film and documentary producers
• Personal YouTube, Facebook, Twitter, Instagram, TikTok and other channels, personal blogs, forums, crowd sourcing sites and user
groups. To be considered, see Working Media requirements.
No Soliciting is allowed in booths and could result in removal from the show floor.
Please upload two (2) of the following acceptable credentials:
• Company contact info and URL
• Business card and current LinkedIn profile link
• Links to webpages or scanned examples of recent work
• Site analytics, traffic reports, statistics and other demographics.
• Letter from client with assignment details.
Media may register on-site during media registration hours in the main lobby of the Salt Palace Convention Center during published registration hours. A media representative will be on-site to review credentials and qualify registering media. Media Sales badges will only be granted to those providing the defined credentials. Those without credentials will be turned away and travel to the show does not guarantee admittance.
• Freelancers without a specific editorial assignment
• Photographers without a specific/written editorial assignment
• Blog writers/owners that do not provide the defined site analytics or have not been covering the outdoor space for at least 1 year
• Personal/hobby blogs, websites, and social media accounts do not qualify as media
• Credentials without all the required items, as detailed above
• Individuals who applied online and were denied credentials
To Register:
On-Site Media Registration:
The following will NOT be admitted:
If you are a pending Media Salesperson, please upload two or more of the above items to your registration profile. Outdoor Retailer has the right to refuse registrants who do not provide the correct credentials.
minor
Children may attend with parental permission and guidance. Those under age 12 are only allowed entrance with a registered adult and must be accompanied by the adult at all times while on the show floor. Those under 2 years do not need to be registered. Please contact Attendee Relations to register your Youth attendee.
A Mothers Room, providing space for nursing mothers, will be available on show site.
dogs
Pets are allowed and must have appropriate identification to attend.
• Please register your pet on site.
• Must have health/shots credentials.
Questions? Contact Us!
Badge Type
Early Bird
Free
$600
Free
Pre-Show
$20
$700
Free
On Site
$40
$750
Free
Retail Buyer, Importer/Distributor, Designer
Non-Buyer, Non-Exhibiting Brand, Service Provider, Media Sales
Independent Rep, Working Media, Nonprofit, Government
Questions? Contact Us!
*Third-party providers are not Retail Buyer. This is considered a Business Service, Non-Buyer Badge Type (see Non-Buyer section).
No Soliciting is allowed in booths and could result in removal from the show floor.
Sarah Morton
Senior Attendee Relations Manager
sarah.morton@outdoorretailer.com
(949) 345-1946
David Deaton
Attendee Relations Specialist
david.deaton@outdoorretailer.com
(949) 325-6393
Outdoor Retailer Badge types + pricing schedule
Badge Type
Retail Buyer, Importer/Distributor, Designer
Non-Buyer, Non-Exhibiting Brand, Service Provider, Media Sales
Independent Rep, Working Media, Nonprofit, Government
Early Bird
Free
$600
Free
Pre-Show
$20
$700
Free
On Site
$40
$750
Free
Outdoor Retailer Badge types + pricing schedule
The Retail Buyer badge is available for authorized/full-service retailers of multiple brands, companies or individuals operating Brick and Mortar or E-Commerce sales channels, or those who are buying products at wholesale prices with intention to re-sell or utilize commercially. A retail buyer is responsible for planning, selecting and purchasing quantities of goods and merchandise that are then sold at retail.