Outdoor Retailer designed its Publishing Partner Program to create cross platform sponsorship opportunities for a curated list of partners, participants will receive ad placement, product placement, content programs, strategy and exposure across multiple channels.
As the official publications of the Outdoor Retailer show, our properties are directly targeted to the decision makers, media, athletes, reps, retailers, buyers and designers who make the outdoor indutry so dynamic.
Our editorial team has decades of journalism experience covering our industry and has been producing honest, award-winning content for years. This content was elevated even further with the recent redesign and consolidation of media properties published by Outdoor Retailer in partnership with Hed Hi Media.
The goal of these partnerships is to create mutually beneficial programs for publisher and partner alike. By focusing on a core group rather than relying on a long list of advertisers, we can craft custom programs for brands looking to move the needle in the outdoor industry.
Publishing Program
Cross Platform
Sponsorship Opportunities
Publishing
Outdoor Retailer Magazine
The Daily
trade shows
Outdoor Retailer Snow Show
Outdoor Retailer Summer
Added Value
Direct Email
Social Media
sales team contacts
what you get
partnership options
3 Months
$9,450/month
Outdoor Retailer Magazine
Social Media + Direct Email
6 Months or 12 months
$8,400/month
$7,350/month
Outdoor Retailer Magazine
Social Media + Direct Email
The Daily
Outdoor Retailer Summer + Outdoor Retailer Snow Show
Included with 3-, 6- and 12- month partnerships:
• Ceros experience tile with classic page built by Outdoor Retailer developers
• Logo on monthly issue banner
• Logo on weekly email newsletters
Outdoor Retailer Magazine
Integrated partner content on Outdoor Retailer channels, including Instagram, Facebook, Twitter, LinkedIn.
Included with 3-, 6- and 12- month partnerships:
Custom posts, sandwich ads in stories, and tags included weekly in conjunction with Outdoor Retailer Magazine.
Organic Social: 126,000+ followers, 68,000+ average impressions
Dedicated partner email campaign within template to reach Outdoor Retailer audience.
Distribution: 92,000+ via email x 1 per quarter
social media + direct email
Check us out:
The Daily
The Daily is a reflection of what's happening each day at Outdoor Retailer. The pages recognize innovations, celebrate collaborations, and share the news, trends, and images captured live. The publication is a resource for brands to reach thousands of attendees and for readers to discover what's new. The Daily Recap videos accompany the publication, highlighting the in-person experience.
Included with 6- and 12- month partnerships:
• 2 full-page ads in each issue (3 issues)
• Product showcase inclusion in each issue (3 issues)
• Logo inclusion on The Daily Recap highlight videos
• Logo inclusion on The Daily booth digital wall
Format: Official print publication available each day at both Outdoor Retailer Snow Show and Summer also presented digitally through Nxtbook.
Distribution: On-site - kiosks, The Daily booth, hotel drops; Online - daily email, social marketing, The Daily Recap videos.
Digital Reach: 92,000+ via email x 3 issues per event, average 43% open rate
On-Site Reach: 10,000+ x 3 print issues per event
The Daily Recap Reach: 3 videos, average 53% open rate
Outdoor retailer summer +
Outdoor retailer snow show
Live, in-person events take place twice per year attracting thousands of retail buyers. Opportunities are available to apply credit toward exhibit space, on-site experiences, and sponsorships.
Included with 6- and 12- month partnerships:
• $2,500 credit on booth space or sponsorship
• Logo placement with on-site signage for Publishing Partners
• Logo placement in The Daily booth
• Exclusive Publishing Partner happy hour at The Daily booth
• Video profile interview and individual/team portrait session in The Daily booth
January 26-28, 2022
June 9-11, 2022
Outdoor Retailer Magazine embodies the people, business, culture, and ideas that encompass the outdoor industry. The digital experience offers inspiration and an opportunity to connect with the growing outdoor community. Reimagined using Ceros, the magazine reaches the breadth of the Outdoor Retailer audience, delivering dynamic visual stories and unique content to engage readers on a deeper level.
Format: Monthly online experiences.
Distribution: Weekly email + social marketing
Reach: 92,000+ via email per week, average 21% open rate
Visits: 6,000+ per month, 8,000+ opens
Impressions: 125,000+ digital marketing + organic social per month
www.outdoorretailer.com
issue archives
sales team contacts
www.outdoorretailer.com
view archives
view archives
deliverables
• Company logo (file type: high-res, vector)
• Company website URL
• Company social handles
• Social sandwich ad - minimum 1, up to 4 per month (file size and type: 1080x1920, .jpg)
• Photos/images - minimum 1
• Associated tile ad copy - 1 sentence
Talk to your Account Executive for more details around options for the ad build and expanded offerings.
• Company logo (file type: high-res, vector)
• Company website URL
• Company social handles
• Social sandwich ad - minimum 1, up to 4 per month (file size and type: 1080x1920, .jpg)
• Photos/images - minimum 1
• Associated tile ad copy - 1 sentence
deliverables
Talk to your Account Executive for more details around options for the ad build and expanded offerings.