Sponsorship Kit
SIAL America is the United States’ premier cross-category food and beverage tradeshow and conference. Energizing the $1.5 trillion food and beverage industry, SIAL America hosts domestic and international exhibitors, key importers, food service companies, distributors, retailers, wholesalers and restaurateurs. Upon launch, the show welcomed over 4,600 industry professionals hailing from both the U.S. and 60 international countries to the Las Vegas Convention Center. SIAL America expands on a 50 year, globally-renowned SIAL experience. SIAL hosts 11 food events in cities across the world including Paris and Shanghai. Each carefully curated experience provides critical business connections, inspiring content, and an unrivaled export platform.Setting the stage for the global future of food and beverage, SIAL America will return to the Las Vegas Convention Center on March 28-30, 2023.
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SIAL America puts in place everything your customers need to know in our Flavorful weekly newsletter. Each week our team will deliver newly released educational content including interviews and blog posts—along with an array of flavorful news. Sent out by email each week to our SIAL lists and promoted through our SIAL America website and social media accounts. Sponsors logo and URL included on newsletter.
Flavorful Newsletter Sponsor
Digital Opportunities
Interactive Opportunities
Onsite Signage Opportunities
DIGITAL OPPORTUNITIES
C L I C K T O V I E W
Ready to purchase? Click here to connect!
March 28-30, 2023
America’s First Comprehensive Food Event & Conference
• Las Vegas Convention Center • Las Vegas, NV
Quantity: Multiple Sessions Available per day.
SIAL will recognize the sponsor companies in pre-show and on-site promotions, including signage, event directory, and the SIAL America website. SIAL will project the sponsor logo or single-screen advertisement (approved by show management) on the screens before the start of the session. Sponsorships also include the opportunity to distribute a sample (chair-drop), brochure, or promotional item to the audience.
Session Sponsor
Quantity: 1
Your brand will be part of an integral step in the registration process with this impactful digital sponsorship. Build impressions with your company’s logo/banner on the attendee confirmation and reminder emails. This is an exclusive opportunity for one company to leverage premium space before the event.
Digital Confirmation/ Reminder Letter Display Ad (Exclusive)
Give your company the spotlight it deserves by having your logo on all of SIAL America’s blog webpages. Displayed for an entire month, this 728x90 banner ad will be seen by all SIAL America blog page visitors.
Banner Ad on SIALAmerica.com (Exclusive)
Have your logo be seen by all online visitors before and during the exhibition. Placed alongside the SIAL America online floor plan, this sponsorship position will give your company exclusive visibility amongst the crowd. • All Features of the Gold Listing • Clickable Logo at the Top of the Floor Plan • Rotating Banner Ad on Online Floor Plan
Online Floorplan Sponsor (Exclusive)
Be the first to grab the online visitor’s attention when becoming SIAL Americas exclusive exhibitor list sponsor! Your logo will be seen at the very top of the exhibitor list, giving your company increased exposure. • All Features of the Gold Listing • Permanent Banner on the Top of the Exhibitor List and Search Results • Rotating Banner Ad on Online Floor Plan
Exhibitor List Sponsor (Exclusive)
Quantity: 3 rotating ads available.
Place a banner ad on the top of our online floorplan for all attendees to see.
Floorplan Banner Ad
Add your logo directly to the online floorplan to make it easy for attendees to find you. Must be a 20x20 booth or larger to add logo.
Floorplan Booth Logo
Quantity: 5 available
Sponsor one of our highly visible water stations strategically located throughout the show floor with your branding on all sides of the water station.
Water Cooler Sponsor
Brand every attendee with a custom lanyard worn and seen throughout the entire show! As the official lanyard sponsor, you’ll also receive show sponsorship recognition and an enhanced listing in the digital event directory, printed on-site map, online and mobile app directories. Production not included. Lanyards must be a double clip.
Registration Lanyards Sponsor (Exclusive)
Attendees love show bags, and you’ll love the inescapable visibility of your brand. Every attendee will receive a show bag at registration. The sponsor is responsible for production and shipping.
Registration Bag Sponsor (Exclusive)
Quantity: 10
Put your marketing messaging directly into the hands of attendeeswith a registration area distribution. Sponsor's material or product will be made available to attendees within the registration area for grab and go. Limited to 10 sponsors, 1 item per sponsor.
Registration Area Distribution
Quantity: 3 available
Our hosted buyers are some of the top food & beverage buyers in the country, put your company’s brand in front of them while they relax in our hosted buyer lounge area.
Hosted Buyer Lounge Sponsor
SIAL America is all about making connections and sampling delicious food and beverages. Everyone will appreciate access to antibacterial hand sanitizer. SIAL will recognize each sponsor with floor decals surrounding the stations.
Hand Sanitizer Sponsor (Exclusive)
Quantity: 3
This is your opportunity to present to the SIAL America attendees within our SIAL America on-floor seminar area. Sponsor will have exclusive use during selected time-slots for a 45-minute presentation of your choice. (subject to Show Mgmt. approval). Your demonstration and time will be promoted in the attendee brochure, on-site show guide and signage and the show website.
Exhibitor Presentation Segment
Make a significant impact as the exclusive sponsor of the SIAL America badge. The sponsor receives custom branding and booth number on top of the badge, plus a custom message on the back of the badge. All SIAL America attendees and exhibitors receive a badge — can you think of a better way to promote your brand?
Attendee & Exhibitor Badge Sponsor (Exclusive)
INTERACTIVE OPPORTUNITIES
Please check with your Account Executive for more details on this opportunity.
Make an impact on each attendee as they walk in the door! Sponsor can have their graphic on sections 1 & 2 of the West Hall front entrance. Up to 16 main entrance doors available.
Main Entrance Door Clings
Quantity: 2 available
Direct buyers to your booth with strategically placed decals in the registration lobby area. This is a great opportunity for you to promote your brand, products, and booth number in a high-impact way as buyers make their way to registration and the show floor.
Lobby Floor Decals
Includes 40 seconds split into (5) - 8 second spots looping the entire day with other sponsor content. Only 5 available each day.
Have your brand message seen by every attendee entering the registration area on this spectacular digital screen above registration in the main lobby of the West Hall.
Large Digital Screen
Speak with your Sales Executive for more details.
These high-impact visibility column wraps are a great branding opportunity at SIAL America. There are multiple location opportunities through-out the West Hall for you to place your company message. Sponsorship includes opportunity cost only.
Column Wraps
Speak to your Account Executive for more information. Multiple locations available.
High-impact visibility make banners one of the most sought-after branding opportunities at SIAL America. The opportunities may be limited, but the possibilities are endless. Sponsorship includes opportunity cost only.
Banners
Attach your unique branding to SIAL America’s double-sided aisle signs for high impact visibility across the show floor.
Aisle Signs Sponsor
Quantity: 1 per aisle
Direct buyers to your booth with aisle floor decals. The sponsor’s logo will be placed on three circular carpet decals, 36” diameter, to be affixed to the aisle carpet in the front, rear, and closest cross-aisle to your booth location.
Aisle Floor Decals
ONSITE SIGNAGE OPPORTUNITIES
Quantity: 5
Drive traffic and extend your branding beyond your booth with a 38” x 96” double-sided meterboard placed in the lobby or equivalent high-traffic location. These large visually stunning signs are both informative and impactful. Premium is within registration area.
Meterboard Sign
Please check with your Account Executive for more details on this opportunity. Quantity: 1
Make a big impression with larger-than-life banner in the lobby registration areas. Take advantage of the exposure this opportunity offers by putting your marketing message directly in front of every attendee as they enter the Las Vegas Convention Center and walk up to the registration counters.
Registration Area Banner
Make a big impression with larger-than-life graphics in the lobbyregistration area. Take advantage of the exposure this opportunity offers by putting your marketing message directly in front of every attendee as they enter the Las Vegas Convention Center and walk up to the registration counters. Opportunity includes production of (6) - 4’ x 6’ carpet decals at the registration counters and one in the front of the lobby.
Registration Graphics & Lobby Area Package
This package includes a minimum of two double-sided meterboard signs placed in high traffic areas of the show, a 4’ x 8’ hall entrance floor graphic, your logo on daily session schedule signage, and the opportunity to distribute promotional products inside the show hall entrance and session area.
Exhibit Hall Sponsor of the Day (1, 2, 3)
Be one of the first brands to get in front of attendees with this exclusive opportunity to place five 48” x 72” concrete decals outside the entrances to the Convention Center. The sponsoring company will receive prominent exposure in high-traffic areas and entrances used by attendees to enter the Convention Center.
Sidewalk Floor Decals
Lights, camera, flash! Your company’s logo can be featured on the biggest photo op of the show. Have your logo be seen with every like, share, and comment! The “step and repeat” backdrop is used for photo opportunities for attendees, competitors, finalists, and winners. The SIAL America logo will be included along with the sponsor logos. SIAL will produce and install the step & repeat.
Step and Repeat Sponsor
Quantity: 2 Locations - with up to 6 doors per location.
Make an impact on every attendee who walks in the door from the Tesla Loop Station and ride-share drop-off area. Quantity: 2 Locations - with up to 6 doors per location. Includes door cling and labor to install.
West Side Entrance Door Clings (West Hall Tesla Loop Station)
Please check with your Account Executive for more details on this opportunity. Multiple opportunities available.
There are multiple window cling opportunities available around the West Hall entrance area that can provide your company with maximum visibility as attendees get dropped off at the front of the LVCC West Hall entrance area.
Window Clings
SENIOR MANAGER; SWIM SALES x BUYER RELATIONS 8 0 5 . 7 2 2 . 0 3 9 8 Rachel.Nobles@CollectiveShows.com swimcollective.com
Rachel Nobles
O U R V I S I O N
R E T A I L E R P E R S P E C T I V E
B R A N D E X P E R I E N C E
S P O N S O R S H I P S + A D V E R T I S I N G
R E T A I L E R S A M P L E R
C O N T A C T U S
JANUARY 19 + 20, 2023 Huntington Beach, california
Sponsorships + Advertising
You aren't limited to your display space at Swim Collective. Find more ways to engage and interact with retailers with our specialized sponsorships and marketing opportunities; unique for each experience package, find what caters to your brand. Custom sponsorships are always available. Please connect with your sales rep to purchase or inquire about custom opportunities.
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M O R E W A Y S T O E N G A G E .
[ $100 ]
Retailers are always looking for new brands. Standout by adding a “NEW” icon to your online exhibitor listing and printed directory, as well as sticker in front of your booth. Only available to brands NEW to Active Collective.
New Brand Package
Reach: Approx. 500
[ $300 ]
Secure an ad in our retailer newsletters. Ads link directly to your Exhibitor Listing page (if not available, to your website). Our newsletters are sent out periodically and your ad will be guaranteed in at least one newsletter to our entire retailer database.
Reach: Approx. 10,000
Retailer Newsletter Ad
[ $500 ]
Retailers traveling in prefer the amenities and convenience of staying on showsite at the Paséa Hotel and Spa. Reach retailers staying with us at the Paséa by having a small gift hand-delivered to their hotel room (additional items may be included by show management and other brands).
Hotel Room Gifting
The Deadline to purchase any sponsorships or advertising opportunities is
unless otherwise noted.
Friday, december 2
[ $550 ]
Distributed from our registration counters, every retailer entering the show has the opportunity to see your half-page ad featured in our printed show directory. The show directory includes the full floorplan, brand lists, schedule of events, show directory ads, and more.
Show Guide Ad
[ $600 | Available: 6 ]
Broadcast your promotional brand video from the Blue Room Buyer's Lounge throughout show hours. Six (6) monitors are available above the bar area in the show's official lounge.
Lounge Video Feed
[ $700 ]
Distribute your look book, publication, or another printed promotional piece from our Publication Display in our registration area. All retailers will have access to grab a copy as they enter the show.
Publication Display
[ $1,500 | Available: 1 ]
Advertise your brand by outfitting the Collective Shows greeting staff who will be strategically placed around the show and assisting buyers as they shop. Includes mention in our printed show directory.
Outfit the Staff
[ $2,500 | Available: 1 ]
Help attendees relax and stretch or get their sweat on; Sponsor a fitness event of your choosing hosted on site at the Paséa. The exact details will be customized to fit your event. Includes branded signage and mentions in email ads, website ads, and in our printed show directory.
Fitness Event
[ $3,600 | Available: 1 ]
Sponsor energy and immune boosting B12 shots provided by local business, the Hydration Room. Sponsorship includes mention in our printed directory, schedule of events, and onsite signage.
B12 Shots with Hydration Room
Beauty Bar: Chair Massage
Beauty Bar: Mini Manicures
Beauty Bar: Dry Hair Styling
Badge Calligrapher
Pre-Show Mailer
Champagne Tray Pass
Photo Moment
Title
Sunset Reception
[ $1,500 ]
[ $2,400 ]
Feel It
See It
Reach: 40
Try It
Most Popular
Under $1,000
B12 Shots
Beauty Bar: Mini Manis
Beauty Bar: Hair Styling
Badge Calligraphy
Onsite Activations
Campagne Tray Pass
Photo Booth
Biggest Impact
Buyer Tote Bag
Make your mark by providing your branded show bags to every buyer as they enter the show.
1/4 Page Show Guide Ad
Distributed from our registration counters, every retailer entering the show has the opportunity to see your ad featured in the printed show directory.
Web Homepage Ad
Give your brand exposure every time a buyer visits our website. Order of ads is random and alternating as each page refreshes. Placement is guaranteed through the end of the show.
Buyer eBlast Ad
Opportunity for your brand imagery and copy to be sent to our entire buyer database prior to the show. With 4 monthly eblasts to choose from, each email contains up to 9 brand ads. Ads link directly to your Exhibitor Listing page.
Retailers are always looking for new brands. Standout by adding a “NEW” icon to your online exhibitor listing and printed directory, as well as sticker in front of your display space.
Detox Market
Opportunity to revitalize guests as they shop the show with wellness products such as pressed juice, CBD seltzer or superfood infused coffee and tea.
Charging Station
Device charging station or lockers with custom branding
Keynote Speaker
Highlight and communicate your brand to show attendees with prime representation across the shows’ main stage. This dedicated event time slot can be an informational session or Q&A.
A la carte and available to all brands >
Morning Rituals
Team up with high profile instructors to prep buyers’ minds, bodies, and souls before they head to the show, providing a positive energy lift to start their day.
Morning Yoga
Opportunity to serve as the exclusive partner for a morning workout class for attendees on the beachfront Lawn Terrace.
Advertise your brand by outfitting the Collective Shows greeting staff who will be strategically placed around the show and assisting buyers as they shop.
Opportunity to serve as the exclusive partner for an evening guided meditation for attendees to relax and unwind on the beachfront Lawn Terrace.
Day 1 Mixer and Models
Celebrate the close of show day 1 under the palm trees while enjoying cocktails and a show. Opportunity includes presenting rights, branding activations, small bites and beverages.
Show Guide Ad (any size)
Window Graphics
Advertise your brand by having your brand imagery on the show entrance windows for everyone to see as they come and go.
VIP Hosted Dinner
Host an intimate and exclusive celebratory wrap dinner to celebrate your brand and the Collective Shows, with invitations extended to the top 20 buyers.
VIP Buyer Lounge
A branded opportunity to help VIP guests unwind during the show. Includes on-site branding and activation space.
Welcome Cocktail Party
An intimate pre-show kickoff soiree for buyers, editors and influencers, to generate buzz and forge new connections. Elements include branded photo moment, spiritual activation, DJ, product displays, small bites and beverages.
Reserved for Elevated and Luxe Brands
Reserved for Elevated and Luxe Brands >
Exclusive to Luxe Brands >
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[ August 2022 ]
The activewear world is getting a little more formal. Gone are the days of wearing leggings with a little cropped top and some sandals. The current activewear wardrobe is moving in a versatile direction...
Buyer Tote Bags