SLTS_StyleGuide

STYLE GUIDE

Colors

Primary Palette

Pantone 2727 C

#307fe2

Pantone 1495 C

#FF8F1C

Secondary Palette

Pantone Red 032 C

#EF3340

Pantone Cool Gray 9 C

#75787B

Pantone 389 U

#bddc04

Logos

Primary

Secondary

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Memphis ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Memphis is used for headers and subheads

Interstate ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Interstate regular is used for all body copy

Typography

Roboto Slab ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Roboto Slab is used for headers and subheads

Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Arial regular is used for all body copy

Print Typefaces

Digital Typefaces

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Imagery

Textures

Textures can be used alone or with the overlay of a multiplied fan photo. Textures should be from athletic gear or equiptment.

Texture with overlay

Iconography

Iconography is used to translate product categories represented at the Sports Licensing & Tailgate Show

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Applications

Article Title Goes Here

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Article Title Goes Here

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Article Title Goes Here

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Raleigh

Ultricies Euismod Dolor

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Chicago

Ultricies Euismod Dolor

Seattle

Ultricies Euismod Dolor

San Francisco

Ultricies Euismod Dolor

Signage

Web Banners

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