Sports Licensing & Tailgate Show Branding

Branding and Style Guide

LOGO

LOGO TREATMENT

COLORS

TYPOGRAPHY

Primary

Secondary

for light background

for dark background

1-color, dark background

1-color, light background

Full color, dark background

Full color, light background

Use this as the main logo in all instances where practical.

Use this version of the logo when the distinctive shield shape would help the logo stand out more, or when the primary logo does not fit in the designated space.

When using the logo throughout the brand, only use it within the guidelines expressed in this document. Do not change the colors, add elements like outlines or drop shadows, change the scale, or distort any part of the logo. Do not set the logo on a patterned background. These rules apply to all logos within the Sports Licensing and Tailgate Show brand. Sizing: To ensure legibility, minimum sizing for any depiction of the logo is 0.5” tall (primary version) or 1.25” tall (secondary version). Clearance: Minimum clearance is 0.25 inches all the way around, as shown below.

DOwnload Logos

Don't

CMYK C100 M10 Y0 K0 RGB R29 G158 B218 Hex #1D9EDA

CMYK C0 M100 Y90 K0 RGB R237 G27 B47 Hex #ED1B2F

CMYK C64 M56 Y53 K28 RGB R89 G89 B91 Hex #59595B

DOwnload Colors

DOwnload Fonts

Logo & Header Fonts

Body Copy Fonts

Last updated January 2022.