More than 30 providers make their pitches to partner with professional security dealers and integrators. By Scott Goldfine
Everyone knows the merciful relief that comes when a heavy burden is lifted. In today’s ultra-competitive and challenging environment, for security dealers and integrators that relief can come in the form of a dealer support program. But like well-matched spouses, it’s a marriage that only works if a true partnership can be achieved that’s mutually beneficial to both parties.As in matrimony, it can be daunting to find such an ideal catch. Fortunately, as most of us have heard at some point in our lives — there’s a lot of fish in that sea. There’s also a lot of dealer programs out there from which to choose (see sidebar for advice on this process). Peruse the listing presented below to see if anything clicks to the point where it might be time to do your dealer program vows. (Note: Providers with full listings responded to SSI’s outreach; abbreviated listings included as a courtesy.)
2022 DEALER PROGRAMS DIRECTORY
DEALER/MONITORING CENTER PROVIDERS
SUPPLIER PROVIDERS
ADT ALERT360 BRINKS HOME COPS MONITORING GUARDIAN PROTECTION
NETWATCH NORTH AMERICA THE MONITORING ASSOCIATION VECTOR SECURITY VIVINT
ACCESS NETWORKS ALULA AVIGILON
AXIS COMMUNICATION CLARE CONTROLS CONNECTED TECHNOLOGIES
CONTROL 4 DAHUA TECHNOLOGY USA EAGLE EYE NETWORKS
EYEFORCE GENETEC HANWHA TECHWIN AMERICA HIKVISION USA
HONEYWELL IDENTIV IDTER
KINGS III EMERGENCY COMMUNICATIONS PANASONIC i-PRO SENSING SOLUTIONS CORP. OF AMERICA PELCO
RESIDEO SALIENT SYSTEMS SNAP ONE VICON INDUSTRIES
ALERT 360 Program: Alert 360 Authorized Dealer Program Focus: Residential; National Year Foundzd: 2000 Phone & Website: (888) 848-8851; alert360.com Program Website: alert360.com/authorized-alarm-dealer-program Benefits: High multiples; no holdbacks; three payment guarantee period; fast weekly funding; proprietary dealer edge portal for real-time access to reports & funding; paperless contracts through DocuSign; equipment discounts; dedicated support; exclusive customer programs. Participation Process: Application includes background check, technical proficiency, licensing, insurance, fiscal responsibility. Comment: “Alert 360 is led by Richard Ginsburg, SSI Hall of Famer and longtime industry veteran. Richard often advises and coaches our dealers in the areas of operations excellence, financing and exit strategy planning. We have never missed a funding in the history of our company. Further, we do not take every company into our program. We tend to select a smaller number of curated dealers so we can offer them extremely customized service.” — Jackie Schmidt, Director of Dealer Development
BRINKS HOME Program: Brinks Home Partner Programs Focus: Residential & Small Business; National Year Founded: 1994 (as Monitronics) Phone & Website: (800) 595-2059; brinkshome.com Program Website: brinkshome.com/partners Benefits: Dedicated marketing support; accelerated funding; customizable solutions to sell customers; competitive multiples. Participation Process: Preferred 10 purchase accounts a month; applicable state alarm licensing; company background check; COI, Articles of Incorporation. Comment: “Brinks Home offers flexible partner programs designed for security dealers, sales representatives, and service companies.” — Gordon Johnson, V.P., Dealer Services
ADT Program Website: join.adtdealer.com
COPS MONITORING Program Website: copsmonitoring.com/dealer-services
GUARDIAN PROTECTION Program: Guardian Protection Authorized Dealer Program Focus: Residential & Small Business; Fla., Ind., Kan., Md., Mo., N.C., Ohio, Penn., S.C., Texas, Va., Western N.Y. Year Founded: 1995 Phone & Website: (724) 741-3596; guardianprotection.com Program Website: guardianprotection.com/become-a-dealer Benefits: Competitive compensation plans with strong multiples, aggressive sales incentives, revenue-sharing opportunities; multiple go-to-market strategies include traditional, selling only, bulk buy options. Participation Process: Apply online to speak with a rep, coordinate documentation and discuss commission structures. Comment: “A professional relationship and flexibility are what sets Guardian’s program apart in the industry. When you become our dealer, you are part of a true professional partnership where both parties are driving toward the same goal. The likelihood of your success is heightened because we have assumed accountability to seek out like-minded business partners to become Guardian dealers.” — Justin Demek, Authorized Dealer Program Director
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NETWATCH NORTH AMERICA Program: Netwatch Partner Program Focus: Commercial; National Year Founded: 2018 Phone & Website: (866) 459-1414; netwatchusa.com Program Website: netwatchusa.com/become-a-partner/ Benefits: Online training; technical certification; in-person sales training; support with site design and end-user onboarding; marketing materials include presentations, brochures, email content; central station tours; incident video creation; joint sales calls. Participation Process: Apply online to speak with a rep; install demo site in first 30 days; agree to six-month performance review with RSM and/or PSO. Comment: “For security dealers and integrators, Netwatch Proactive Video Monitoring delivers an entirely new source of RMR — with no capital investment. This dependable and stable flow of revenue is a fundamental building block to help you grow your business and become more profitable.” — Rochelle Thompson, CMO
THE MONITORING ASSOCIATION Program: Five Diamond; Five Diamond Dealer Program; Installation Quality (IQ) Program Focus: Residential & Commercial Dealers and Central Stations; National Year Founded: 2003 (Five Diamond); 2019 (Five Diamond Dealer); 1998 (IQ) Phone & Website: (703) 660-4914; tma.us Program Website: tma.us/programs/fivediamond/ ; tma.us/%20programs/fivediamond/#dealer ; tma.us/programs/iq/ Benefits: (Five Diamond) Competitive differentiation; best operations, technology and false dispatch practices; consumer recognized as excellence standard; discounted online operator training; online marketing toolkit; TMA website and Dispatch listing; logo usage license. (IQ) Recognized as industry’s quality control initiative; improved business efficiencies, employee capabilities and customer satisfaction; competitive differentiation; reducing false alarm rates; qualify to participate in FirstNet program. Participation Process: (Five Diamond) TMA member in good standing; NTRL central station; operators certified by TMA’s online operator training, recertified every three years; application fee. (Five Diamond Dealer) Accounts monitored by a Five Diamond center in good standing; company endorsed by Five Diamond center; TMA membership; application fee. (IQ) Apply with documentation and fee, investigation follows; abide IQ guidelines, including naming a compliance officer; demonstrate low dispatch rate for 12 months. Comment: “By joining the Five Diamond program, you can be among the best and most innovative companies in the industry. Your company will provide the high level of service and detection that today’s customers demand. You will demonstrate you are a monitoring company or dealer that is staffed by trained, knowledgeable professionals and boasts equipment and procedures that meet the highest standards.” — Celia Besore, TMA Executive Director
VIVINT Program Website: vivint.com/prochannel
VECTOR SECURITY Program: Vector Security Authorized Dealer Program Focus: Residential; Ala., Conn., Fla., Ga., Ken., La., Mass., Miss., N.H., N.Y., N.C., Okla., Penn., S. C., Tenn., Texas, Va. Year Founded: 1998 Phone & Website: (877) 300-4216; vectorsecurity.com Program Website: vectorsecurity.com/about/dealer-information Benefits: Marketing support; latest technology solutions; funding; high profile branding affiliation; rewards, with performance incentives in Certified, Select and Elite tiers. Participation Process: Apply online via URL above or email jfmadden@vectorsecurity.com. Comment: “Security companies looking to join a dealer program should consider Vector Security because we offer: brand recognition and strength in the marketplace; a financially stable 50-year history; thought leadership in technology, offering the latest in security and automation; in-house monitoring centers; and one of the most lucrative and fastest funding dealer programs.” — John Madden, V.P., Authorized Dealer Program
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ACCESS NETWORKS Program: Access Networks Authorized Dealer Programs Focus: Residential & Commercial Year Founded: 2003 Phone & Website: (661) 383-9100; accessnetworks.com Program Website: my.accessnetworks.com Benefits: High-performing, enterprise-grade solutions; managed services; certified Access Networks Wireless solutions include four years’ support; custom systems include four years’ support and one year of proactive Live Monitoring with RMR opportunity. Participation Process: Apply and complete training & certification. Comment: “Our goal to bring the highest quality network solutions to the finest environments in the world is just beginning to evolve. We have products, services, and solutions in our development pipeline to change the competitive landscape and provide more opportunities for our committed dealer partners. We will continue to listen to our partners’ feedback to do better, get better and be better.” — Bryce Nordstrand, V.P./G.M. Managed Services
ALULA Program: Alula Pro Partner Program Focus: Residential & SMB Year Founded: 2019 Phone & Website: (888) 88-ALULA; alula.com Program Website: alulapro.com Benefits (depending on participation level): Training & networking; marketing tools including literature and logo use; rebates; referrals; preferred pricing; product samples. Participation Process: Apply online via above URL. Comment: “Become an Alula Pro member and stay informed, up to date and ahead of your competition. Members have access to rewards and special offers that can bolster their bottom line. Pro dealers can leverage the marketing tools and support we provide to grow their business more economically. No matter their size, we want to help them be successful.” — Warren Hill, V.P. Marketing
AVIGILON Program: Avigilon Plus Focus: Commercial & Government Year Founded: 2018 Phone & Website: (800) 605-6734; avigilon.com Program Website: avigilon.com/partners/plus Benefits: MSRP discount; percentage back rewards; demo equipment; partner portal, eCommerce and support community access; sales & marketing materials; prioritized 24/7 tech support; free advance product replacement; free certification training; onsite training. Participation Process: Apply online using Become a Partner link. Comment: “What really sets our solution apart are video analytics powered by AI and being part of the world’s only connected ecosystem of video, voice and data. With an integrated system by Motorola Solutions, our customers benefit from improved workflows so they can detect, verify, communicate and respond faster to help provide better outcomes. This ecosystem allows you to leverage the strength of our full portfolio.” — Elyssa Macfarlane, Senior Communications Manager
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AXIS COMMUNICATION Program: Axis Channel Partner Program Focus: Commercial Year Founded: 2003 Phone & Website: (800) 444-2947; axis.com Program Website: axis.com/partner/channel-partner-program Benefits: Award-winning tech support; Axis Communications Academy’s in-person and eLearning training; Axis Certified Professional certification; co-branded brochures, ads and other marketing materials; price discounts. Participation Process: Apply via above URL; must buy from authorized Axis distributor and offer onsite installation and first line support. Comment: “Brand, reputation and trust are of utmost importance. Axis takes these factors seriously when it comes to our partner program. Accordingly, we always sell through our dedicated channel partners — distributors, dealers, resellers and systems integrators — and never sells direct to end customers.” — Ted Wilkinson, National Sales Director
CLARE CONTROLS Program: ClareOne Authorized Dealer Focus: Residential & SMB Year Founded: 2018 Phone & Website: (941) 315-2273; snapav.com/clare Program Website: clarecontrols.com/dealer-dashboard Benefits: Exclusive access to Clare products, training, promotions, support, documentation and unique dealer tools; integrated back-end platform to manage projects and handle everything from provisioning to troubleshooting. Participation Process: Apply and complete Clare certification course via Snap One. Comment: “The ClareOne program fills a wide gap between today’s commonly available security systems and luxury-level home automation solutions. The Clare platform combines features found in home automation systems, including a broad integration portfolio, without the complexity and cost of luxury systems. Security dealers can now differentiate their offerings from low-cost DIY solutions and service offers from competitors.” — Clint Choate, Sr. Director, Security Market, Snap One
CONNECTED TECHNOLOGIES Program: Connect ONE Dealer Program Focus: Commercial/Multifamily Year Founded: 2008 Phone & Website: (866) 976-3520; simplifywithconnectone.com Program Website: simplifywithconnectone.com/connectone/dealer_benefits Benefits: Add and earn revenue from RMR-managed services leveraging the most popular and well-known controls in the industry. Participation Process: Apply online, with flexible program parameters and renewal options. Comment: “Connect ONE gives dealers access to a single, Cloud-hosted security management interface for all customer integrations, including intrusion, access control, video, environmental monitoring and energy management. As former dealers, we listen to our customers and often make adjustments to the platform to fit their specific needs.” — Mike Simon, Managing Partner
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CONTROL 4 Program: Control4 Authorized Dealer Program Focus: Residential & Commercial Year Founded: 2005 Phone & Website: (801) 523-3100; control4.com Program Website: control4.com/for/dealers Benefits: Exclusive smart home technology solutions; hands-on and online training with networking certification; dedicated sales & tech support; support for showroom design, lead gen and direct marketing; online tools to order, view account dashboard, receive/accept leads; consumer-facing collateral. Participation Process: Acceptance reviewed for geographical conflict, competency and interview; completion of Automation Programmer training program; minimum spend requirements; documentation/photos of prior work; ability to have active demo system. Comment: “Our partners can offer smart solutions that deliver peace of mind, comfort, convenience and a whole lot of wow. From smart locks, cameras and video door stations, intelligent lighting, and thermostats to universal remotes, stunning home theater setups, and audio offerings, Control4 easily scales from simple, single-room solutions to extensive and complete automated systems.” — David Phillips, Director of Product Marketing, Snap One
DAHUA TECHNOLOGY USA Program: All-Star Dahua Partner Program Focus: Commercial Year Founded: 2016 Phone: (949) 679-7777; us.dahuasecurity.com Program Website: usallstar.dahuasecurity.com/home Benefits: Extended warranties, online certification/training material, dedicated tech support line and multiple demo programs. Participation Process: Apply online. Comment: “Dahua supplies multiple partner levels, based on the experience of the dealer, supplying the necessary resources to make our partners successful. Our partnership includes everything from basic surveillance education classes to webinars on how to expand our partner’s expertise by supplying them with the means of a complete solution for the end user.” — Tim Shen, Director of Marketing
EAGLE EYE NETWORKS Program: Eagle Eye Networks Reseller Partner Program Focus: Commercial Year Founded: 2012 Phone & Website: (512) 473-0500; een.com Program Website: een.com/reseller/reseller-program-overview Benefits: Training & certification; prelaunch product insights; Reseller Summit; qualified leads; project estimation assistance; marketing tools — brochures, social media, datasheets, videos; co-op marketing; priority support. Participation Process: Apply online via above URL; reseller buys Eagle Eye Networks demo bridge, executes P.O. to officially enter partner ecosystem. Comment: “Through Eagle Eye Networks’ program, resellers can rapidly grow RMR and strengthen their business. Eagle Eye is the fastest growing video surveillance provider the past three years [Deloitte Technology Fast 500], and this translates into growth for our partners. We are committed to providing the best Cloud video surveillance products, revenue-generating opportunities and service to our partners.” — Dean Drako, Founder and CEO
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EYEFORCE Focus: Commercial Year Founded: 2010 Phone & Website: (888) 393-3672; eyeforce.com Benefits: IT/networking support; technology R&D (analytics, cameras, audio, etc.); system layout and design; professional remote guarding; lead generation. Participation Process: Fill out dealer agreement. Comment: “Eyeforce solely focuses on our dealers’ success. In remote video guarding, you are only as good as the accounts you can successfully get online and set up properly. We take care of that every step of the way for our dealers, so that they can stay focused on what they are good at. Once that is complete, we offer a best-in-class video monitoring service that is 100% U.S.-based.” — Daniel Forrest, President
GENETEC Program: Genetec Channel Partner Program Focus: Commercial Year Founded: 2010 Phone & Website: (514) 332-4000; genetec.com Program Website: portal.genetec.com/login Benefits: Access to territory protection, discounts, co-op credits, and more. Participation Process: Apply online. Comment: “Genetec is continuously improving our solutions to make them more cybersecure and better meet the needs of the market. We reinvest annually into R&D and give you unparalleled access to this team through the Genetec partner program. As a partner, we stand with you and back you up, and will quickly help you and your customers solve problems and maximize their investment.” — Rebecca Adler Greenwell, Sr. Manager, Channel Enablement, N.A.
HANWHA TECHWIN AMERICA Program: STEP Partner Program Focus: Commercial Year Founded: 2007 Phone & Website: (877) 213-1222; hanwhasecurity.com Program Website: hanwhapartner.com Benefits: Project registration, dedicated field engineering support, five-year warranty, advanced replacement, dedicated toll-free number, training & certification, design tools. Participation Process: Apply via online portal. Comment: “The right partnerships are critical for successfully delivering the right solutions. Hanwha is committed to the channel, continually expanding our network of systems integrators, VARs and installers. The most important role we can play is supporting channel partners in every way, providing them with the information and tools they need to help customers make the most informed security and surveillance purchasing decisions.” — Miguel Lazatin, Sr. Director of Marketing
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HIKVISION USA Program: Hikvision Dealer Partner Program Focus: Residential & Commercial Year Founded: 2015 Phone & Website: (909) 895-0400; us.hikvision.com/en Program Website: us.hikvision.com/en/user/login Benefits: Discounts with Hikvision distributor partners and demo equipment; specialized product/solution training and certification; support includes dedicated hotline. Participation Process: Apply online; offered in four tiers (Silver, Gold, Platinum, Diamond). Comment: “Hikvision greatly values its dealer partners and makes a concerted effort to ensure they are supported throughout presales, sales and installation. Through our extensive network of distributor partners, we provide onsite training and consulting to help dealers understand product innovations and select the best combination of products, software and accessories.” — John Xiao, V.P. Marketing
HONEYWELL Program: Honeywell Integrated Security (HIS) Program Focus: Commercial Year Founded: 1999 Phone & Website: (800) 323-4576; buildings.honeywell.com/us/en Program Website: buildings.honeywell.com/us/en/brands/our-brands/security/partnerships/honeywell-integrated-security-program Benefits: Products, marketing materials, inside and outside sales teams, roadshows and HIS events are built to increase short- and long-term growth. Participation Process: Must combine technical expertise and enterprise project management; partners must have two Honeywell Certified Technicians at each location they sell and service Honeywell Pro-Watch; must sell at least three Pro-Watch systems per year. Comment: “Only partners with qualified technical capabilities, business growth plans and a mutually beneficial relationship gain access to our ProWatch portfolio. Our program leverages the power of loyal, experienced partners with a unified growth goal yielding longstanding end-user relationships and vertical growth and expansion that has positively influenced our industry and the markets we serve.” — Rick Koscinski, G.M., N.A. Commercial Security
IDENTIV Program: Identiv Channel Alliance Network Partners Focus: Commercial & Industrial Year Founded: 2019 Phone & Website: (888) 809-8880; identiv.com Program Website: identiv.com/partners Benefits: MSRP discounts; tech support; Authorized Dealer certificate; co-branded marketing materials; online portal access; Identiv Academy access & training discounts. Participation Process: Apply online at above URL. Comment: “Identiv’s program meets the needs of every dealer: we give our partners leads and we drive business via hard-specified projects on which they can bid. We offer our most loyal dealers our largest possible product discounts. Only dealers who meet their commitments to us can join; it’s not simply open to anyone. Our partners have a real voice, with the chance to offer feedback on our policies as well as product development.” — Mike Taylor, V.P. Global Sales
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IDTER Program: iDter Partnership Program Focus: Commercial Year Founded: 2021 Phone & Website: (214)729-0908; idter.com Benefits: Affordable, automated, easy-to-install security solution offering ability to generate RMR. Participation Process: Renewable one-year contract with wholesale pricing, no minimum purchases. Comment: “With iDter, it’s easy to provide the highest levels of detection while earning RMR protecting outdoor and other valuable assets. Easy to install, iDter offers proven, documented historical results on the solution’s performance and receive regular results to provide to their clients, adding substantial value and facilitating a stickier, long-term relationship.” — Tom Thomasson, Director of Sales
KINGS III EMERGENCY COMMUNICATIONS Program: Kings III Dealer Program Focus: Commercial Year Founded: 2019 Phone & Website: (800) 393-5858; kingsiii.com Program Website: kingsiii.com/dealer-program/ Benefits: Cellular solutions for emergency elevator phone monitoring capture dial tone and monitoring RMR without hassling with elevator companies or telecom providers. Participation Process: Apply online; dealers must activate cellular equipment through Kings III and be able to manage installation of the equipment; no unit quantity requirements. Comment: “Our industry-leading technology is designed specifically to meet the code requirements for elevator communications. When you work with Kings III, you aren’t just getting the technology solution that allows you tap into elevator phone RMR with ease, you are getting emergency communication experts as partners that are happy to provide technical or sales support along the way.” — Tom Worthington, Director of Dealer Sales
PANASONIC i-PRO SENSING SOLUTIONS CORP. OF AMERICA Program: i-PRO Premium Partner Program Focus: Commercial Year Founded: 2019 Phone & Website: (800) 513-5417; i-pro.com/us/en/surveillance Program Website: partnerportal.i-pro.com Benefits: Eligible for price discounts; up to five-year warranty; prioritized tech support; eligible for co-marketing funds; access to partner portal. Participation Process: Apply online; iPRO technical training required; must offer installation support. Comment: “i-PRO’s Premium Partner Program gives reseller partners a tremendous amount of sales and technical support, versatility, scalability, and provides them with different levels of entry points to best accommodate their current capacities. This opens the program to professional security resellers of all sizes, enabling them to further expand their revenue and growth opportunities with existing and new end users.” — Nick Toth, Director of Sales-East, Security
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PELCO Program: Pelco Advantage Program Focus: Commercial & Government Year Founded: 2011 Phone & Website: (800) 289-9100; pelco.com Program Website: pelco.com/partners/system-integrator-partners Benefits: MSRP discount; percentage back rewards; demo equipment; priority allocation of eleads; sales & marketing materials; 24/7 basic tech support; advanced incident support; outside sales support; free certification and onsite training. Participation Process: Apply online via above link. Comment: “Pelco Advantage offers a wide range of cameras designed for all types of customers, and robust resources including an industry-leading warranty. With 60+ years of legacy from a U.S.-based company, Pelco is a go-to choice for NDAA 2019, Section 889-compliant solutions. Pelco cameras provide enterprise-level functionality that’s well recognized across the world.” — John Yazigi, Director, Channel Operations
RESIDEO Program: Resideo Premier Security Dealer Program Focus: Residential & Commercial Year Founded: 1989 Phone & Website: (800) 645-7492; resideo.com/us/en/pro/products/security Program Website: www.resideo.com/us/en/pro/protential-pro-benefits Benefits: Logo usage; program presence on website; regional development symposiums & CONNECT annual meeting; networking; lead gen; rebates; education/training. Participation Process: Apply using number above, Option 3; overall growth requirement; connected devices attach rate. Comment: “I’m so proud of Resideo’s award-winning dealer program. I’ve been part of this loyalty program for 32+ years. Our goal is to make our dealers as successful as possible. From fostering networking and sharing best practices to offering resources they can implement to helping them excel in their markets, our dealers confirm we continue to provide the tools and services they need to succeed.” — Quentin Gunther, Premier Security Dealer Program Leader
SALIENT SYSTEMS Program: Salient Channel Partner Program Focus: Commercial Year Founded: 2021 Phone & Website: (512) 617-4800; salientsys.com Program Website: salientsys.com/channel-partner-program Benefits (depending on participation level): Tiered pricing; marketing incentives; tech training; special events; and tech product support. Participation Process: Apply at salientsys.com/become-a-channel-partner. Comment: “Let us help you find new opportunities to connect with your customer, establish partnerships, and grow your business worldwide. As your business with Salient grows, so does your partnership level in the program. The higher the level, the greater the rewards for you and your business.” — Sara Roberts, Director of Marketing
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SNAP ONE Program: Partner Rewards Focus: Security, Pro & Home A/V, IT Datacom Year Founded: 2010 Phone & Website: (866) 424-4489; snapav.com/security Program Website: snapav.com/shop/en/snapav/partner-rewards-program Benefits: Eligible for free shipping; earn discounts up to 10%; quarterly rebates up to 8%; weekend/premium tech support; expedited replacements; employee product credits; training; product feedback calls. Participation Process: Sign up at snapav.com/shop/en/snapav/sign-up; new participants enrolled for 90 days with opportunities to remain in program at lowered threshold. Current members earn Partner Rewards at 30,000 points. Comment: “In this program, all products purchased from Snap One count toward earning better rewards, be that on products manufactured or distributed from Snap One’s websites or our local stores. That isn’t all, we firmly believe in championing our partners and offer benefits such as exclusive trainings and events, employee product credits, and opportunities to engage and provide feedback on our products.” — Janyl Yousefpour, V.P. of Marketing
VICON INDUSTRIES Program: Partner Rewards Focus: Vicon Platinum Partner Program Year Founded: 2015 Phone & Website: (631) 952-2288; vicon-security.com Program Website: vicon-security.com/partners/channel-partner-program Benefits (depending on participation level): Product discounts; demo equipment discounts; lead gen; marketing collateral; tech & system design support; advance replacement service. Participation Process: Apply via above URL. Comment: “Vicon’s Platinum Partner program is unlike others who will sell to any organization. Vicon is a direct-to-dealer program, with products and solutions not promoted through distribution. This program provides motivation for dealers and integrators to develop relationships and demand with end users, with the confidence they will not be undercut by nonauthorized entities.” — Bret McGowan, Sr. V.P. Sales & Marketing
