What Kind of Marketer Are You?
You don't have time...you can’t even stop to measure what IS working. Gulp.
You measure, yes, definitely. Usually monthly, and your analytics only take into account last touch attribution...but you DO have some idea of what is working.
Your marketing is powered by first party data, and you rely on automation and a complex multi-touch attribution model, to provide data insights on which campaigns are (and are not) working.
How do you, and your team, measure your digital marketing success?
Last touch: it only matters what takes a prospect across the finish line!
We la-la-love DATA and multi-touch attribution (because each interaction with a prospect influences their final decision, so make every interaction count!)
Choose the answer that reflects your understanding of marketing attribution models (and why they matter).
I Forgot That You Existed
Out of the Woods
Look What You Made Me Do
Choose the T Swift anthem title that best describes your marketing attribution?
...Can someone teach me how to doggy paddle?
I prefer to test the water first, and then slowly walk in.
Cannon ball in the deep end, LETS GO!
MTA, last touch, first touch...Do you ever feel like marketers speak in
? If attribution were a (data) pool party, where is your comfort level? This will help us understand where to begin breaking down the marketing attribution jargon.
We need to let you in on a secret, we were all beginners at one point. Perhaps that point is today, a month, a year, or a decade ago. Part of being a life-long learner means embracing, you guessed it, learning. Watch the video below to learn more about attribution and why it matters to marketers.
Room for Improvement
Let’s Do This!
So you know a little bit about marketing attribution, and want to learn more? We've got you. Watch the video below to learn more about attribution and why it matters to marketers.
As you probably already know, data is incredibly valuable in unlocking insights into how your marketing is landing in the “real world.” Sometimes important terms like data, data science, and machine learning get thrown around, and watered down. Let’s cut through the buzzwords. We believe data helps ground your marketing tactics in truth, and back them with “prove it” style analytics. Watch the webinar at the link below to look under the hood at how data becomes even more valuable to marketing when it meets technology and automation.
Watch the Webinar
If you're comparing your marketing strategy to
How do I know my marketing IS performing? Which digital marketing channels are actually the most effective for our market size? How do I know they’re effective? Am I actually optimizing our advertising spend — or am I just adding spend?!
These are the questions that keep them up at night, the questions that they need to answer for their CEOs (and for themselves).
There. is. a. better. way.
Get the freedom to market the right way with G5, backed by a team and tools who make it easy. Download the G5 MarTech Series Data + CDP report to learn how you can ground your marketing with “prove it” style analytics.
Location, Location, Location