Radiant's high-performing single CTA pathway marries beautiful design with images of seniors in action to convey happy, active, and healthy living. Overall, the redesign combines Radiant’s family-focused tone and voice with their visual storytelling.
Radiant's previous website wasn't integrated with their CRM. Good news, their new one is. This gives their team better insights into a visitor's website interactions, thus allowing them to create more personalized follow-up.
Along with the rest of the website, the logos were updated to a more modern design aesthetic to include simple forms, and clean lines.
The images on the redesigned Radiant Senior Living websites have a unified look, feel, and color palette. The images of seniors and their families convey happy, active, and healthy living. Plus, they ground the overall emotion and personality of the website.
The brand discovery process ensures brand elements feel authentic to customers. Thorough research ensures G5 uncovers the key ways to position your brand and messaging.
Radiant's new website integration with Enquire CRM, a senior living specific CRM and a G5 technology partner, pushes lead information from website inquiries or form fills directly to the CRM.
Radiant Senior Living was no stranger to blogging, and with the guidance of our brand strategists, we trans-itioned their blog from a buried subdomain to a seamless interface with their redesigned website.
A single call-to-action (CTA) pathway rewards searchers with the content they are seeking. Radiant directs traffic with a clear, “Explore Our Floor Plans” message.
Single CTA Pathway
G5 redesigned Radiant's website for a truly mobile-first experience including delivering hero visuals as static images instead of videos. Creating a top-notch browsing experience on any size device.
Single CTA Pathway
Four Performance-Centric Design Deliverables
The redesigned websites give the Radiant Senior Living portfolio an online brand presence that resonates with today’s seniors and their families. Incorporating the latest user experience best practices, the refreshed websites provide seniors and their families a clear conversion path.
Focus the redesign on user experience, and proven performance-centric design methodology. Unlock key marketing insights for sales and marketing teams, through an integration with G5 partner, Enquire CRM (customer relationship management), to seamlessly transfer leads to their CRM.
Refresh branding materials and redesign outdated websites to take marketing efforts for a senior living portfolio of 18 communities to the next level.
“In the end, the whole Radiant team was really thrilled with the process and the results of the website design. We are excited to see how these websites serve us over the next few years as the user experience is much improved and the whole look is more in line with our brand.”
— Jenni Bost, Director of Brand Development, Radiant Senior Living, Inc.
Intuitive, performance-driven user experiences are central to the G5 approach to brand development.
Watch the video below to learn more from the Radiant team.
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At G5, we believe marketing is more important than ever. As a result of the pandemic, seniors and their loved ones' expectations have changed, and your marketing tactics need to as well. They expect intuitive online experiences. G5 can help. Schedule a demo to learn how G5 can deliver more qualified leads to your sales and marketing team.
Radiant Senior Living provides a family of services to meet the housing and health care needs of seniors at every stage of life. They offer exceptional wellness programs, social activities, and health care in a family atmosphere to create a community you will enjoy calling home. Their team of dedicated and compassionate staff is there when you need them.
About Radiant Senior Living
Watch the video below to see the Radiant website for yourself.