A Website Redesign Doesn’t Have to Be a Heavy Lift
The website redesign showcased San Diego Self Storage’s community impact and brand story, and put their online leasing center stage, creating an intuitive, conversion-focused, online experience.
Partnering with G5 streamlined the website redesign process for a portfolio of 18 properties plus their corporate website.
Redesigning a website, complete with online leasing and integrations, is a daunting task that sometimes feels better to push off, than to tackle head on.
— Terry Aston
San Diego Self Storage
A website redesign is like going to the dentist, you know you need to, but where's the fun in that? After working with G5 for decades, I can honestly say that G5 has transformed the website design process to be efficient, fun, and deliver a website that outperforms. Our new website shares the SDSS story, while providing an intuitive experience for our customers to lease units!
Marketing That Outperforms
At G5, we believe marketing is more important than ever. As a result of the pandemic, your renters' expectations have changed, and your marketing tactics need to as well. Self storage renters expect intuitive online experiences. G5 can help. Schedule a demo to learn how G5 can deliver more qualified leads to your sales and marketing team.
Positioned throughout San Diego and Riverside Counties, San Diego Self Storage is a network of clean, affordable, and well-managed self storage locations. San Diego Self Storage makes moves as simple as possible. From complimentary trucks and expert support, San Diego Self Storage goes above and beyond to exceed expectations. Backed by years of award-winning service, it’s clear why San Diego Self Storage has been the leader in Southern California storage since 1972.
About San Diego Self Storage
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Don't Get Complacent
Even with high occupancy and strong organic traffic, San Diego Self Storage saw the importance in redesigning websites to align with present-day best practices. Not only do their new sites meet WCAG accessibility standards, they also align their SEO strategy with Google’s announced algorithm changes to keep them in top spots for search engine results page rankings.
Every marketer knows that a website redesign is not a small project — plus, adding online leasing, which is integral to business operations, needs cross-company buy-in. It’s easy to push this project to the backburner.
Working with a best-in-class website provider like G5 transforms a redesign from a heavy lift, to a seamless process. G5 project managers and the customer care team leverage top-notch tools to empower clients to provide online feedback on their website redesign at every step of the process. The result? A website that not only makes their online presence as welcoming as their in-person offices, but is conversion-focused, too.
More than one third of storage renters visit their storage unit once a week, or more. We know they want a location that’s easy and convenient, which is why we repurposed the neighborhood map feature to visually reference and showcase all of San Diego Self Storage’s properties in a single place. The redesign empowers renters with quick links to the property websites from their homepage, so that they can find the most convenient storage location.
Since 2015, San Diego Self Storage has won San Diego’s Best Union-Tribune Readers Poll year after year. In addition to exceptional customer service, they back their community values talk with action. They’re deeply rooted in giving back to local charitable organizations, whether that is supporting the San Diego Blood Bank, donating to Toys for Tots and the San Diego Food Bank, and more. Their website redesign shares this community-driven ethos, and allows San Diego Self Storage to showcase this impactful brand value.
Right Around the Corner
Redesign With Ease