Comparing Q3 2019 to Q3 2020, TriBridge Residential increased digital advertising conversions by 459%, decreased their cost-per-conversion from $90 to $29, and decreased cost-per-click by 33%.
Call Scoring leverages advanced marketing technology to optimize marketing efforts and drive more qualified, decision-ready leads.
Increase occupancy and generate more qualified calls, by prioritizing marketing spend towards move-in ready renters.
Decreased cost-per-conversion by
Every time a researching renter digitally engages with a property in their apartment search, a data point is created. But all too often, marketing teams aren’t able to fully leverage and scale that data to increase the effectiveness of their efforts. Call Scoring
was developed to harness the power of digital advertising to attract more ready-to-rent callers.
A Data Point
Many phone calls that come into a property are not decision-ready renters. But, with Call Scoring, sales and marketing teams can gain a deeper understanding of why people are calling their properties. Call Scoring uses advanced technology to identify which phone calls came from qualified, decision-ready renters, so that marketers can learn more about their prospects’ research journeys.
Gain a Deeper Understanding
The power of this technology is that it uses this intent-based data to drive decisions about how and where to spend digital advertising dollars. It automatically reallocates budget to focus on campaigns that result in more qualified phone calls, resulting in better return on your advertising investment.
Under the hood, Call Scoring uses an advanced probabilistic multi-touch attribution model to predict which advertising campaigns will attract more decision-ready renters to your property. This is a big-word-heavy way of saying, Call Scoring delivers the right message, at the right time, to the right renters, and helps them in their apartment shopping journey. By understanding which marketing channels deliver more qualified calls, the TriBridge team can prioritize their marketing efforts accordingly.
TriBridge Residential is a full-service multifamily investment, development, and management company based in Atlanta, GA. Led by a team of five partners who are industry veterans and have worked together through multiple cycles, TriBridge has approximately $1 billion and 6,000 units in assets under management as of December 31, 2020. With 50 corporate professionals and over 150 on-site staff, the firm focuses on markets in the Southeast and provides a vertically integrated platform with a 25+ year track record through its subsidiaries and affiliates.
About TriBridge Residential
Marketing That Outperforms
We believe your marketing is only as good as the data that backs it up. Contact us to learn more about the G5+LL approach to marketing.
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Comparing Q3 2019 with Q3 2020 TriBridge Residential increased digital advertising conversions (phone calls) by 459%.
Increase Marketing Agility
Marketing agility is vital when historical trends aren’t holding true. Automation, and data-backed marketing technology empower G5+LL Digital Strategy teams to both repeat what is working, and find ways to optimize clients' marketing spend to deliver the most qualified leads.
Call Scoring analyzes a deluge of data quickly, so marketing decisions can be made faster (every single day) and automatically.
By knowing which advertising channels drive phone calls from people with the highest "intent to rent," Call Scoring is able to redirect spend to the digital advertising networks (Google, Microsoft, and Facebook) and individual campaigns across search, display, remarketing, and social channels that have the highest likelihood of producing qualified calls.
This effortlessly places advertising dollars where they’re most likely to connect with researching renters, therefore spending your advertising budget smarter.
With Call Scoring
while still increasing total conversions.
“Call Scoring has helped our marketing and operations team by making sure we spend our money in the appropriate categories. In doing that, we significantly decreased our cost-per-conversion to the tune of 67%, while still increasing our total conversions. Thank you to the team for making this process seamless and successful!”
— Erica Levy, Director of Marketing,