views
62M
107M
581
2.7M
2.8M
Data Room
@cocktails
Average Monthly Reach Across TikTok + Instagram
Viral Videos
TikTok followers
Instagram followers
@Cocktails is the BIGGEST drinks brand on TikTok!
From #drinkspo and never before seen recipes, to viral trends and home entertaining hacks, we serve up delicious rounds of original content, all through the lens of loving cocktails.
@Cocktails is the biggest digital destination dedicated to drinks culture.
Social Media General Excellence: Food & Beverage
Webbys 2024
31M
views
50M
views
30M
views
Gallery Media Group relaunched the brand in 2022 with a creative strategy that married creator-style content with publisher-style franchises, leading to astronomical growth.
This approach also attracted brand partnerships with the likes of Patron, Baileys, Pernod Ricard, Captain Morgan, Deleon, Keurig and Diageo.
+115% growth
+92% growth
1M+ organic views