Best baby gear
Essentials That Deliver
Our winners span the following categories:
For our fifth year evaluating the best baby products on the market, we did our homework—and then some. We teamed up with caregivers across the country, spent hours testing products in real life (yes, there were blowouts), combed through hundreds of reviews and tapped our in-house parenting editors along with industry experts. The goal? To find the baby gear that’s worth your money and will actually make your life easier. Because you’ve got enough on your plate…and, um, probably your T-shirt.
How Our Winners Were Chosen
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Let’s be real: Even the most laid-back parents can feel totally overwhelmed by the sheer volume of baby gear out there. Whether you’re prepping for baby number one or juggling your fourth, chances are you don’t have hours to spare comparing swaddle softness and stroller traction. That’s where we come in. We’ve done the researching and the testing (So. Many. Diapers) to bring you the very best baby products—handpicked and parent-approved to make your life just a little bit easier.
awards
Happy
Doona Car Seat
and Stroller
Getting around with a baby isn’t always easy—but the Doona changes that. This cult-favorite infant car seat converts into a stroller at the push of a button, making it the ultimate travel hack. It’s compact, easy to use, meets all safety standards and even fits down airplane aisles (yes, really).
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babyark Smart Convertible Car Seat
The sleek car seat combines cutting-edge safety, smart tech and ergonomic design for ultimate peace of mind. Made with military-grade materials and equipped with 14 sensors, it ensures proper installation, monitors movement and will alert you if a child is left behind. The egg-shaped frame, magnetic straps and washable covers add comfort and convenience for everyday use.
BUY IT
UPPAbaby Vista® V3
Meet the new and improved UPPAbaby: It’s the same stroller you know and love—big under-seat basket, one-step fold and room for up to three kids—but with smart upgrades. Think a breathable all-weather seat, improved suspension and Greenguard Gold certification. We especially loved the parent-friendly perks like the magnetic harness buckle, drop-down sunshade and peekaboo windows.
buy it
Best Car Seat/Stroller Combo
Most Innovative Car Seat
Best Stroller
kid
the 2025
Best baby
gear
Best for Pregnancy
Best for Bedtime
Best for the Nursery
Best for Feeding
Best for Bathtime
best for baby — 2025
Random-but-Useful Registry Gifts
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The Nanit has long been a parent favorite, thanks to its crystal-clear video, intuitive app and versatile mounting options. We love that it lets you keep an eye on baby from anywhere, whether you're at work or finally getting out for date night. Even better? A new feature offers instant access to pediatric care using real-time data and video history (because getting your baby to reenact that 2 a.m. cough at the doctor’s office is basically impossible).
Best Baby Monitor
Nanit Pro Smart Baby Monitor & Wall Mount
BUY IT
Go hands-free while keeping baby close with this new carrier that offers ergonomic design, structured lumbar support and plush padding at the shoulders and waist for all-day comfort. The X-strap option evenly distributes your baby’s weight, while six storage pockets (!) hold all your essentials, from pacis to wet wipes. Soft fabric, a breathable mesh panel and a built-in sun hood keep your little one cool, comfy and nap-ready wherever you go.
Best Baby Carrier
Ergobaby Omni Deluxe Carrier
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Less is more with this sleek bag that’s compact, organized and lives up to its motto of “holds everything you need and nothing you don’t.” Beyond the included changing pad, we were amazed that we could also fit in diapers, cream, a pack of wipes, a change of clothing, a couple of pacifiers and a wallet, with room left over for a lip balm, phone and Airpods. Basically, it's the chicest little purse-slash-diaper bag hybrid you’ll ever carry.
Best Diaper Bag
Citymouse Black
Crossbody Bag
buy it
Our tester has used the Lotus crib for nearly six years, across three kids and four countries—it’s that durable. Yet despite its toughness, it’s incredibly lightweight, packs into a backpack and sets up in under a minute. Add in the Greenguard Gold certification, zippered side door for easy ins-and-outs, and wipe-clean fabric, and you’ve got the travel crib of every baby’s parent’s dreams.
Best Portable Crib
Guava Lotus Travel Crib
BUY IT
This popular, battery-free bouncer uses your baby’s own wiggles to create a soothing motion—no plugs, no noise, no fuss. Co-designed with pediatricians, it supports baby’s head, neck and spine for safety and comfort. Bonus: It folds flat, weighs next to nothing and even converts into a toddler seat, making it ideal for small spaces and growing tots.
Best Bouncer
BabyBjorn Bouncer Bliss
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Whether you’re headed to Grandma’s or jetting off on a beach vacation, you’ll want a safe spot to plop your baby down for a snack or playtime. Enter this genius on-the-go seat: lightweight, compact and packed in its own carry bag for easy travel. Designed for ages 6 months to 3 years, it works on the floor or straps to a chair, making it as versatile as it is convenient.
Best Portable Chair
Bright Starts Pop N Sit Portable Booster Seat
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This sound machine has been a tried-and-true favorite for decades—and for good reason. With two speed settings, it lets you adjust the volume and tone for just the right level of soothing white noise. It’s low-profile, easy to operate in the dark and does an impressive job of drowning out everything from garbage trucks to true crime thrillers.
Best Noise Machine
Yogasleep Dohm® Classic Sound Machine
BUY IT
The Hatch Rest is a night light, sound machine and sleep trainer all in one. Use the app to customize colors, play soothing sounds and set a “time to rise” cue (we like “green means go!”). Bonus: it’s toddler-lockable, easy to use and perfectly portable.
Best Night Light/Sound Machine Combo
Hatch Rest 2nd Gen Nightlight and Sound Machine
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Made from ultra-soft bamboo, these genius PJs come with a built-in blowout blocker to stop messes from creeping up baby’s back (hey, we’ve all been there). But even without the extra layer, they’re a cozy, breathable nighttime pick that can be worn footed with grippy slides or footless for warmer days. Smart, comfy and parent-approved.
Best Baby Pajamas
Blowout Blockerz Jams
buy iT
Sleep is everything—too bad your newborn didn’t get the memo. While blackout shades won’t guarantee eight hours (we wish), they do help, and these are especially clutch. They’re easy to set up with simple suction cups, block light like a dream and travel well—our tester has used the same set in multiple nurseries over many years and even tossed them in her suitcase. Because nothing says “vacation” like a 5 a.m. wakeup call… said no parent ever.
Best Portable Blinds
Amazon Basics Portable Blackout Curtain Shade
BUY IT
A favorite among parents and babies alike, this pacifier comes attached to an adorable plushie (choose from a giraffe, elephant, seal or monkey), making it easier for tiny hands to hold and for you to spot in the diaper bag than any other paci we tried. The stuffy is detachable for easy cleaning, the pacifier is BPA-free and the
whole package is a game changer when a fussy baby needs
soothing ASAP.
Best Pacifier
Philips Avent
Soothie Snuggle
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The Nestig crib checks all the boxes: safe, stylish and built to grow with your baby from day one. Handcrafted from sustainable materials, it transforms from a mini crib to a full crib to a toddler bed—and even has wheels for easy room-to-room rolling. Compact, beautifully designed and a breeze to assemble, it’s the only crib you’ll need through early childhood.
Tried-and-True Crib
Nestig The
Cloud Crib
buy iT
As the name suggests, the Sleepea swaddle is a breeze to use—no complicated wrapping or origami skills required. Made from 100 percent cotton with breathable mesh panels and a two-way zipper for easy diaper changes, it offers a snug, safe fit that supports healthy hip movement. Designed by baby sleep guru Dr. Harvey Karp, it might not guarantee a full night’s sleep but it definitely gets you closer.
Best Swaddle
Happiest Baby Sleepea
5-Second Swaddle
BUY IT
Sure, it’s a splurge—but this all-weather sleep sack is worth every penny. Lined with temperature-regulating merino wool, it keeps your little one cozy from 2 to 24 months, no matter the season. It’s buttery soft, comes in a range of chic colors and features a clever two-way zipper plus seat-belt slots for seamless transfers from stroller to crib and beyond.
Best Sleep Sack
Woolino Merino Wool and Organic Cotton Sleep Sack
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With its gorgeous illustrations and unexpected tale of friendship, this sweet twist on Aesop’s The Lion and The Mouse fable feels like an instant classic. The repetitive elements are good for speech development and the animals are seriously cute, but mostly it’s the kind of story you’ll actually look forward to reading night after night—and trust us, even after months, it still doesn’t get old.
Editor Favorite Baby Bedtime Book
‘A Mouse Called Julian’
Board Book
Rest Easy with These Parent Faves
Best for bedtime
buy iT
Nurture& has remained a tried-and-true pick among PureWow parents, earning rave reviews for its adjustable headrest, power recline, and smooth (quiet!) operation. Best of all, though, its fabric is stain-resistant and it’s genuinely comfortable, even during those 3 a.m. feedings.
Best Glider
Nurture&
The Glider Recliner
BUY IT
Perfect for nurseries and playrooms, Nestig’s wallpaper features hand-drawn designs that are equal parts whimsical and charming—think rolling meadows, bouncing bunnies and playful carnival scenes. Each batch is printed with Greenguard Gold certified ink on non-toxic paper, so it’s as safe as it is sweet for your baby’s space. (And technically, yes, you can install the paper yourself but the brand recommends getting a professional to help.)
Best Nursery Wallpaper
Nestig Wallpaper
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Whether they’re growing up or spitting up, babies go through clothes fast. These adorable wooden closet dividers make it easy to stay organized, so you’re not squinting at tags to find the right size. This set includes eight sturdy, gender-neutral dividers with sizes printed on both sides for easy visibility.
Best Closet Hack
Baby Closet Dividers for Clothes Organizer
buy it
Look, we get it—you never thought you’d be deep-diving into the world of poop receptacles, but here we are. And honestly? You’ll be glad you did. This one features a whisper-quiet butterfly lid (key for those middle-of-the-night changes), a sturdy build (much appreciated when juggling a squirmy baby), and most importantly, it locks in odors like nobody’s business (because, ew).
Best Diaper Pail
simplehuman Diaper Can
BUY IT
You couldn’t wait to rock your baby to sleep—until she wanted to be rocked nonstop, that is. Let this smart device take over with five parent-inspired motions (controlled via the app to match your own rocking style), five speeds and four soothing sounds. It also includes a toy mobile with interactive balls, an adjustable recline and best of all—no batteries needed. Rock on.
Best Baby Swing
4moms MamaRoo Multi-Motion Baby Swing
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Spit-up, blowouts, baby food, spilled milk…newborn life is messy and “washable” quickly becomes your favorite word. That’s why we love Lorena Canals rugs: they’re 100 percent machine washable (our tester says food and spit-up stains came out easily and the rug held up beautifully, wash after wash) and unlike most rugs in this category, they’re also incredibly plush and soft.
Best Washable Rug
Lorena Canals
Sweet Picks for Baby’s First Room
Best for nursery
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Breastfeeding is challenging enough—pumping shouldn’t be. Enter the Haakaa: a genius, one-piece silicone pump that suctions to your breast and collects milk while you nurse or pump the opposite breast. Meaning you can build up a freezer stash in no time and with minimal effort. Did we mention that it’s BPA-free, dishwasher safe and budget-friendly? Plus, it can help relieve clogged ducts (Google it!).
Breastfeeding Game-Changer
Haakaa Silicone
Manual Breast Pump
BUY IT
Starting solids is somehow both exciting and terrifying (what if they choke? How do you introduce allergens like peanuts? Can she eat pineapple?). Enter: the Solid Starts app, your stress-free guide to baby’s first bites. Created by pediatric pros, it offers everything from BLW how-tos to choking guidance and allergen tips. The First Foods database covers 400+ items with age-specific advice and the bundle offers easy meal ideas for the whole fam.
Best for Starting Solids
Solid Starts App
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Baby’s first teeth are so cute, but also—ouch. Soothe sore gums with this genius freezer tray and feeder combo. Just fill the tray with breast milk, purées or smoothies, freeze, then pop a cube into the silicone feeder to create a mini baby-safe popsicle that will cool and comfort. Plus, the feeder can also be used to let baby safely explore new flavors—think grapes or tomatoes—minus the choking risk.
Best for Teething Babies
Haakaa Fruit Food Feeder & Mini Freezer Nibble Tray
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This hospital-grade breast pump delivers powerful suction (up to 270 mmHg!) with customizable settings so you can tweak suction and cycle speed to your comfort. A quiet motor, built-in nightlight and LCD screen help make those middle-of-the-night sessions a little more bearable. No wonder it’s a fan fave among exclusive pumpers.
Best Electric Pump
Spectra S2
BUY IT
While a portable pump typically won’t match the output of an electric one, it wins big on flexibility—and the Willow Go is a top pick. It’s discreet enough to fit in your bra, offers adjustable suction and is totally hands-free with a rechargeable battery. The app makes tracking easy and cleanup is a breeze. Perfect for multitasking mamas who need to pump on the go.
Best Portable Pump
Willow Go Wearable
Breast Pump
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Looking for a high chair that grows with your child and isn’t a total eyesore? The Stokke Tripp Trapp is the gold standard. Ergonomic, sturdy and stylish, it brings baby right up to the table from the newborn phase and keeps going through toddlerhood, childhood and beyond. With an adjustable seat and footrest, it supports safe, comfortable eating, all while actually looking chic in your kitchen.
Best High Chair
Stokke Tripp Trapp Chair
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Life with a baby is messy, but this stain spray keeps the chaos in check. In our testing, it tackled spit-up, poop, milk stains, puréed peas and more without harsh chemicals (and fast, too). We love that it’s tough on stains but gentle enough for sensitive skin, thanks to its clean ingredients. Consider it your laundry day MVP.
Best for Dirty Clothes
Miss Mouth’s Messy Eater Stain Treater Spray
BUY IT
Parents love the babybrezza for the time it saves, but the truth is that it’s also a total sanity saver. This smart machine takes all the stress (and guesswork) out of formula feeding, automatically mixing, warming and dispensing the perfect bottle with just one push of a button. It’s that type of accuracy and consistency that’s key when you’re attempting to function on just a few hours of sleep.
Best Time Saver
babybrezza Formula Pro Advanced Formula Dispenser
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Between the naps and diaper changes, eating is kind of your baby’s main thing—so you’ll want storage that can keep up. These easy-to-clean glass containers with food-grade silicone lids are perfect for snacks, purées and solids. Extra cool feature: the vented lids make microwave reheating a breeze (no splatters and no overheated bites), so mealtime is one less thing to stress about.
Best Food and Snack Containers
Comotomo Snack Containers
Mealtime Must-Haves
Best for Feeding
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Rub-a-dub-dub, meet the best baby tub. This 4-in-1 baby bath grows with your little one, from a soft mesh sling for newborns to a seat for unsteady sitters, and finally a roomy toddler tub. It even comes with two multi-purpose toys (the whale scoop doubles as a rinse cup) and a built-in hook for quick drying and easy storage. Safe, smart and seriously handy.
Best Baby Bath Tub
Fisher-Price 4-in-1 Sling ‘n Seat Tub
BUY IT
File this one under “registry must-have.” Sure, it’s pricier than your average towel, but it’s also softer and quicker-drying than most other options, in addition to being perfectly sized to swaddle a wet, wiggly baby. Our tester swears it dries in record time and loves the cozy feel—not to mention the adorable designs that make post-bath snuggles even cuter.
Best Baby Bath Towel
MORI Baby Hooded Bath Towel
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This bathtime set has everything you need for those first sudsy months—and then some (our tester is still using hers well past month seven). The all-star product? The all-over ointment, which works wonders on rashes and dry spots. And if your baby has cradle cap (spoiler: most do), the Bye-Bye Cradle Cap Gel gently clears up those flaky patches in no time.
Best Baby Bath Products
Tubby Todd Newborn
Gift Set
Soak, Scrub, Repeat
Best for bathtime
buy it
Even if you were a side sleeper before, come second trimester, you’re going to want backup. This U-shaped pregnancy pillow is a mom-to-be fave for a reason: The polyfill blend strikes the perfect balance between firm and soft, and the shape is flexible enough to suit your sleep style. It’s generously sized for full-body support, super comfy and surprisingly affordable compared to similar options.
Best Pregnancy Pillow
Momcozy Pregnancy Pillow
BUY IT
Breasts often fluctuate in size during pregnancy and postpartum, which is why a stretchy, supportive bra is essential. The Embrace Nursing Bra nails the assignment: It’s ultra-comfy (no tags!), features an adjustable back with four settings and discreet nursing clips for easy access, plus a soft scalloped trim.
Best Bra
Embrace Luxe Nursing Bra
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Gone are the days of frumpy mumus, thankfully. But maternity wear can still be a challenge. Enter Storq: your one-stop shop for chic, comfy styles that actually fit and flatter your changing body. From breezy dresses to polished jumpsuits and soft tees to versatile sweaters, Storq delivers elevated maternity essentials in inclusive sizes and at prices that won’t make you gasp.
Best Maternity Brand
Storq
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Swollen, achy feet are par for the pregnancy course—which is why the Kuru Flex sneaker is such a game-changer. Designed to cushion and support your heels, they offer just the right amount of structure without sacrificing comfort. While not explicitly designed for pregnancy, one expecting tester raved about wearing them daily for dog walks, even with her bowling ball belly in tow. Consider these your go-to kicks for the long haul.
Best Shoes for Pregnancy
Kuru FLEX Via
BUY IT
Sleeping while pregnant is tough enough as it is—your pajamas shouldn’t add to your troubles. Lakeland’s sets are soft, breathable and designed with pregnancy and postpartum in mind, including room for a growing bump and an elastic waistband, plus a hidden snap placket for nursing or pumping. We especially love that they come in a range of cute, feel-good prints that’ll have you looking forward to bedtime (even if it’s interrupted).
Best Pregnancy Pajamas
Lake Maternity PJs
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Pregnancy is beautiful—but also kind of weird (hello, itchy belly). This all-natural belly duo soothes and hydrates with a blend of oils and butters that are highly effective, smell amazing (subtle and not overpowering) and leave your bump feeling soft, not greasy.
Best for Itchy Bumps
Earth Mama Belly Butter and Belly Oil
Bump-Friendly Picks You’ll Love
Best for Pregnancy
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This viral digital calendar and planner is a game-changer for busy families (so, you know, all families). It seamlessly syncs every calendar in your life into one sleek, easy-to-use hub so you can keep track of feedings, appointments, to-dos and that all-important diaper restock (because mom brain is real). We also love that it doubles as a digital photo frame so you can enjoy sweet snaps of baby while staying on top of the chaos.
Best for Staying Organized
Skylight Digital Calendar
BUY IT
No one warns you about how many outfit changes a baby can require in a single day. That’s where this genius same-day laundry and dry-cleaning service comes in. Just schedule a pickup via the app and let them handle the mountain of onesies. They collect, clean and return—no sorting, folding or stressing required. A total lifesaver and an excellent registry gift.
Best for Piles of Laundry
Rinse Laundry Service
buy it
New parents are so focused on feeding the baby, they often forget to feed themselves. That’s why a takeout gift card is always a hit. It’s thoughtful, practical and guaranteed to be appreciated during those chaotic early days.
Best for Feeding the Parents
DoorDash Gift Card
Trust us, you’re going to want to add these to the list
Random-but-Useful Registry Gifts
Submissions
for the 2026
Happy Kid Awards:
Best For Baby
To submit a product for next year’s awards, email happykidawards@purewow.com and include the following information:
Name & short description of the product (2-4 sentences)
Link (if available)
Photos
Pricing/availability
Launch date (While we focus on products launched after Aug. 1 2025, we accept submissions of brands’ tried-and-true bestsellers as well.)
Our submission period runs from February 1, 2026 to April 20, 2026. There is no cost to enter a product for awards consideration, though we may ask to receive up to three samples to have families test and provide feedback on. If you have any questions about the process, please feel free to email our team.
credits
Writer: Alexia Dellner
Editor: Jillian Quint, Candace Davison
Managing Editor: Catrina Yohay
Designer: McKenzie Cordell
Check out our previous award winners and our awards guidelines here.
Editor's Note: In light of the recent Babyletto Kiwi Electronic Glider recall, we are updating our awards to honor last year's winner, Nurture&. While our testers did not experience any issues with the Babyletto glider, we are removing our recommendation.
Nurture& has remained a tried-and-true pick among PureWow parents, earning rave reviews for its adjustable headrest, power recline, and smooth (quiet!) operation. Best of all, though, its fabric is stain-resistant and it's genuinely comfortable, even during those 3 a.m. feedings.