Credits
Best baby gear
Everyday essentials for tiny tots
DESIGNER: MCKENZIE CORDELL
MANAGING EDITOR: CATRINA YOHAY
CANDACE DAVISON
Candace Davison
WRITERS/EDITORS: Alexia Dellner
Submissions
for the 2025
Happy Baby Awards
Our winners span the following categories:
PureWow editors consulted dozens of parents and caregivers across the country; spent hundreds of hours researching and testing products; combed through thousands of reviews; and tapped multiple experts for their advice and recommendations. These experts ranged from physical therapists and doulas to pediatricians and sleep consultants to even our own readers. (Yep, the “reader favorite” picks came directly from your own feedback via polls and questionnaires we’ve sent out this year.) The result? A list of products that truly stand out for quality, functionality and design.
How Our Winners Were Chosen
PureWow editors select every item that appears on this page, and the company may earn compensation through affiliate links within the story. All prices are accurate upon date of publish. You can learn more about the affiliate process here.
Becoming a parent throws enough challenges at you; sifting through the dizzying number of
baby products out there shouldn’t be one of them. That’s why we’re doing the work for you.
For our fifth year evaluating the best baby products on the market, we pulled out all the stops. Our carefully curated selection has been vetted by both parents and experts, all with the aim of simplifying the lives of expectant and new parents. But we wanted to think beyond that. Dare we say that the right nursery glider, stroller or bathtub can also make the day-to-day more beautiful and joyful? That’s our true mission—to give you a handpicked selection of products that streamline the experience of caring for a tiny human…all while adding just a little bit of magic.
awards
Happy baby
Gladly Anthem2 All-Terrain Wagon Stroller
Getting one kid out the door is a challenge, but two? You’re going to need some backup. This wagon delivers with its sturdy wheels and flat fold for easy storage. The biggest draw, though, is how much fun it is for kids to ride in, thanks to the double snack tray and fort-like canopies. It even features a lounge pad for diaper changes and is compatible with an infant car seat. (Psst: It also comes in a four-seater version.)
$500 at Gladly
Bugaboo Butterfly Stroller
Our testers couldn’t stop raving about this stroller, with many claiming it had replaced their bulky full-size models. What has them so obsessed? An oversized sun canopy (unusual for a travel stroller), an expansive underseat basket accommodating roughly 17 pounds, the “one-second-fold“ feature, and its ability to collapse into a carry-on size for hassle-free travel. And at only 16 pounds, it’s a lightweight wonder.
$479 at Bugaboo
Mockingbird Single-to-Double Stroller 2.0
Our readers adore the Mockingbird for its affordable price, exceptional versatility (with the ability to add a second seat or a riding board for over 22 configurations), and luxurious features like the peek-a-boo window and one-hand fold. Available in a variety of cute fabrics, it also works seamlessly with more than 40 different infant car seats using the car seat adaptor.
$450 at Mockingbird
Best for Bathtime
Best for Feeding
Best for the Nursery
Best for Bedtime
Best Baby Gear
the 2024
Best Sibling Transport
Best Travel Stroller
Reader Favorite Stroller
$350 at Amazon
We asked, and you answered:
Britax car seats are the top choice for their easy installation and superior safety features. The Poplar S model stands out as a user-friendly option with its ClickTight technology, allowing for installation in just three simple steps—no sweating or swearing required. It’s also narrower than most (great for families with multiple kids), and includes an anti-rebound bar for added crash protection.
Reader Favorite Car Seat
Britax Poplar S Convertible Car Seat
$148 at Béis
“You’d never guess it’s a diaper bag!” raved our tester. The slightly slouchy vegan leather design is undeniably chic, making this bag one you’ll want to use long after your butt-wiping days are over. When it comes to functionality, the Béis truly shines, offering 14 pockets and a variety of included accessories, such as a teether, pacifier holder, removable clutch and changing pad. Look at you, cool mom.
Best Diaper Bag
Béis Backpack
Diaper Bag
$100 at Amazon
This carrier ticks all the boxes: it’s lightweight and comfortable; it can accommodate six different carrying positions; it has a wide seat and narrow seat option for optimum positioning; and it can be used from birth until 45 pounds with no separate newborn insert needed. We also love the zip-down front panel to keep baby warm/cool and the removable sun hood to protect baby’s face, plus the pouch to store your phone and keys.
Best Baby Carrier
LÍLLÉbaby Complete All Seasons Baby Carrier
To submit a product for next year’s awards, email happykidawards@purewow.com and include the following information:
Name & short description of the product (2-4 sentences)
Link (if available)
Photos
Pricing/availability
Launch date (While we focus on products launched after Aug. 1 2024, we accept submissions of brands’ tried-and-true bestsellers as well.)
Our submission period runs from February 1, 2025 to April 21, 2025. There is no cost to enter a product for awards consideration, though we may ask to receive up to three samples to have families test and provide feedback on. If you have any questions about the process, please feel free to email our team.
Update: The 2024 Happy Kid Awards will be unveiled in three phases: Happy Baby (launching in June), Happy School Days (launching in July) and Happy Kid Awards: The Best Toys and Games (formerly Happy Playtime, launching in November). As a result, we're extending our submissions period:
Best Baby Gear
Best for Bedtime
Best for the Nursery
Best for Feeding
Best for Bathtime
Best for Pregnancy
$304 at BabyGap
Most cribs can convert to a toddler bed, maybe a daybed too, but this overachiever can be repurposed six ways, including as a loveseat and a full bed. Beyond that, this GreenGuard Gold-certified crib is easy to set up and has rave reviews for its sturdiness, with a traditional look that puts it in a league with cribs that cost two to three times its price.
Best Crib
BabyGap Oxford 6-in-1 Convertible Crib
$23 at Pottery Barn Kids
A repeat Happy Kid Award winner, these sheets are likely nicer than the ones you have on your own bed—and cuter too! With more than 100 designs and kid-approved styles, we also love that they’re thick but not heavy, wash well and fit crib mattresses easily. The fact that they’re OEKO-TEX certified and made in a Fair Trade-certified factory is just the icing on the cake.
Best Baby Bedding
Pottery Barn Kids Organic Crib Fitted Sheet
$30 at Amazon
This 100 percent organic cotton sleep sack features seasoned-parent hacks like a two-way zipper for easy diaper changes and super quiet Velcro to keep those squirmy little ones swaddled tight. It even has snap buttons on the arm holes, so you can swaddle baby’s arms in or out, depending on their preference. Bonus: It was designed by a pediatrician and baby whisperer Dr. Harvey Karp.
Best Sleep Sack
Happiest Baby Sleepea 5-second Swaddle
$90 at Amazon
This clever three-in-one device is a night light, sound machine and time-to-rise sleep training tool. With its user-friendly app, parents can effortlessly customize settings, choosing from 10 soothing colors and 15 calming sounds like wind, rain and lullabies. Establishing sleep and wake schedules is a breeze; simply select a sound and color for bedtime, and another for wake-up time
(“Red means bed, OK?“).
Best Night Light
Hatch Rest 2nd Generation
$50 at Yogasleep
There are plenty of fancy sound machines on the market but as our pediatric sleep consultant explained—sometimes the simplest option is the best option. Case in point: The Dohm. This no-frills pick offers fan-based white noise, which delivers a constant whirr that’s not abrasive to the ears. It’s also easy to use in the dark, keeps a low profile on a nightstand and features two different speed adjustments.
Best Baby Sound Machine
Dohm Classic Sound Machine
$240 at Amazon
This Wi-Fi video monitor has been a fan-favorite for years due to its stellar HD video, user-friendly interface and flexible mounting options. And we’re excited about the new upgrades: standing detection alerts you if your child stands for more than five seconds, enhanced cry detection distinguishes between cries and other noises, and sleep pattern/developmental milestone logging so parents don’t miss the first roll or sit-up.
Reader Favorite Monitor
The Nanit Pro
Dreamy solutions for peaceful nights
Best for Bedtime
$80 at Amazon
While an activity mat won’t necessarily make your infant excited about tummy time, it does make the experience more tolerable—especially when it’s as soft and cushy as this one. Featuring more than 17 development activities, babies love playing on this plush mat and parents love that it’s not a total eyesore. Accessories include tactile ribbons, soft lovies and teether toys, plus a tummy time pillow and a mirror.
Best Activity Mat
Skip Hop Celestial Dreams Activity Gym
$1,099 at Nurture&
Whether you’re nursing, bottle-feeding, reading books or singing lullabies, this piece of furniture will get a lot of action, so it’s worth investing in a good one. This pick features an electronic adjustable headrest and power recline, allowing you to move smoothly and quietly once your baby finally falls asleep. Its stain-resistant material ensures durability, while its comfort and support make it ideal for special bonding.
Best Nursery Glider
Nurture& the Glider Recliner
$7 at Amazon
Truthfully, babies don’t need much in the way of toys. However, something with colorful lights and cheerful sounds is sure to be appreciated, and this interactive coffee cup features all that and more, including learning phrases that introduce the alphabet, counting and colors. We also think it’s hilarious that it’s basically the equivalent of a baby Stanley tumbler. Who has the coolest baby on the block? You, obvi.
Trendiest Baby Toy
Fisher-Price Laugh & Learn Coffee Mug
$150 at Uppababy
This bouncer is easily portable and folds flat for convenient storage. It features three recline positions and can even grow with the baby into toddlerhood (if you manage to get a squirmy toddler in there, that is). The material is seriously comfortable, with the choice of breathable mesh or a cozy seat liner—both machine-washable. Oh, and did we mention it’s $100 cheaper than the leading brand?
Best Baby Bouncer
UPPABaby Mira Bouncer
$150 at Amazon
The Peanut is a game-changer for diaper duty. Its sleek design and easy-to-clean surface make it a stylish and practical addition to any nursery. Its ergonomic shape and safety features provide a comfortable and secure spot for changes while its durable construction ensures it will last through multiple children (we’ve got proof). Flimsy changing pad? We don’t know her.
Best Changing Pad
Keekaroo Peanut Changer
$179 at Pottery Barn Kids
While we’re smitten with this darling duckie, you have a variety of equally charming options to choose from, such as a giraffe, bunny or lamb, if that’s more your style. Each plush rocker with a sturdy wooden base can be personalized with a name or monogram, and is sure to add a touch of whimsical charm to your nursery. In fact, we wouldn’t be surprised if it ends up becoming a treasured heirloom piece for years to come.
Cutest Nursery Decor Item
Pottery Barn Duckling Plush Nursery Rocker
Bedroom necessities for a cozy and functional space
Best for the Nursery
$50 at Amazon
For bottle warmers, you need something that you can work one-handed and bleary-eyed; that will heat things up quickly (because seconds feel like hours with a hungry baby) and evenly. The Avent Fast does all that and more, and we appreciate that it fits most bottle sizes (even wide ones) and is easy to clean. We also love that an indicator light shows you when the bottle is ready, rather than emitting a beep, so it won’t wake a sleeping baby.
Best Bottle Warmer
Philips Avent Fast Baby Bottle Warmer
From $13 at Maisonette
Made from food-grade silicone, this set includes a suction bowl and plate to minimize spills, along with a bib, spork and spoon. But the coolest feature? Each piece changes color when heat-activated, so you’ll know when those scrambled eggs are too hot to serve. We also love that they’re packaged in reusable silicone pouches, so even the bag itself can be used as a Ziploc—nothing goes to waste.
Best Mealtime Helper
Paperclip Thermo
Foodie Kit
$39 at Amazon
You’ll do anything to help your little one’s aching gums, and this starter pack is a one-two punch to do exactly that. Use the ice cube tray to make frozen ’milkcicles’ and treats for your babe, then add to the easy-to-grip silicone feeder so she can gnaw and soothe those sore gums. Both items are easy to clean, and the included food milestone magnets are also a handy way to keep track of baby’s first bites.
Best for Teething
Moss & Fawn Baby’s First Bites Starter Kit
$300 at Amazon
“I love washing baby bottles,” said no parent ever. This sanity-saving device does the hard work for you by washing, sanitizing and drying bottles of varying sizes and shapes. It can tackle four bottles at once with a choice of six different cycles that will take from nine to 88 minutes to complete (so longer than it would take you to wash by hand but way less tedious). Psst: It works with pacifiers and breast pump parts too.
Best Bottle Cleaner
Baby Brezza New Bottle Washer Pro
$180 at Pumpables
Moms tells us that this small but mighty pump is just as powerful and effective as bigger models but significantly more convenient for work and travel. The size of an iPhone, it also lets you save your preferred settings and is super quiet (mama needs to hear her show!), plus has a long-lasting battery. The only downside? The parts aren’t dishwasher safe
(but hey, that’s what the Brezza
is for, right?)
Best Breast Pump
Pumpables Genie Advanced Portable Breast Pump
$44 at Skims
Investing in a high-quality nursing bra might seem extravagant for something you’ll only use temporarily, but the Skims bra proves its worth. Exceptionally lightweight yet remarkably supportive, it offers the perfect balance of stretch and structure. It also features convenient front clasps for easy access and leak protection, resulting in a seamless blend of comfort and functionality for nursing moms.
Best Nursing Bra
Skims Nursing Sculpting Bra
From liquids to solids
Best for Feeding
$10 at Amazon
Most babies experience cradle cap at some point and it helps to have a multi-purpose product to hand to nix those scaly patches. When applied to the scalp, this oil softens flakes so they are easily brushed away with a comb. When applied to skin, it absorbs quickly without leaving a greasy residue. It’s EWG-verified and hypoallergenic, with a gentle, fresh scent. Moms love it so much they even use it on their own skin too.
Best for Cradle Cap
Vivvi & Bloom 2-in-1 Scalp & Body Massage Oil
$70 at 4Moms
Take the stress out of bathing a newborn with this genius tub that provides a constant flow of clean water, plus features a built-in color-coded digital thermometer so you can ensure the temperature is just right. With three different set ups, the tub grows with your baby (a newborn insert is included for bathing during the first few months) and it can be used in the sink or tub. We also love that it comes with a rinse cup.
Best Baby Bath Tub
4Moms CleanWater Tub
$14 at Amazon
Here’s a little secret: Babies don’t really care what they play with in the bath since basically everything is a toy to them. Parents, on the other hand, have opinions. Namely that the toy should not get moldy and preferably isn’t a total eye-sore. These stacking boats manage to do both, plus are actually useful, since they can be used as rinse cups! Win-win.
Best Bath Toy
Boon Stacking Boats
Making every bath a splashing success
Best for Bathtime
$159 at Kizik
No one really prepares you for the point during pregnancy when you can no longer bend down to put on your own shoes. Thankfully, the Kizik team has solved this rather, um, humbling problem by creating a slip-on shoe that is truly that. This hands-free pair allows you to simply step right in and go. Not to mention the fact that the shoes are also super comfortable and supportive, plus come in a range of styles and colors.
Best Shoes
Kizik London Shoes
$199 at Bearaby
Getting a good night’s sleep while expecting is no easy feat but a pregnancy pillow can make all the difference. Unlike many options on the market, this pillow stands out for its versatility—it molds to accommodate your body’s changing needs, providing customized support. With its generous 75-inch length, it offers ample support where you need it most. We’re also digging the cooling material for an extra layer of comfort.
Best Pregnancy Pillow
Bearaby Body Cuddler Pillow
$13 at Amazon
Economist and parenting expert Emily Oster’s book is a must-read for expecting parents. Faced with an avalanche of advice from every corner (your doctor, your friends, the internet), her data-driven perspective about pregnancy (covering everything from coffee to prenatal testing to bed rest) is refreshing and reassuring. By laying out the research, she empowers parents-to-be to make the decisions that are right for them.
Best Pregnancy Book
Expecting Better
by Emily Oster
Comfort and care for moms-to-be
Best for pregnancy
the 2024
Dreamy solutions for peaceful nights
best for bedtime
Bedroom necessities for a cozy and functional space
Best for Nursery
From liquids to solids
best for feeding
Making every bath a splashing success
Best for Bathtime
Comfort and care for moms-to-be
best for pregnancy
Check out our previous award winners and our awards guidelines here.
There is no cost to enter a product for awards consideration, though we may ask to receive up to three samples to have families test and provide feedback on. If you have any questions about the process, please feel free to email our team.