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The French Trend We Didn't See Coming
The Most Surprising Haircut, According to Our Readers
The Year's Biggest
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2025 introduced us to sardine girl summer, KPop Demon Hunters and black market Labubus. AI reigned supreme, Taylor Swift got engaged and the Louvre jewel heist had Hollywood calling. Trend after trend, news break after news break, PureWow covered it all—and then some.
As we close out the year, we're delighted to present our fourth-annual PureWow Wrapped feature. Highlighting your most clicked, purchased and shared content, here's everything that ruled our corner of the internet over the past 12 months.
In order to celebrate all we’ve achieved (we got through statement necklaces together, people), we put together a little retrospective of the best of the best over the years. From the kookiest wellness practices we’ve tried to the parenting hacks we think every mom in the universe oughta know, we hope you’ll join us in this walk down memory lane.
Jillian Quint
editor in chief
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The Celebrity
Outfit That Broke
The Internet
The TikTok Theory You Couldn't Stop Talking About
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The Gen Alpha Slang That Had Us Saying "Huh?!"
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The Breakout Show You Couldn't Stop Watching
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Our Most-Viewed Social Reel
Who knew poached eggs could be this effortless? Followers couldn’t get enough of this simple hack for keeping your poached eggs perfectly in one piece, earning its spot as one of our top Instagram posts of the year. Breakfast just got a serious upgrade!
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The Celebrity Recipe You Couldn't Stop Making
The One Thing We Pack That Always Gets a “Wait, That’s So Smart”
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Our Most-Shopped
Item
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The Easiest Poached Eggs Ever
“The book you’ve gotta read. The recipe you’ve gotta try. The mascara trick you needed, like, yesterday. For the past fifteen years, it has been my—and our entire editorial team’s—honor to be your shortcut to a life well-lived.”
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Our Most Clicked
Fashion Story
The French Trend We Didn't See Coming
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The Most Surprising Haircut, According to Our Readers
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The Year's Biggest
Home Trend
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Jeggings, owl-encrusted necklaces, Instagram filters that made your Coachella pics look steeped in rosé—it’s easy to call out the early 2010s for being a caricature of hipster life. But beneath all the eyeliner and infinity scarves, that era captured several trends we're convinced are far from dead. In honor of our major milestone (and to pay homage to our past), we took a deep dive into the pop culture zeitgeist of the new millennium’s tween years to declare the top trends worthy of a comeback.
Your Most Read Article
home / Candace Davison
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The One Thing We Pack That Always Gets a “Wait, That’s So Smart”
The TikTok Theory You Couldn't Stop Talking About
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We've been on the K-Beauty beat for a while now, but ever since we (and our readers) learned that Meghan Markle herself swore by this product, it's been flying off the shelves. The jelly cream delivers collagen, niacinimide and squalane to skin, leaving it bouncy, dewy and glass-smooth.
The Easiest Poached Eggs Ever
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You guys know a good story when you see one…
You guys know a good story when you see one…