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march 2024
presented by burt's bees
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DJ Va$htie
Photography by Edwin Ortiz
Edwin Ortiz
“These are always ‘in’ as they’re a classic, but I see work boots having a bigger moment this year. I think it’s fun to see a work boot worn in a traditional way, but also mixing it up with a more dressed up look.”
Vashtie Kola, better known as Va$htie, is a New York-based DJ, music video director, filmmaker, trendsetter and mom of two—and the first woman to design a Nike Air Jordan sneaker. She’s worked with Justin Bieber, Drake, Kendrick Lamar and Solange Knowles, among others—and has been spinning records and hosting parties for over two decades. All this to say: We trust her explicitly when it comes to what’s hot and what’s not in 2024. Here are her picks.
“This has been a major ‘in’ for so long, but it’s transcending from trend to staple. As a DJ, I always need to have the best tracks ready to play. A constant request is the many influential styles—Afrobeat, amapiano—that derive from Africa.”
“We are all so busy, so a three-in-one product is exactly what I need to save time and money. Think: a shampoo that also clarifies, a reversible jacket, and Burt's Bees Micellar Towelettes with Rose Water—which not only remove makeup but cleanse and hydrate skin.”
“We could all be better at practicing sustainability in our own daily life by making smarter choices about what we consume, including purchasing products that exhibit sustainability—like Burt's Bees Micellar Towelettes made from 70 percent upcycled cotton from T-shirt manufacturing scraps. They’re certified home compostable by TUV Austria* to help close the loop on waste.”
“I don’t think a city, neighborhood or country should be labeled as ‘in,’ but I love the idea of traveling to new places that support black and brown communities. Mexico City has been a major travel topic everywhere I go. I hope the influx of tourists will help support the indigenous people of Mexico.”
Getty Images / John Coletti
*Certification does not cover the possible presence of toxic or non-biodegradable after-use residues on this product.
Edward Berthelot / Contributor /getty images
“I think after 2023, we’ve seen enough iterations of pink. I’m looking forward to seeing other colors, like bright yellow, trending.”
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“Social media had me convinced that I needed 100 steps and complicated products for my beauty routine. But as a mom of two, I need my steps to be quick and easy to do, even if I’m on the move. That’s why I’m swapping for products like Burt’s Bees Micellar Towelettes with Coconut & Lotus, which allow me to take off my makeup in any room or while I’m on-the-go.”
“From the ‘clean girl aesthetic’ to ‘mob wives era,’ I have never seen trend-hopping to this degree. I think if you’re looking to have a truly iconic individual style, it’s about tapping into what’s unique about you. All of the most legendary and stylish people never wavered in their own look.”
“Whether it’s excessive shopping hauls, fast-fashion disposal or eating over-processed foods, I’d like to see us make wiser choices about what we are purchasing, disposing of and ingesting.”
“I’m still surprised that people think a person or object will make them truly happy. Sure, people and things can give you a sense of happiness, but it will always be short-lived. True happiness comes from within, and you can tap into it whenever you want or need. Practicing gratitude is the best way to get there.”
TANJA IVANOVA / Getty Images
Alexander Spatari/ Getty Images
Karen Moskowitz/ Getty Images
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Dawn dating, transformative travel, night lights for grown-ups: Here are the wellness trends you’re sure to come across this year.
5 Wellness Trends That Will Be Huge in 2024
maskot/getty images
Forget 10-step regimens: Our nighttime routine was just cut in half thanks to these 3-in-1 wipes.
This 3-in-1 Makeup Wipe Is Your Shortcut to a Simplified Skincare Routine
BURTS BEES
From cozy cardio to ‘90s minimalism, these are the biggest trends we’re about to see everywhere in 2024.
6 Trends You’re About to See Everywhere in 2024
ruppstudio
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Relearn something you already (thought you) mastered
Try small swaps for multitasking products
Lean on an accountability partner to keep you on track
Instead of trying to learn a new skill or language…
Instead of trying to overhaul your entire skincare routine…
Instead of braving your goals alone…
The Ins & Outs Generator:
Compare Daunting Resolutions vs. Day-to-Day Wellness Goals with One Click
The new year is often the time we put pressure on ourselves to accomplish something big—like finally learning guitar or becoming fluent in Spanish. But why not go back to basics? Relearn a childhood favorite, like rollerblading or acrylic painting.
It can be exhausting (not to mention expensive) to craft the ideal skincare routine for your skin type, age and goals. Instead of using a multitide of products to address individual issues, reach for those that promise to wear many hats, like Burt’s Bees Micellar Towelettes
Whether it’s tackling a healthier meal plan with your S.O., picking a gym buddy to workout with or joining a book club to tackle the nightstand pile, resolutions are proven to be easier when someone else is counting on us.
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To keep her toes cozy when traveling, Va$htie opts for these super soft, stretch-blend, organic cotton socks.
Organic Basics Core Socks
Credits WRITER: Roberta Fiorito EDITOR: Angela Pares DESIGNER: Victoria Parrotta PHOTOGRAPHY: Edwin Ortiz
From rose water-infused wipes to tea tree toothpicks, here are six on-the-go products that the NYC-based DJ and mom of two isn’t leaving the house without.
Va$htie’s On-the-Go Must-Haves
Easily and gently remove makeup, cleanse and hydrate your skin with these micellar rose water-infused wipes.
Burt's Bees Micellar Facial Towelettes with Rose Water
“I love seeing photos of my loved ones, so I keep a mini photo album on me when I travel.” — Va$htie
UO INSTAX MINI Photo Album
You never know with the weather these days, so Va$htie opts to keep a warm hoodie on hand.
Awake NY Rhinestone Classic Logo Hoodie
Perfect for after a lunch meeting or post–dinner date. “You can never be too sure what’s hiding in those chompers.” — Va$htie
iHerb Tea Tree Toothpicks
These 3-in-1 wipes made from upcycled cotton help hydrate skin and remove pore-clogging dirt, oil and makeup in one simple step.
Burt's Bees Micellar Facial Towelettes with Coconut & Lotus
Gently removes makeup with no oily residue.
Burt's Bees Nourishing Cleansing Oil
“I’m super into books that can improve me and my approach to life.” — Va$htie
A Self-Help Book
Not ideal when traveling? Harsh soaps that strip away moisture and natural oils. This cleanser is the opposite.
Burt's Bees Gentle Cream Cleanser
