Get ready to rediscover the invaluable benefits of eggs
In a world where grocery shopping feels like a chore and meal planning becomes a daily puzzle, eggs are quietly sitting in people’s refrigerators, offering untold value and versatility.
But the benefits of eggs go far beyond the ordinary. Eggs have a knack for bringing families together, building stronger bodies and creating precious moments.
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egg
It’s the invaluable
The perfect ingredient for making dinner…and memories?
Eggs are so essential that even amid the price increases seen for eggs in early 2023, people continued to purchase eggs as normal — with the sales of fresh eggs remaining virtually unchanged as compared to the year prior .
While today’s consumers have been navigating rising food costs and inflation, eggs remain on the grocery list.
A constant in shopping carts for a reason
So what all is in one large egg?
Eggs fill the tank without breaking the calorie bank, helping those looking to manage weight feel satisfied.
Americans say they look for protein options that can help with weight management and support fitness .
And more than half of Americans say they would incorporate eggs as a protein into their diet when trying to manage weight .
What else can keep people satisfied?
It’s time to give credit to the egg!
Eggs get their due
Uncover more about the invaluable qualities of eggs at IncredibleEgg.org/invaluableegg and embrace the limitless possibilities and unbeatable benefits that eggs provide.
Whether they’re delivering essential nutrients for healthy living, rescuing busy families from culinary monotony, adding magic to celebratory moments, or helping people achieve health and fitness goals, eggs are the heroes of not only the kitchen, but of life’s best moments.
The MVP of any party
Certainly, food is a must at most celebrations, but just think about how eggs are connected to nearly all of life’s special moments. Without eggs, baked goods (and festivities!) would fall flat.
From birthday cakes to holiday pies, eggs are baked into the heart of life’s celebrations and provide…
For Incredible Egg Recipes
Sources:
1. Ketchum Analytics partnered with survey vendor, YouGov, to survey 1,136 nationally representative U.S. adults ages 18+ through YouGov’s omnibus. The survey was fielded between September 27 and September 28, 2023, at the 95% confidence level and with a margin of error of ±/-3%.
2. Nielsen: Egg Sales, 2023 YTD ending 09/09/2023.
3. U.S. Department of Agriculture and Agricultural Research Service. FoodData Central. 2019; Available from: https://fdc.nal.usda.gov/index.html.
4. Food and Nutrition Board and Institute of Medicine. Dietary Reference Intakes for Thiamin, Riboflavin, Niacin, Vitamin B6, Folate, Vitamin B12, Pantothenic Acid, Biotin, and Choline. 1998; Available from: https://www.ncbi.nlm.nih.gov/books/NBK114310/pdf/Bookshelf_NBK114310.pdf.
5. Caudill, M.A., et al., Maternal choline supplementation during the third trimester of pregnancy improves infant information processing speed: a randomized, double-blind, controlled feeding study. Faseb j, 2018. 32(4): p. 2172-2180.
6. Bahnfleth, C.L., et al., Prenatal choline supplementation improves child sustained attention: A 7-year follow-up of a randomized controlled feeding trial. Faseb j, 2022. 36(1): p. e22054.
7. Bahnfleth, C., et al., Prenatal Choline Supplementation Improves Child Color-location Memory Task Performance at 7 Y of Age (FS05-01-19). Current Developments in Nutrition, 2019. 3(Supplement_1).
81% saying they always keep eggs in their refrigerator .
Americans overwhelmingly agree eggs are a staple, with
By: Melissa Karns, for the American Egg Board
But what is it about the egg that keeps it on Americans’ shopping lists?
Higher choline intake during pregnancy can have lasting beneficial effects on brain health and development for children, from infants into the school-age years . Eggs are an ally in nurturing brighter brains.
Most Americans would benefit from consuming more choline. One large egg contains 150 milligrams of choline — providing about 27% of the amount men need daily and 35% of the amount women need each day .
Eggs are one of few foods rich in choline.
Eggs provide a unique nutrient package that can’t be beat! They are a compact, natural source of essential vitamins and minerals for healthy living.
Eggs help build beautiful minds at every stage of life
Meet the unsung hero of weeknight dinners that’s already in the fridge!
Start with these egg-inspired weeknight solutions
Nearly half of Americans say they are in a cooking rut and wish they could make faster meals that are more nutritious . Eggs are the overlooked heroes of Americans’ refrigerators, ready to rescue people from mundane dinners after a hectic day.
Whether we’re whipping up a quick carbonara or crafting a crave-worthy Cobb salad, eggs offer dozens of delightful ways to make dinner easy, meaning less time worrying about what to make and more time with those who matter most.
to say that they purchase eggs on a weekly basis .
87% more likely
Parents are
When they shop for protein, the majority of Americans say affordability and health are top of mind – and eggs check the box.
The majority of Americans also agree that eggs provide more “bang for their buck” than other protein options.
59% of Americans agree the current price of eggs either matches their value or is a good bargain.
And overwhelmingly most shoppers (91%) say they would continue to purchase eggs, despite a price increase, citing that eggs are easy to cook, taste good and are versatile .
(so don’t skip the yolks, folks!)
Nearly half of an egg’s
protein and most of its vitamins and minerals — including those essential for supporting brains and bodies — are found in the yolk
Hint
It’s not a candy bar
What is choline, and why is it important?
Choline is a nutrient that supports brain health at every age and stage of life, including memory, thinking, mood and more.
Let’s delve deeper into the remarkable benefits of eggs that often go unnoticed.
Arugula and Fried Egg Tacos
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Butternut Squash & Spinach Quiche
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Chicken Pad Thai Bowl
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Brussels Sprout Carbonara
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The magic
Inside those seasonal baked goods and special-occasion dishes that bring people together, eggs are hard at work filling stomachs and hearts.
The memories
Sticky fingers and flour-covered faces are part of the joy when baking cookies with little ones. Eggs make even those imperfect moments feel absolutely perfect.
The marvel
The secret to becoming the ultimate host is in that carton right inside the fridge. When guests arrive from out of town, eggs make whipping up a crowd-pleasing brunch a breeze.
70
All for just
choline, vitamin B12,
and iodine
Essential vitamins
and minerals for
healthy living like
6 grams
of high-quality and complete protein with all 9 essential amino acids
1
1
2
1
1
1
3,4
5-7
For Incredible Egg Recipes
1
(12% of the recommended Daily Value)
(12% of the recommended Daily Value)
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Let’s delve deeper into the remarkable benefits of eggs that often go unnoticed.
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calories