Guided by Heritage,
Built on Horsepower
In the Field with Moses Brings Plenty
Moses Brings Plenty learned what freedom felt like from the saddle. Some of his earliest memories are of riding horses across the wind-swept plains of South Dakota’s Pine Ridge Indian Reservation. “There were only
a few ways to get around,” the Oglala Lakota actor recalls. “You either walked or rode bikes, and bikes on dirt roads just don’t cut it. So we rode horses everywhere.” What began as a practical way to navigate reservation life soon became a lifelong passion—one that would carry him to opportunities far beyond his imagination even as it anchored him to his favorite place: his Kansas ranch, where he relies on Kubota equipment—especially his M5—to maintain his pastureland.
It’s not hyperbole to say that Brings Plenty—best known for playing Mo, the stoic and fiercely loyal righthand man of Chief Thomas Rainwater on the hit TV show Yellowstone—owes his career to horses; his first stroke of luck came when he caught the attention of Howard Hunter Sr., a Lakota rodeo legend. “He was a horse whisperer to a tee,” Brings Plenty recalls of the bronc riding champion. “His dream for me was to make me an all-around cowboy.”
Preserving this living link to the past lies at the heart of Brings Plenty’s work and personal life. He actively promotes the use of Nokota horses in television and film, and he is raising his own horse on his ranch to help sustain the breed’s future. Supporting him in that effort is a different kind of horsepower: Kubota.
A semi-feral breed that roams the Badlands, the Nokota is believed to descend from the last remaining wild horse herds in North Dakota. With the Nokota, the Lakota developed into one of the most skilled mounted cultures in the region. But early twentieth-century ranchers, greedy for livestock grazing land, nearly wiped out the herds. If not for the creation of Theodore Roosevelt National Park, which trapped a few remaining Nokota bands in its confines, the breed might have been lost.
But Brings Plenty admits bronc riding terrified him, and bareback riding wasn’t much better. “So I decided to stick with the bulls.” The grandson of warriors who fought at the Battle of the Little Bighorn would go on to become a skilled stunt rider, rancher, and First Nations cultural ambassador, not to mention a devoted advocate for the Nokota horse.
Moses Brings Plenty,
Kubota Ambassador
IN PARTNERSHIP WITH
KUBOTA
His dream for me was to make me an all-around cowboy.
Mo brings plenty
Built for the work that matters most.
“I love my M5,” Brings Plenty says of the brand’s top-selling tractor under 200 horsepower, prized for its reliability and versatility. “I utilize that to feed hay every morning.” The M5 handles all his farm tasks with ease—from baling and raking to hauling feed—while its spacious, ergonomic cab keeps long days comfortable. “And then we’ve got the Mini-X,” Brings Plenty says. “We use that to make sure that our runoffs are clear and still doing what they’re designed to do. You don’t want to let water pool up here and there, as that causes hoof rot.” Together, the M5 and Mini-X provide the muscle and precision he needs to care for his ranch and beloved horses.
For Brings Plenty, whose traditional name, Ta Sunke Wospapi, means “Catches His Horse,” the work Kubota helps him accomplish isn’t just about ranching—it’s about continuity. In every foal raised, every field cleared, and every morning feeding, he’s ensuring that a living piece of his Lakota heritage endures, moving forward one hoofbeat at a time.
KubotaUSA.com
KubotaUSA.com