G&G editors invite standout Southern musicians to play a live set at the G&G office in Charleston, South Carolina’s historic Cigar Factory. Video content garnered from these energetic shows is a user favorite on GardenandGun.com.
Total Impressions: 1.5M+
G&G’s Back Porch Sessions launch ON Thursdays
in the afternoon on the following channels:
For the past 12 years, Garden & Gun has invited musical artists to join us on our “back porch” for an acoustic set and conversation.
The sessions are recorded and then distributed to readers through a robust promotional and digital media plan via GardenandGun.com and social media.
In 2025, we are reinvigorating these iconic live recordings, giving viewers an exclusive behind-the-scenes look at the South’s most exciting performers and offering sponsors a unique way to connect with G&G readers.
GREENSKY BLUEGRASS
SIERRA FERRELL
TOWN MOUNTAIN
TYLER RAMSEY
St. Paul and the Broken Bones
Brandi Carlile
Caamp
Jason Isbell
The Avett Brothers
Sturgill Simpson
Drew Holcomb
Margo Price
Drive-By Truckers
Moon Taxi
The Vegabonds
Cedric Burnside
Amythyst Kiah
Lydia Luce
Futurebirds
Adia Victoria
THE NEIGHBORS
JAMES MCMURTRY
Shakey Graves
Tedeschi Trucks Band
Justin Townes Earle
Chris Robinson Brotherhood
Warren Haynes
Lukas Nelson
Deer Tick
Johnnyswim
Robert Earl Keen
Lee Ann Womack
Susto
Old Crow Medicine Show
The Infamous Stringdusters
Tommy prine
ranky tanky
wilder woods
s.g. goodman
molly tuttle
caitlyn smith
larry fleet
wild rivers
overview
Website (full session)
YouTube (full session)
Facebook (1-1:30 minute highlight horizontal video with link to full session)
Instagram (1-minute highlight vertical REELS video with link to full session)
Instagram Story (1-minute highlight vertical REELS post with link to full session)
TikTok (1-minute highlight video with link to full session)
distribution
SPONSORSHIP OPPORTUNITIES
G&G Back
Porch Sessions
the artists
additional opportunities
“In Partnership with” recognition on all Back Porch Sessions promotional elements
Branded banner ads on GardenandGun.com
Multi-channel social media promotion across Facebook, Instagram, TikTok, Twitter, and YouTube
Opportunity for logo and product placement within Back Porch Session videos
Digital article on GardenandGun.com including site promotion and 100% SOV article banners
Dedicated e-newsletter
300,000 music channel impressions
550,000 run-of-site impressions
Additional partner promotion
Sponsored Talk of the South newsletter
Sponsored social media on @gardenandgun
Added Value: 200,000 Run-of-Site impressions
Creating G&G live ticketed performances
Music festival activation
Tour sponsorships and VIP experiences
Branded Content and In-magazine sponsorship
Private Events and VIP appearances
sponsorship
For the past 10 years, Garden & Gun has invited musical artists to join us on our “back porch” for an acoustic set and conversation.
The sessions are recorded and then distributed to readers through a robust promotional and digital media plan via gardenandgun.com and social media.
In 2023, we are reinvigorating these iconic live recordings giving viewers an exclusive behind-the-scenes look at the South’s most exciting performers offering sponsors a unique way to connect with G&G readers.
St. Paul and the Broken Bones
Brandi Carlile
Caamp
Jason Isbell
The Avett Brothers
Sturgill Simpson
Drew Holcomb
Margo Price
Drive-By Truckers
Moon Taxi
The Vegabonds
Cedric Burnside
Amythyst Kiah
Lydia Luce
Futurebirds
Adia Victoria
The Neighbors
James McMurtry
Shakey Graves
Tedeschi Trucks Band
Justin Townes Earle
Chris Robinson Brotherhood
Warren Haynes
Lukas Nelson
Deer Tick
Johnnyswim
Robert Earl Keen
Lee Ann Womack
Susto
Old Crow
Medicine Show
The Infamous Stringdusters
overview
G&G’s Back Porch Sessions will launch Thursdays
in the afternoon on the following channels:
Website (full session)
YouTube (full session)
Facebook (1-1:30 minute highlight horizontal video
with link to full session)
Instagram (1-minute highlight vertical REELS video
with link to full session)
Instagram Story (1-minute highlight vertical REELS
post with link to full session)
TikTok (1-minute highlight video with link to full session)
distribution
G&G editors invite standout Southern musicians to play a live set at the G&G office in Charleston, South Carolina’s historic Cigar Factory. Video content garnered from these energetic shows is a user favorite on GardenandGun.com.
G&G Back Porch
Sessions
the artists
EDITORIAL SPONSORSHIPS
additional opportunities
Creating G&G live ticketed performances
Music festival activation
Tour sponsorships and VIP experiences
Branded Content and In-magazine sponsorship
Private Events and VIP appearances
Total Impressions: 1.5M+
“In Partnership with” recognition on all Back Porch Sessions promotional elements
Branded banner ads on GardenandGun.com
Full-page announcement in April/May 2023 Music Issue
Multi-channel social media promotion across Facebook, Instagram, Tik Tok, Twitter, and YouTube
Opportunity for logo and product placement within Back Porch Session videos
Digital article on GardenandGun.com including site promotion and 100% SOV article banners
Dedicated e-newsletter
300,000 music channel impressions
550,000 run-of-site impressions
Additional partner promotion
Sponsored Talk of the South newsletter
Sponsored social media on @gardenandgun
Added Value: 200,000 Run-of-Site impressions
sponsorship
Logo placement and description copy within (3) Back Porch Sessions videos on YouTube and
Back Porch Sessions landing page
“In partnership with” language on all promotional efforts via social channels and GardenandGun.com Back Porch Sessions landing page(s) + min of (1) Talk of the South newsletter inclusion
WATCH THE SESSIONS
START QUIZ