In May 2024, Garden & Gun launched its first season of the Wild South Podcast—hosted by G&G editor in chief David DiBenedetto and contributor T. Edward Nickens.
The first season shares tales of the outdoors featuring notables from Julian Van Winkle to Flip Pallot to Robert Earl Keen, and explores what makes the great ones tick and the new-comers burn bright all while digging deep into the conservation issues that impact the environment. Along the way, there’ll be discussions on gear, tactics, food, hunting ethics, and more.
The partner is named as the presenting sponsor of the Wild South Podcast
in all promotions of the series across print, digital, email, and social channels over three (3) months
Partner/partner product is organically highlighted by the podcast host through custom-recorded brand messaging in each of the eight (8) episodes
Partner’s preferred URL is included in digital promotions of the podcast
on GardenandGun.com
The sponsored Wild South Podcast is distributed on Spotify, Apple Podcasts, YouTube, and other podcast platforms by G&G
Advertising audio clip is inserted mid-roll in podcast
Three (3)-month digital promotional plan supporting the series
HOW IT WORKS
“Presented by” language placement on GardenandGun.com Wild South Podcast landing page + in podcast
channel episode description
“In partnership with” language on all organic and paid promotional traffic drivers via:
Minimum of two (2) social media posts on @GardenandGun editorial handles
Minimum of two (2) newsletter promotional mentions
Two (2)-week digital billboard banner takeover promotion driving to podcast landing page (in-house designed
G&G and partner presents language)
500,000 run-of-site partner-provided brand banner ad impressions (driving traffic to partner’s site page)
SPONSORSHIP
SPONSORSHIP OPPORTUNITIES
wild south podcast
G&G produces one (1) video per month that features an expert to teach a select Southern skill
Full length video (four to six minutes) published on YouTube + a shorter clip posted on Instagram, Facebook, X, and TikTok
HOW IT WORKS
Season One features eight (8) episodes released twice a month beginning in May 2024
Each episode starts with a preamble between DiBenedetto and Nickens with recurring segments such as “What I’m Loving” and “What’s on my Mind,” followed by the interview with the featured guest
Season One talent to include:
Julian Van Winkle, avid duck-hunter + founder of Pappy Van Winkle
Flip Pallot, fly-fishermen
Robert Earl Keen, musician
Hank Shaw, James Beard Award winning Chef + writer
Bill Palmer, president of Tall Timbers
Jen Rehage, Bonefish and Tarpon Trust
Jonathan Wilkins, Black Duck Revival
Mike Chamberlain
Season One
Total Estimated Impressions: 3M+
Season One features eight (8) episodes released twice a month beginning in January 2024
Each episode starts with a preamble between DiBenedetto and Nickens with recurring segments such as “What I’m Loving” and “What’s on my Mind,” followed by the interview with the featured guest
Season One talent to include:
Julian Van Winkle, avid duck-hunter + founder of Pappy Van Winkle
Flip Pallot, fly-fishermen
Robert Earl Keen, musician
Hank Shaw, James Beard Award winning Chef + writer
Bill Palmer, president of Tall Timbers
Jen Rehage, Bonefish and Tarpon Trust
Jonathan Wilkins, Black Duck Revival
Mike Chamberlain
Season One
The partner is named as the presenting sponsor of the Wild South Podcast
in all promotions of the series across print, digital, email, and social channels over three (3) months
Partner/partner product is organically highlighted by the podcast host through custom-recorded brand messaging in each of the eight (8) episodes
Partner’s preferred URL is included in digital promotions of the podcast
on GardenandGun.com
The sponsored Wild South Podcast is distributed on Spotify, Apple Podcasts, YouTube, and other podcast platforms by G&G
Advertising audio clip is inserted mid-roll in podcast
Three (3)-month digital promotional plan supporting the series
“Presented by” language placement on GardenandGun.com Wild South Podcast landing page + in podcast
channel episode description
“In partnership with” language on all organic and paid promotional traffic drivers via:
Minimum of two (2) social media posts on @GardenandGun editorial handles
Minimum of two (2) newsletter promotional mentions
Two (2)-week digital billboard banner takeover promotion driving to podcast landing page (in-house designed
G&G and partner presents language)
500,000 run-of-site partner-provided brand banner ad impressions (driving traffic to partner’s site page)
Total Estimated Impressions: 3M+