Drawing on extensive knowledge of the region’s longstanding traditions and expertise, G&G produces Southern Skills—an engaging new video series that aims to provide viewers with comprehensive digital guides on a variety of Southern subjects, launching in April 2024.
G&G produces one (1) video per month that features an expert to teach a select Southern skill
Full length video (four to six minutes) published on YouTube + a shorter clip posted on Instagram, Facebook, X, and TikTok
HOW IT WORKS
One (1) custom video produced by G&G featuring a partner in topic of choice
Evergreen logo placement within the video on YouTube and the Southern Skills landing page
“In partnership with” language placement via two (2) weeks of paid promotion on G&G’s editorial social media handles
Partner-provided brand banner ads rotate on the Southern Skills landing page for the duration of the promotional period
One (1) featured description (approx. 90-120 words) within a G&G editorial newsletter driving traffic to video
Partner receives video assets for use on their own social + channels
These how-to video guides are designed to offer detailed explanations and step-by-step instructions, enabling readers to acquire specialized knowledge and skills in areas that align with G&G’s key pillars.