SPONSORSHIP OPPORTUNITIES
G&G vinyl
In 2023 and 2024, G&G presented G&G Vinyl Volumes 1 and 2. Under the expertise of contributing editor and music columnist Matt Hendrickson, G&G continues to expand its vinyl collection with limited-release records that capture the sounds of musicians across the South.
In 2025, G&G introduces new opportunities to enrich the listener’s journey through dedicated campaigns that spotlight the stories behind the sounds, emphasizing featured partners and their musical heritage.
Promotion
How it works
Listening parties hosted at iconic locations, featuring live discussions with the artists involved
Mini musical performances with featured artists to promote the album and provide a glimpse insto the stories behind the music
An evening of live performances, local cuisine, spirited libations, and the exclusive opportunity for guests to mingle with featured artists and experience the album firsthand
Add-on opportunities:
In Partnership with recognition on all appropriate promotion of the program, including print, digital, and social media
One (1) full-page promotional ad in a 2025 issue
Social media promotion via @GardenandGun and @GGFieldshop handles
500,000 Run-of-Site banners
Minimum of two (2) newsletters (including Fieldshop by
G&G newsletters)
Direct mailings to media, content creators, VIPs, etc.
National Press Outreach
April/May 2023
10 songs, 1,000 copies
Curated by Matt Hendrickson
Pressed at Citizen Vinyl
Produced in partnership with Explore Asheville
volumes 1 & 2
June/July 2024
10 songs, 1,000 copies
Curated by Matt Hendrickson
Pressed at Citizen Vinyl
Produced in partnership with Explore Asheville,
Wicked Weed Brewing and AVL Fest
G&G selects and secures rights to ten (10) songs for the record curated by G&G contributing music editor Matt Hendrickson
Opportunity to curate album theme based on partner brand messaging or goals:
City Series: Local Musicians from a select city
Genre that resonates with a destination, such as Jazz,
Bluegrass, R&B/Soul, etc.
G&G coordinates the record press process of the limited-run custom vinyl pressed at Citizen Vinyl (1,000 copies)
Record sold and promoted online at Fieldshop by Garden & Gun
4.5+ MILLION ESTIMATED IMPRESSIONS
Experiential concepts
Add-on opportunities:
Custom Branded Content
Vinyl vol. 1
Vinyl vol. 2
vinyl listening parties:
back porch sessions:
dinner + A Show:
Behind-the-scenes content series:
exclusive artist interviews:
city guides by featured artists:
A series of intimate interviews with featured musicians or groups focusing on their unique connections to the cities they hold dear
Comprehensive interviews with featured artists, where they share the stories, inspiration, and creative process behind their music
Interactive guides that highlight historical venues where artists have performed or drawn inspiration, favorite culinary spots, and others significant places linked to their music and personal stories
"
"
Purchase the g&g vinyl
How it works
behind-the-scenes content series:
exclusive artist interviews:
city guides by featured artists:
Listening parties hosted at iconic locations,
featuring live discussions with the artists involved
Mini musical performances with featured artists to promote the album and provide a glimpse insto the stories behind the music
An evening of live performances, local cuisine, spirited libations, and the exclusive opportunity for guests to mingle with featured artists and experience the album firsthand