In 2024, G&G launches its first-ever Instagram Guides—bringing the best of the South to the magazine’s editorial Instagram account. By curating a collection of recommended posts, products, and/or places through inviting photographs and informative captions, the Instagram Guides create an immersive experience, inspiring G&G readers to learn more about the partner. Oppportunity to curate gift guides, product highlights, content roundups, FAQ guides, travel recommendations, or restaurant reviews.
Garden & Gun amplifies the curated content across the following print, social media, and digital channels:
PROMOTION
SPONSORSHIP OPPORTUNITIES
instagram guides
Opportunity to curate gift guides, product highlights, content roundups, FAQ guides, travel recommendations, or restaurant reviews
Partner is named as the presenting sponsor of the Wild South Podcast in all promotions of the series across print, digital, email, and social channels over three (3) months
Partner ads (:15 seconds) are included in the first third of the podcast through custom-recorded or provided advertisements in each of the (10) episodes
The Wild South Podcast is distributed on Spotify and other podcast platforms by Garden & Gun
HOW IT WORKS
G&G and partners establish a theme + concept, and curate a selection of up to 20 social media posts within that category
Throughout the Guide, G&G links to the brand’s (or its partners’) posts to drive engagement
The engaging social guide is featured within the Instagram “Guides” tab on the G&G Instagram page
HOW IT WORKS
Inclusion in an in-magazine program call out via the Field Report section in one (1) 2024 issue
Paid promotional boost for one (1) month via an in-feed and a story post
Paid promotional blurb within a G&G newsletter
500,000 run-of-site brand ads driving traffic to the advertiser’s preferred website
Total Impressions: 1.5M+
“In Partnership with” recognition on all Back Porch Sessions promotional elements
Branded banner ads on GardenandGun.com
Multi-channel social media promotion across Facebook, Instagram, Tik Tok, Twitter, and YouTube
Opportunity for logo and product placement within Back Porch Session videos
Digital article on GardenandGun.com including site promotion and 100% SOV article banners
Dedicated e-newsletter
300,000 music channel impressions
550,000 run-of-site impressions
Additional partner promotion
Sponsored Talk of the South newsletter
Sponsored social media on @gardenandgun
Added Value: 200,000 Run-of-Site impressions
sponsorship
Total estimated Impressions: 2.5M+
In 2024, G&G launches its first-ever Instagram Guides—bringing the best of the South to the magazine’s editorial Instagram account. By curating a collection of recommended posts, products, and/or places through inviting photographs and informative captions, the Instagram Guides create an immersive experience, inspiring G&G readers to learn more about the partner. Oppportunity to curate gift guides, product highlights, content roundups, FAQ guides, travel recommendations, or restaurant reviews.
