In 2024, G&G launches its first-ever Instagram Guides—bringing the best of the South to the magazine’s editorial Instagram account. By curating a collection of recommended posts, products, and/or places through inviting photographs and informative captions, the Instagram Guides create an immersive experience, inspiring G&G readers to learn more about the partner. Oppportunity to curate gift guides, product highlights, content roundups, FAQ guides, travel recommendations, or restaurant reviews.
Garden & Gun amplifies the curated content across the following print, social media, and digital channels:
PROMOTION
SPONSORSHIP OPPORTUNITIES
instagram guides
Opportunity to curate gift guides, product highlights, content roundups, FAQ guides, travel recommendations, or restaurant reviews
G&G and partners establish a theme + concept, and curate a selection of up to 20 social media posts within that category
Throughout the Guide, G&G links to the brand’s (or its partners’) posts to drive engagement
The engaging social guide is featured within the Instagram “Guides” tab on the G&G Instagram page
HOW IT WORKS
Inclusion in an in-magazine program call out via the Field Report section in one (1) 2024 issue
Paid promotional boost for one (1) month via an in-feed and a story post
Paid promotional blurb within a G&G newsletter
500,000 run-of-site brand ads driving traffic to the advertiser’s preferred website
Total estimated Impressions: 2.5M+
