In May 2024, Garden & Gun launched its first season of the Wild South Podcast, hosted by G&G editor in chief David DiBenedetto and contributor T. Edward Nickens.
The podcast shares tales of the outdoors featuring notable industry leaders, digging deep into conservation issues that impact the environment. Along the way, there’s discussions on gear, tactics, food, hunting ethics, and more.
The partner is named as the presenting sponsor of the Wild South Podcast in all promotions of the episode across print, digital, email, and social channels over three (3) months
Partner/partner product is organically highlighted by the podcast host through custom-recorded brand messaging
The sponsored Wild South Podcast is distributed on Spotify, Apple Podcasts, YouTube, and other podcast platforms by G&G
Advertising audio clip is inserted mid-roll in podcast
HOW IT WORKS
SPONSORSHIP OPPORTUNITIES
wild south podcast
G&G produces one (1) video per month that features an expert to teach a select Southern skill
Full length video (four to six minutes) published on YouTube + a shorter clip posted on Instagram, Facebook, X, and TikTok
HOW IT WORKS
Season Two features eight (8) episodes released twice a month
beginning in January 2025
Season Two talent may include:
Brittany Howard
Henry Winkler
Julian Van Winkle
Robert Earl Keen
Season two
Total Estimated Impressions: 1.75M+
Season One features eight (8) episodes released twice a month beginning in January 2024
Each episode starts with a preamble between DiBenedetto and Nickens with recurring segments such as “What I’m Loving” and “What’s on my Mind,” followed by the interview with the featured guest
Season One talent to include:
Julian Van Winkle, avid duck-hunter + founder of Pappy Van Winkle
Flip Pallot, fly-fishermen
Robert Earl Keen, musician
Hank Shaw, James Beard Award winning Chef + writer
Bill Palmer, president of Tall Timbers
Jen Rehage, Bonefish and Tarpon Trust
Jonathan Wilkins, Black Duck Revival
Mike Chamberlain
Season One
“Presented by” language placement on GardenandGun.com Wild South Podcast landing page + in podcast
channel episode description
“In partnership with” language on all organic and paid promotional traffic drivers via:
Minimum of two (2) social media posts on @GardenandGun editorial handles
Minimum of two (2) newsletter promotional mentions
Two (2)-week digital billboard banner takeover promotion driving to podcast landing page (in-house designed
G&G and partner presents language)
500,000 run-of-site partner-provided brand banner ad impressions (driving traffic to partner’s site page)
Total Estimated Impressions: 3M+
HOW IT WORKS
Season Two features eight (8) episodes released twice a month beginning in January 2025
Season Two talent may include::
Brittany Howard
Henry Winkler
Julian Van Winkle
Robert Earl Keen
Season two
LISTEN NOW
Total Estimated Impressions: 3M+