May 22 – 24, 2023 | Denver, CO
The World’s Most Important Gathering of CMOs and Marketing Executives™
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Join the premier marketing conference
Learn from the experts
Reset your marketing strategy.
Get how-to guidance
and practical solutions
Explore trends, insights
and innovations.
DRAFT
Why Gartner Marketing Symposium/Xpo?
Whether you’re looking to develop longer-term strategies or implement short-term initiatives, it’s important to get the right insights to achieve your mission-critical priorities — from knowing the pitfalls to validating solutions. That’s where we come in. Gartner is here to help you define your strategies for faster, more successful outcomes. We can guide you on your path to success — wherever you may be on your journey.
The conference offers seven tracks to:
Gain insights and expert guidance on the future direction of marketing
Define and validate your marketing strategies
Explore real-world examples on how to execute on key initiatives
Discover and deploy emerging digital best practices
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Learn More
Marketing’s New Directive: Reprioritize, Rethink, Realign
At a moment when marketers must accelerate digitally to drive growth, unclear responsibilities, insufficient customer insight and siloed resources are creating drag. In a sign of increasing dysfunction, marketing organizations that take a collaborative approach to planning digital revenue growth are almost 20%
to exceed their targets. What’s gone wrong?
As economic headwinds mount, it is no longer realistic to achieve goals with greater agility alone or by doing more with less. To thrive in this environment requires relentless and transparent prioritization; marketing leaders must minimize unproductive digital engagement, invest in deeply meaningful brand experiences and drive a purposeful evolution of the marketing function.
Join us at
to learn cutting-edge marketing practices
to drive efficient growth.
less likely
Gartner Marketing Symposium/Xpo™ 2023 conference,
May 22 – 24, in Denver, CO,
Agenda tracks
Lead your marketing organization to success with actionable insight from seven agenda tracks.
Track A
Build and Energize a
Winning Function
Track B
Drive Value Through Strategic
and Operational Agility
Track C
Lead Multichannel Marketing Through Changing Times
Track D
Optimize the Power of Customer Experience During Unpredictable Economic Times
Track E
Drive Growth Through
Commercial Coordination
Track F
Demonstrate Impact, Increase Performance
Track G
Build, Activate and Manage
a Valuable Brand
Track A
Build and Energize a Winning Function
The rise in new and blended responsibilities — driven by CMO priorities like brand, customer experience (CX) and journey orchestration — presents unique challenges for sourcing and developing talent. In this track, explore what it
takes for CMOs to assemble and lead a function that attracts critical talent, improves change resilience and reduces cross-functional friction.
View Full Agenda
Track A
Build and Energize a
Winning Function
Track B
Drive Value Through Strategic
and Operational Agility
Strategic and operational agility is imperative to deliver growth in times of volatility and change. This is more critical than ever in the current economic climate, as marketing’s role and influence are not always clear, and in some cases, they are diminishing. Learn from the experts who set out how marketing can lead from the front by demonstrating strategic and operational agility underpinned by effective metrics, collaboration and communications.
View Full Agenda
Track B
Track C
Lead Multichannel Marketing Through Changing Times
Track E
Drive Growth Through
Commercial Coordination
Track F
Demonstrate Impact, Increase Performance
Track G
Build, Activate and Manage
a Valuable Brand
Track C
Lead Multichannel Marketing
Through Changing Times
Marketers use more channels than ever before to reach their customers, presenting both opportunities and challenges. Learn from insights and best practices on channel strategy, content and execution to navigate shifting audience behaviors and drive growth.
View Full Agenda
Track D
Optimize the Power of Customer
Experience During Unpredictable Economic Times
In unpredictable times, it’s critical for organizations to retain and grow their customer relationships. Marketers that leverage CX tools and best practices are better positioned than their peers to meet and exceed company and customer objectives.
View Full Agenda
Track E
Drive Growth Through
Commercial Coordination
Marketing activities are often so siloed from sales and commercial functions that they wind up working at cross-purposes, making it harder to achieve growth. This track features advice from our experts on how to take charge of this collaborative initiative to have a real impact on revenue.
View Full Agenda
Track F
Demonstrate Impact, Increase Performance
Amid constant change, data unlocks opportunities for communications and marketing. Great customer data management leads to success for
B2B, B2C and marketers with multiple
go-to-market models. In this track,
you can learn how to step up your data game, whether you’re starting from scratch or you’ve already incorporated advanced techniques.
View Full Agenda
Track G
Build, Activate and Manage
a Valuable Brand
Driving brand commitment has never been more important. But building and activating a brand in today’s complex environment is a never-ending job that demands seamless orchestration of internal and external resources. This track explores how to build a powerful strategy, navigate important issues and deliver the most effective brand experiences to your most important audiences.
View Full Agenda
Drive Value Through Strategic
and Operational Agility
Track D
Optimize the Power of Customer Experience During Unpredictable Economic Times
Select a track to reveal.
Our keynote speakers will help you discover new approaches to making smart business decisions.
Keynotes
Gartner keynote
Guest keynotes
Marketing’s New Directive:
Resist the Tyranny of More
Disability and Innovation
Full list of guest keynotes coming soon
Join us for the creative perspective of the award-winning Sekou Andrews.
Haben Girma
The Deafblind Woman Who Conquered Harvard Law
Plugging Into Your Potential
J.R. Martinez
Veteran, Actor, Bestselling Author and Keynote Speaker
