The right technology amplifies your marketing so you can get where you want to go, but there’s a lot to consider.
Want to make big moves?
Confident martech decisions start here
Arrive at better, faster decisions by figuring out
Possible roadblocks you’ll encounter
Which investments you need and how you’ll use them
If tech can solve your biggest issues
Confident martech decisions start here.
Bryan Yeager Research Director
Mike McGuire Research Vice President
Kirsten Newbold-Knipp Research Director
Andrew Frank Research Vice President and Distinguished Analyst
Adam Sarner Research Managing Vice President
Here’s how
Our experts help you answer these big questions to get results.
What’s going to move the needle most?
How do you compare to your peers?
What capabilities and technologies do you already have?
What are you trying to achieve in the next two to three years?
We need to increase conversion across all touchpoints in our e-commerce experience. Help me understand which technologies to consider.
Share and discuss your business goals
Get perspective and supporting data on making the business case and goal/strategy alignment
Crystallize thinking and objectives around initiatives and pain points
Access helpful insights and best practices from the start
Conduct an internal audit to arrive at a baseline
Get the lay of the land
Surface and rationalize redundant or underutilized tech
Align martech inventory to mission- critical priorities
Clarify additional requirements you might need (people, process, data)
Evaluate and discuss findings from audit and benchmarks
Leverage tools and data to measure capabilities and outcomes
Benchmark and identify gaps
Plan for ramping up staffing and resources to support selection
Engage vendors with support (RFPs, contract review, etc.)
Distill everything into an individualized list of tool(s)/platform categories
Connect to experts and additional resources
Prioritize what to tackle first based on business goals
Develop an action plan and create a shortlist
What are you trying to achieve in the next 2-3 years?
Need help navigating martech? Let’s talk
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Verbalize your business goals
