Gartner Tech Growth & Innovation Conference
July 12 – 13, 2022 | Americas | Virtual
Tech Growth Requires a Relentless Customer-Centric Approach
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Building and leading a proactive organization amid a dynamic and challenging market Implementing strategies to anticipate disruption from emerging technologies and market forces Connecting with audiences to drive successful buying experiences Achieving cross-functional alignment to improve the customer’s product and service experience Developing strategies in startup organizations to win and retain customers and talent Improving your product, marketing, buying experience, and organization with innovative technologies and trends Engaging influencers and partners to inform business decisions
At the virtual Gartner Tech Growth & Innovation Conference, attendees will receive a uniquely informed update on driving tech growth fueled by a customer-centric approach.
Gartner Tech Growth & Innovation Conference,
Topics will include:
• • • • • • •
Gartner will unveil new trends at this year’s conference!
Join us virtually, and be the first to gain strategic insights that will accelerate your organization’s growth trajectory and innovation.
We will cover the new trends, approaches and innovative technologies needed to optimize sales and marketing efforts and drive product innovation for business growth and market expansion.
Our powerful keynote session helps you expand your thinking and discover new approaches to make smarter business decisions.
The Virtual Experience
Source: Gartner
By 2025,
At the virtual Gartner Tech Growth & Innovation Conference 2022, you will benefit from unparalleled, unbiased and 100% researched-backed guidance on topics such as customer acquisition, orchestrating successful buyer experiences, emerging technology trends and more.
By 2022,
Gartner keynote
Design is the act of planning, creating, executing or building something according to a strategic plan. Looking at design from this holistic perspective reveals a profound truth: everyone in a digital business is a designer. This presentation establishes design as the “connective tissue” that aligns research, insights, ideas, strategies, processes, architectures, technologies and experiences to achieve optimal business results.
You Are a Designer (You Just Don’t Know It Yet)
Business and society totally depend on each other. Innovation and business solutions cannot be seen separate from how it affects society. But society isn't functioning very well currently, and every business is affected by that. How socially active should your organization be? In four provocative global scenarios we'll explore what you should do to address social fracture, and benefit in the process.
How Every Business Is Impacted By Social Fracture
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Danny Brian, Distinguished VP Analyst, Gartner Reasearch & Advisory
Frank Buytendijk, Distinguished VP Analyst, Gartner Research & Advisory
Danny Brian, Distinguished VP Analyst, Gartner Research & Advisory
Brent Stewart, Senior Director Analyst, Gartner Research & Advisory
Gartner Tech Growth & Innovation Conference 2022,
Brent Stewart, Senior Director Analyst, Gartner Reasearch & Advisory
At the virtual Gartner Application Innovation & Business Solutions Summit 2022, you will benefit from unparalleled, unbiased guidance on topics such as leadership, culture and talent, application and enterprise architecture strategies, software engineering strategies and technologies, and much more.
Gartner Application Innovation
& Business Solutions Summit 2022,
you
Confronting the Customer Power Paradox
Hank Barnes, Distinguished VP Analyst
The modern technology customer has access to more options and information than ever before. As technology has expanded from a role of supporting the business to being the business, diverse value scenarios and decision makers have created a power paradox that challenges provider growth strategies. This Gartner keynote confronts the challenges of the modern buying model and lays out a path forward.
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Guest keynote
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Gain actionable insight from topic-based tracks that span the entire agenda.
Five tracks covering your top priorities
Spotlight tracks
Innovate Your Business With Emerging Technologies and Trends Increase Reach Through Influencers and Partners
View Full Agenda
A. Win Customers and Talent as a Startup Provider B. Everyone Owns the Customer’s Product and Service Experience C. Orchestrate Successful Buying Experiences D. Thrive When External Forces Shake Your Market and Business E. Create and Lead the Responsive and Adaptable Organization
It doesn’t take unlimited resources for startup and emerging providers to win and retain customers and talent in highly competitive markets — but it does take strategy. This track explores the lead generation, talent management and differentiation trends and best practices required to accelerate growth.
A. Win Customers and Talent as a Startup Provider
Successful organizations have a cross-departmental focus on creating a holistic customer and user experience across portfolios of products and offerings at various stages in the product life cycle. This track provides key insights into achieving alignment on the continuous improvement of the total experience in products and services across the customer lifetime.
B. Everyone Owns the Customer’s Product and Service Experience
Connecting with buyers is more confusing than ever as buying decisions are spread throughout the organization, combined with an ever-expanding group of decision makers. The situation gets even more complicated as competition increases. This track provides key insights into engaging audiences to drive successful buying experiences.
C. Orchestrate Successful Buying Experiences
Success depends on more than having strong products and services that meet customer needs. In this track, understand how emerging technologies, forces and trends like geopolitics, social issues, democratization and privacy can act as disruptive events that require providers to make fundamental changes to their strategies or offerings.
D. Thrive When External Forces Shake Your Market and Business
Meeting growth objectives requires proactive organizational management amid a dynamic and challenging market. Attracting top talent and partnerships requires alignment on the values, investments, technologies and competitive stature of the organization in the market, as well as an inclusive, collaborative culture.
E. Create and Lead the Responsive and Adaptable Organization
Application and software engineering leaders must deliver solutions that are optimized for customers, employees and users. This requires a justified investment in design thinking and practices. This track provides insights and fundamentals for working on customer, employee and user experience (CX, EX and UX) initiatives that must be considered when designing and developing digital solutions.
F. Building Great Digital Experiences for Customers and Employees
High-growth organizations realize they can’t do it alone. They engage influencers and leverage partners to amplify sales motions, drive differentiation and speed returns. These ecosystems accelerate awareness and new business conversion. This track provides insights on engaging influencers and partners to inform business decisions.
Increase Reach Through Influencers and Partners
Emerging technologies can improve customer satisfaction, increase competitiveness and grow revenue. In this track, discover how to improve your product, marketing, buying experience, and organization with innovative technologies and trends.
Building Great Digital Experiences for Customers and Employees
Innovate Your Business With Emerging Technologies and Trends
Explore key topics and perspectives in detail. Understand the impact of new trends. Consider ways to support your career and business goals.
This conference is designed so you can engage with and learn from peers and Gartner experts in a myriad of ways.
Workshops
Gartner Peer Conversations
Roundtables
Ask the Expert sessions
One-on-one sessions
•
View All Experts
A 30-minute consultation with a Gartner expert provides targeted, personalized advice to help you plan proactively and invest wisely. (Preregistration is required.)
Connect directly by using Peer Conversations — peer-hosted networking opportunities allowing you to submit, join and discuss topics that are important to you.
Sessions pending
Topic-driven sessions provide a more intimate discussion forum featuring one Gartner expert and end users posing questions. (Preregistration is required.)
Top Trends in Cloud Computing for Product Leaders in 2022 and Beyond Drive Impact of Your ABM Programs With Centers of Excellence — Success Stories From Global Enterprises Taking Advantage of Customer's Zero Trust Security Budgets and Projects Enhance AR Teams’ Strategic Value in Product and Service Experience Communicate Your Commitment to Allyship in Your Employee Value Proposition Democratization of Technology: How Users Are Influencing Adoption and Retention Decisions
Peer-to-peer discussions, facilitated by a Gartner expert, that give attendees a forum to ask and answer each other's questions around a particular topic or challenge. (Preregistration is required.)
Use Customer Stories to Drive Leads to Close Like Top-Performing Companies The Do’s and Don’ts of Engaging External Influencers for Emerging Providers Why Your Messaging Is Falling Flat and What to Do About It How to Inspire Genuine Customer Advocacy The One-Page Customer Experience Playbook for Your Next Product Level Up Your Lead Qualification Practice With Our Lead Scoring Workshop Sharpen Your Differentiation
In these expert-led, small-scale and interactive sessions, you drill down on specific topics with a how-to focus. (Preregistration is required.)
How Do I Maximize Technology for the Good of Society? Advanced Storytelling Approaches How to Position Your Emerging Technology Products for Maximum Adoption Potential Future Metaverse Opportunities Women in Technology: How Tech Providers Can Address the Pay Equity Gap Events, Trade Shows, Conferences: How to Get the Most Out of Your Participation
Product Management and Marketing — Playing as One Team to Drive CX and Value Diversity, Equity and Inclusion ... How to Go Beyond the Tick in the Box? Creating Business Outcomes, Reshaping Value in High Tech Key Take-Aways and Actions for Startup CEOs at TGI Key Take-Aways and Actions for Product Managers at TGI Key Take-Aways and Actions for Tech Marketing Leaders at TGI
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Case Studies
Learn More
Platinum
Get unparalleled, actionable guidance to enable faster, smarter decisions and stronger performance on your most critical priorities at Gartner Application Innovation & Business Solutions Summit 2022.
Don’t miss this chance
Technology and services providers must simplify the buying and owning process. Gartner Tech Growth & Innovation Conference 2022 will deliver unbiased actionable insights, advice and tools for technology teams to improve customer satisfaction, maintain retention and impact growth from first point of engagement to decision to implementation and beyond.
CEOs
General managers
Product managers
Product marketers
Analyst relations
Calling all innovators and technology leaders
If you are a technology leader responsible for go-to-market, customer experience, product or marketing strategies, this conference is for you.
Creative Talent Acquisition and Management Strategies for Startups M&A Planning Must Have Strategic Alignment With Buyers for a Customer-Centric Exit Ask the Expert: Does Your Price Model Support Your Business Model? Workshop: Use Customer Stories to Drive Leads to Close Like Top-Performing Companies Case Study: Drive Higher Conversions With Website Homepage Best Practices Roundtable: Key Take-Aways and Actions for Startup CEOs at TGI
33 sessions are ideally suited for CEOs, including our top 6. Top 6 recommended sessions:
• • • • • •
CEOs will learn how to generate leads, manage talent, and understand the differentiation trends and best practices required to accelerate growth.
Accelerate revenue growth and customer acquisition. Win and retain top talent in a competitive market. Expand the revenue growth impact of partnering and routes to market. Engage influencers and maximize results from external partnerships.
• • • •
General managers will gain access to powerful insights and advice to adopt the best high-growth opportunities and competitive strategies:
Highlight areas of competitive advantage, differentiation and key competitors. Clarify key areas of adoption and buyer needs for emerging technologies in various stages of growth. Anticipate external market forces requiring you to make fundamental changes to your strategies or offerings. Create a diverse and inclusive culture where employees feel valued.
Product managers will learn how to develop a cross-functional holistic customer and user experience across product and service portfolios.
Take a “whole product” view of customer value and experience. Focus on customer outcomes over business metrics to drive success. Develop cross-department collaboration to impact product revenue growth. Evaluate effects of competitors and emerging technologies as a market influence.
Marketers will gain access to innovative go-to-market, demand marketing and sales enablement best practices to simplify the buying journey.
Enable buyers to help simplify their decision making. Create meaningful differentiation and compelling stories that raise buyer trust and confidence. Engage buyers beyond conversion to value and advocacy. Attract and accelerate high-quality leads through your existing digital channels.
Analyst relations (AR) professionals will learn how to level up the impact of AR to align with and meet corporate objectives.
Explore ways to proactively collaborate to stay ahead of market dynamics and competitive threats. Leverage analyst insight to support and influence strategic mission-critical priorities. Maximize engagement with analysts by building a goal-based engagement plan. Engage influencers and maximize results from external partnerships.
33 sessions are ideally suited for product managers, including our top 6. Top 6 recommended sessions:
The Rising Relevance of a Generative Technology and Service Provider Roundtable: Creating Business Outcomes, Reshaping Value in High Tech The Future of Data and Analytics for Tech and Service Providers The Gartner CX CORE Model: Bring the “Customer Relationship” Back Into Your CX Strategy Workshop: The One-Page Customer Experience Playbook for Your Next Product Product-Led Growth Isn’t For Everyone. Or Is It?
Workshop: Sharpen Your Differentiation Managing Tech Marketing Talent Amid Three Seismic Shifts Resulting From the Global Pandemic Top 3 Marketing Trends for 2022, Insights Learned From Growth Organizations Workshop: Level Up Your Lead Qualification Practice With Our Lead-Scoring Workshop Drive Impact of Your ABM Programs With Centers of Excellence — Success Stories From Global Enterprises Ask the Expert: How to Position Your Emerging Technology Products for Maximum Adoption Potential
33 sessions are ideally suited for product marketers, including our top 6. Top 6 recommended sessions:
The Rising Relevance of a Generative Technology and Service Provider Customers’ Composable Applications Require Changes to Products, Ecosystems and Marketplaces How and Where to Find IT Talent in 2022: Nearshore, Offshore and Onshore Options Planet of the Ops: Why Operability Is Central to Product and Service Success Ask the Expert: How to Position Your Emerging Technology Products for Maximum Adoption Potential Roundtable: Creating Business Outcomes, Reshaping Value in High Tech
33 sessions are ideally suited for general managers, including our top 6. Top 6 recommended sessions:
The Who and How of External Influencers on Line-of-Business Buyers of Technology Workshop: The Do’s and Don’ts of Engaging External Influencers for Emerging Providers Tap Into Analyst Insights: They’re Talking to Your Buyers Roundtable: Enhance AR Teams’ Strategic Value in Product and Service Experience Case Study: Make Your Influencer Ecosystem Work for Your Business in Times of Turmoil Roundtable: Communicate Your Commitment to Allyship in Your Employee Value Proposition
33 sessions are ideally suited for professionals in analyst relations, including our top 6. Top 6 recommended sessions:
Tech marketers
33 sessions are available for CEOs, including our top 6 recommendations. Top 6 recommended sessions:
41 sessions are available for product managers, including our top 6 recommendations. Top 6 recommended sessions:
33 sessions are available for tech marketers, including our top 6 recommendations. Top 6 recommended sessions:
32 sessions are available for general managers, including our top 6 recommendations. Top 6 recommended sessions:
17 sessions are available for professionals in analyst relations, including our top 6 recommendations. Top 6 recommended sessions:
Connect with the world’s leading tech leaders to discover innovative technologies and more at the virtual Gartner Tech Growth & Innovation Conference. Gartner Tech Growth & Innovation Conference does not offer exhibitor opportunities. However, we offer a variety of conferences where you can engage with the Gartner CIO and IT executive audience around the world.
Exhibit Showcase
Please view our exhibiting opportunities at other Gartner conferences
here.