Gartner Tech Growth & Innovation Conference
June 14 – 15, 2023 | San Diego, CA
Accelerating Revenue Growth in High Tech ... Efficiently
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Intro
In-Person Experience
Who Should Attend
Tracks at a Glance
Interactive Sessions
Meet the Experts
Keynotes
Alumni Experience
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DRAFT
Gartner IT Infrastructure, Operations & Cloud Strategies Conference 2020
Building and leading a proactive organization amid a dynamic and challenging market Implementing strategies to anticipate disruption from emerging technologies and market forces Connecting with audiences to drive successful buying experiences Achieving cross-functional alignment to improve the customer’s product and service experience Developing strategies in startup organizations to win and retain customers and talent Improving your product, marketing, buying experience, and organization with innovative technologies and trends Engaging influencers and partners to inform business decisions
Topics will include:
• • • • • • •
“The high-tech market is rapidly evolving — providers need to evaluate and de-risk their opportunity to realize tomorrow's success today.”
B2B technology buying behavior is in a state of flux due to the evolution of buyers themselves and from macro trends shaping technology purchase decisions and methods. Strategies and tactics from product design through customer expansion can be optimized through technology and go-to-market (GTM) advances, but they must be efficient. Drive growth at all costs? No longer.
is designed to equip technology executives and their teams with the objective insights, expert guidance and practical tools they need to achieve their revenue growth and customer retention priorities in a fast-paced and evolving dynamic market. Attendees obtain effective strategies and tactics for driving sustainable revenue and customer growth as they learn which best practices, key capabilities and technologies deliver results across technology marketing, product management and executive functions. No matter where you are on your growth and innovation trajectory, we’re here to help you get to your destination faster, with confidence.
Chrissy Healey
Conference Co-Chair and Gartner VP Analyst
David Yockelson
Conference Co-Chair, VP Analyst and Gartner Fellow
“Technology providers must win and grow business, but also do so efficiently and at scale. At the Gartner Tech Growth & Innovation Conference, our experts, sessions and peer case studies will help provide the playbook for success.”
The Gartner Tech Growth & Innovation Conference in-person experience
Gartner Tech Growth & Innovation Conference provides a unique, in-person destination experience designed for top leadership teams to connect face-to-face with Gartner experts and your peers. Together, you’ll explore industry-shaping insight in an unforgettable atmosphere of excitement and camaraderie beyond the possibilities of a screen.
Gartner Peer Conversations
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View All Experts
A 30-minute consultation with a Gartner expert provides targeted, personalized advice to help you plan proactively and invest wisely. (Preregistration is required.)
One-on-one sessions
Connect directly by using Peer Conversations — peer-hosted networking opportunities allowing you to submit, join and discuss topics that are important to you.
Sessions pending
Ask the Expert sessions
Topic-driven sessions provide a more intimate discussion forum featuring one Gartner expert and end users posing questions. (Preregistration is required.)
Top Trends in Cloud Computing for Product Leaders in 2022 and Beyond Drive Impact of Your ABM Programs With Centers of Excellence — Success Stories From Global Enterprises Taking Advantage of Customer's Zero Trust Security Budgets and Projects Enhance AR Teams’ Strategic Value in Product and Service Experience Communicate Your Commitment to Allyship in Your Employee Value Proposition Democratization of Technology: How Users Are Influencing Adoption and Retention Decisions
Roundtables
Peer-to-peer discussions, facilitated by a Gartner expert, that give attendees a forum to ask and answer each other's questions around a particular topic or challenge. (Preregistration is required.)
Inspiring presentations
Immerse yourself in engaging sessions by Gartner experts, industry experts and your peers. Thought-provoking, curated breakouts, plus real-life stories of success through peer-led case studies to help you learn more about the latest trends and how to apply these insights and gain unique perspectives.
How Do I Maximize Technology for the Good of Society? Advanced Storytelling Approaches How to Position Your Emerging Technology Products for Maximum Adoption Potential Future Metaverse Opportunities Women in Technology: How Tech Providers Can Address the Pay Equity Gap Events, Trade Shows, Conferences: How to Get the Most Out of Your Participation
Product Management and Marketing — Playing as One Team to Drive CX and Value Diversity, Equity and Inclusion ... How to Go Beyond the Tick in the Box? Creating Business Outcomes, Reshaping Value in High Tech Key Take-Aways and Actions for Startup CEOs at TGI Key Take-Aways and Actions for Product Managers at TGI Key Take-Aways and Actions for Tech Marketing Leaders at TGI
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Case Studies
By 2025,
By 2022,
Meet Gartner experts and peers and enjoy:
Source: Gartner
At the virtual Gartner Application Innovation & Business Solutions Summit 2022, you will benefit from unparalleled, unbiased guidance on topics such as leadership, culture and talent, application and enterprise architecture strategies, software engineering strategies and technologies, and much more.
Gartner Application Innovation
& Business Solutions Summit 2022,
Two Gartner expert keynotes that explore critical growth priorities and a guest keynote designed to broaden your horizons. 75+ sessions Planned and unplanned peer networking In-the-moment insights
Take advantage of:
• • • •
Interactive sessions and networking
Expert one-on-one meetings
Engage with Gartner experts and peers in Ask the Expert sessions, workshops and roundtables to discover answers to shared challenges. Experience a community atmosphere through spontaneous encounters, continued conversations and more opportunities to expand your network and elevate your leadership.
Gartner experts,
Ask the Expert sessions, workshops and roundtables
Gain additional in-depth insight and validate your business strategies with Gartner experts. Get tailored guidance on your specific challenge or goal. (Preregistration is required.)
Learn More
Platinum
Get unparalleled, actionable guidance to enable faster, smarter decisions and stronger performance on your most critical priorities at Gartner Application Innovation & Business Solutions Summit 2022.
Don’t miss this chance
Who should attend
Product managers
Product marketers
CEOs
General managers
Calling all product, GTM and executive technology leaders!
If you are a technology leader responsible for go-to-market, customer experience, product or marketing strategies, this conference is for you.
Product managers can learn how to align product strategies with dynamic market opportunities and lead innovation within their organization:
Develop UX/CX capabilities that drive adoption. Create product roadmaps that will help attract and retain target market customers. Learn how to apply product-led growth principles in alignment with other key functions. Uncover the best ways to infuse product plans with market and buyer insight. Understand how users and buyers compare competitive offerings. Determine the most effective technologies to drive product development and team collaboration.
• • • • • •
Here are some sessions in the agenda you’ll find valuable:
Top 3 Imperatives for Product Managers in Uncertain Times Intensifying Product Analytics to Design for Sustainable and Compelling CX Top Predictions for the Cloud Market in 2023 and Beyond Supercharge Your Product Experience With A Rich Collaboration Toolset IT Service Providers' Market Growth Opportunities — Driven by Context, Cloud and Consulting Best Practices to Monetize Established and Emerging Techniques of AI
Marketers can gain access to innovative demand marketing, and sales enablement best practices to drive revenue growth across customer journey:
It’s Good to Be Sustainable, but Only If Your Claims Are Attainable: Don’t Greenwash Winning Good Business: Navigating the Complexities of the Departmental Buyer Deploy Influencers Along the Buyer Journey to Maximize Efficient Growth Realize Data-Driven PLG Scale With Product-Led Revenue Tech Transform Your Website From a Liability to an Asset The Top Tech Marketing Trends of Today and Tomorrow Enabling Business Growth
Understand how market conditions as well as evolving demographics influence buying dynamics. Determine which channels and content are most effective in driving awareness and progressing opportunities. Learn how marketing must participate in product-led growth motions. Create sales enablement content and plans for fast onboarding and selling confidence. Find the right technologies to optimize your PLG, ABM and other GTM motions.
• • • • •
CEOs can learn how to build new business models and growth opportunities, and how to adapt to the changing postpandemic environment:
Ask the Expert: How Do I Design the Blueprint for Efficient Growth? Case Study: A Closer Look at Two Real World Product Led Growth (PLG) Stories When Change Is the Only Constant: Key Tech Provider Lessons Learned From Startup Pivots Buyer Centricity: The Missing Linchpin in Your Partner Ecosystem Case Study: Driving a Culture of Growth by Diversifying the Leadership Bench Workshop: Drive Renewable Revenue by Optimizing Customer Success Management
Select the best GTM strategies and tactics to drive growth. Understand how to create marketing, sales, and customer success alignment. Develop a market-ready product roadmap. Determine optimal portfolio marketing activities. Create optimal route to market strategies. Formulate enablement plans across sales roles. Establish content strategies that attract the right buyers.
General managers can gain access to powerful insights and advice to adopt the best high-growth opportunities and competitive strategies, and will learn how to problem-solve across market silos:
Explore and Extend: Where and When to Place Growth Bets in Your Product or Service Portfolio Buyer Centricity: The Missing Linchpin in Your Partner Ecosystem Shift from Product-Out to Buyer-In: Create Value-Oriented Go to Market in Your Organization RevOps as an Enabler of Company Growth Spur Customer Adoption Through Your Technology Landscape Amplifying Growth Opportunities by Rethinking Marketplace and Ecosystem Strategies
Orchestrate product, marketing, sales and customer success resources to best address market conditions and growth. Identify and measure the business value of new technologies to power roadmaps and drive customer outcomes. Understand market trends to de-risk decisions on product and GTM strategies. Create talent acquisition and management plans that address efficient growth goals. Determine the best portfolio management and GTM strategies and tactics. Evaluate GTM alternatives across your portfolio.
Gain actionable insight from topic-based tracks that span the entire agenda.
Successful product strategies create customer impact. In a turbulent economy, you must design a roadmap that increases user adoption and improves customer retention. This track provides key insights on planning and managing compelling experiences for products and services across the entire customer journey.
A. Designing Compelling Product and Service Experiences
2023 tracks
GTM strategies that address both growth and sustainability are not mutually exclusive. This track enables marketing, product, and customer leaders to identify, unlock and capitalize on the most relevant business and operating drivers to fuel an efficient and sustainable engine of growth.
B. Cultivating an Engine of Growth
Drive real client value from technology investment. Maximize opportunity and minimize risk of technology investments by identifying their tangible business value. This track provides key insights on quantifying value of emerging technologies to de-risk and optimize roadmap investments and remove barriers for adoption.
C. Elevating Business Value of Emerging Technology
Customer growth is your growth. Evolving market and buying dynamics force adaptation and alignment among marketing, sales, and other customer-facing functions. Can you reach buyers, influencers, users, and customers effectively? This track helps high-tech providers optimize approaches to buying, renewing and growth strategies.
D. Marketing and Aligning to Customer Value
Innovate your revenue retention, renewal, and growth engines. Use technology and data assets internally to gain insight on prospects and customers, optimize marketing programs, better support sales and drive optimal product roadmaps.
Building Great Digital Experiences for Customers and Employees
Spotlight track
Leveraging Technology to Support Growth
Hot topics, tracks and interactive sessions covering your top priorities
Learn and engage
Gartner Tech Growth & Innovation Conference is designed to equip technology executives and their teams with the objective insights, expert guidance, and practical tools that they need to achieve their revenue growth and customer retention priorities in a fast-paced and evolving dynamic market. No matter where you are on your growth and innovation trajectory, we’re here to help you get to your destination faster — with confidence.
Compelling customer experiences GTM strategies Marketing optimized for growth
2023 Tracks at a Glance
A. Designing Compelling Product and Service Experiences B. Cultivating an Engine of Growth C. Elevating Business Value of Emerging Technology D. Marketing and Aligning to Customer Value Spotlight Track: Leveraging Technology to Support Growth
Explore four agenda tracks and one spotlight track:
A. B. C. D. Spotlight Track:
Discover the most important topics at the conference:
Hot topics
Product life cycle management Emerging technology value and risk Business and ecosystem evolution
Create customer experiences that drive purchases, adoption, advocacy, retention, and growth.
Compelling customer experiences
Determine the best GTM strategies and motions for your products and services, exploring PLG, RevOps and ABM/ABX along with supporting technologies.
GTM strategies
Understand evolving buyer behavior, journeys and challenges to address changing landscapes and optimize marketing and selling effectiveness.
Marketing optimized for growth
Improve product and service development along with customer value propositions through innovative planning, pricing, and packaging.
Product life cycle management
Determining commercial opportunities and prospective business outcome value for emerging technologies and communicating this with customers.
Emerging technology value and risk
Developing new business models and co-innovation ecosystems for growth and value.
Business and ecosystem evolution
Transforming Marketing to Align to the Customer Driving a Culture of Growth by Diversifying the Leadership Bench A Closer Look at Two Real World Product Led Growth (PLG) Stories
Peer case studies
Hear firsthand from thought-provoking guest speakers and industry peers.
At Gartner Tech Growth & Innovation Conference, attendees can connect with world-class Gartner technology and service provider experts and industry-leading peers in an environment built for dialogue.
Networking and interactive sessions
Attendees can exchange ideas, experiences and best practices as they join the world’s most important gathering of senior technology executives. Benefit from unparalleled networking with peers through planned and unplanned networking, all under one roof.
Network with Gartner technology and service provider (TSP) experts and industry peers
Expect the best speakers, brightest minds and innovative ideas and research. These sessions provide the inspiration and actionable insights to help guide you to transform your most critical business priorities into business results.
Lean back, listen and prepare to be inspired
Quantitative and qualitative trends
Facilitated by Gartner experts, these sessions challenge you to solve problems together, exchange viewpoints and get to the core of the business imperatives that drive you and your peers.
Lean in, engage and prepare to connect
Roundtable sessions
Social engagements
Guest speakers
Diagnostics and forecast sessions
Roundtable Sessions
Industry Cloud Platforms, Your 2023 Jumpstarter for Renewed Enterprise Cloud Momentum IT Services Trends and Technologies Radar: What You'll Need to Adopt, Provide & Deliver Through 2028 Three Business Outcomes That Set the Fastest Growing Product Led Growth Organizations Apart Top Predictions for the Cloud Market in 2023 and Beyond
Lead scoring, ABM framework and competitive diagnostics sessions.
Must-Haves for a Thriving Customer Community Sharpening Your GTM With Third-Party Intent Data A Peer Exchange on Catalyzing Customer Experience Design Winning User Journeys Using Digital Adoption Platforms
Roundtables are peer-to-peer discussions, facilitated by a Gartner expert, that give attendees a forum to ask and answer one another’s questions around a particular topic or challenge. (Preregistration is required.)
Have fun and build new business relationships with peers as you engage in networking.
Meet the experts
Workshops
Workshops are expert-led, small-scale and interactive sessions with peers, where you drill down on specific topics with a how-to focus. (Preregistration is required.)
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Gartner One-on-One Meetings
What Tech Providers Need to Understand About Generative AI Exploring the Present Day Challenges of Technology Buying How to Use Constraints to Create New Value Opportunities Best Practices to Monetize Established and Emerging Techniques of AI Next-Level Events: How Not to Suck Best Practices for a Successful Cybersecurity Business Strategy Meeting the Challenge of Efficient Growth Cut Friction, Speed Sales With Interactive Demos to Give People What They Want
View Full Agenda
Our unbiased Gartner experts will help you advance your most critical priorities through industry-leading insights, guidance, and tools. Tap their unique expertise to make faster, smarter decisions.
Take advantage of 30 minutes of undivided attention and support from a Gartner expert, specific to your questions. Get feedback on a key initiative or share an urgent challenge. Attendees tell us these meetings in themselves are worth the cost of the conference admission. (Preregistration is required.)
Sharpen Your Differentiation How to Select the Right Design and Technologies to Derisk AI Prove the Value of Marketing by Designing Compelling Dashboards for the B2B Customer Life Cycle Supercharge Your Product Experience With a Rich Collaboration Tool Set Drive Renewable Revenue by Optimizing Customer Success Management Assess and Uplift the CX Management Maturity Level Of Your Product Team Elevate the Success of Strategic Incentives Across Your Partner Ecosystem Defining and Applying Business Outcomes (Working Session)
Topic-driven sessions provide a more intimate discussion forum featuring one Gartner expert and a group of peers posing questions. (Preregistration is required.)
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Group Rate Discount
Gartner Tech Growth & Innovation Conference is built for technology teams like yours and designed with singular focus: revenue growth acceleration. Whether you are a product manager, general manager, product marketer, demand generation manager, customer marketing manager, or tech and emerging startup CEO, the conference helps all key stakeholders align, collaborate and achieve revenue growth within your organization. Attending as a team helps you divide and conquer the agenda to accelerate revenue growth. Take advantage of our Group Rate Discount here.
Gartner keynotes
A convergence of forces has reset the environment in which tech providers operate and compete, driving a renewed focus on efficient growth. Tech providers must invest in their customer base, evolve their product portfolio, apply innovative technology to their operations, and adopt new go-to-market strategies that yield consistent results. This keynote assesses the changed landscape and explores key actions to efficiently drive customer adoption, retention and growth.
Efficient Growth: The New Imperative for Technology and Service Providers
Gartner keynote
How Every Business Is Impacted By Social Fracture
Guest keynote
View All Speakers
You Are a Designer (You Just Don’t Know It Yet)
Danny Brian, Distinguished VP Analyst, Gartner Reasearch & Advisory
Frank Buytendijk, Distinguished VP Analyst, Gartner Research & Advisory
Eric Trenk, VP Analyst, Gartner Research & Advisory
Maria Marino, VP Analyst, Gartner Research & Advisory
Brent Stewart, Senior Director Analyst, Gartner Reasearch & Advisory
Design is the act of planning, creating, executing or building something according to a strategic plan. Looking at design from this holistic perspective reveals a profound truth: everyone in a digital business is a designer. This presentation establishes design as the “connective tissue” that aligns research, insights, ideas, strategies, processes, architectures, technologies and experiences to achieve optimal business results.
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Gartner and guest speaker keynotes
Prepare to be inspired by Gartner expert keynotes that explore critical growth priorities and a guest keynote designed to broaden your horizons.
Our guest keynote speakers, experienced practitioners and unbiased Gartner experts will help you expand your thinking and discover new approaches to make smarter business decision.
here.
Get unparalleled, unbiased guidance to tackle your biggest priorities at Gartner Tech Growth & Innovation Conference 2023.
VP Analyst
Maria Konnikova
Bestselling Author, Journalist and Professional Poker Player
Maria Marino
Eric Trenk
Rethinking Constraints to Create New Value Opportunities
Katie Gove
Senior Director Analyst
Dennis Gaughan
Distinguished VP Analyst
The Poker Game of Life: Using Poker to Enhance Thinking and Decision Making
For years, the tech industry has been defined by fairly rigid choices: You are a software company, a service provider or a systems company. New constraints have emerged that challenge traditional models. This keynote explores the collision between the constraints of a turbulent world, changing customer behaviors and an evolving competitive landscape to provide a new path to efficient growth.
Katie Gove, Senior Director Analyst, Gartner Research & Advisory
Dennis Gaughan, Distinguished VP Analyst, Gartner Research & Advisory
Maria Konnikova combines her personal experience as a champion poker player with her original research into the psychology of human decision making to explore how we can all learn to make better decisions in every aspect of our lives — from the negotiating table to our personal relationships. How can we think probabilistically, manage our emotions, evaluate risk, distinguish the noise of chance from the elements of control, learn when to go all in and when to fold? Journey with her into some of the deepest crevices of the human mind, and emerge with a roadmap for how you can — immediately and practically — become a clearer thinker and more optimal decision maker in all areas of your life.
Maria Konnikova Bestselling Author, Journalist and Professional Poker Player
Tech marketers
Analyst relations
Creative Talent Acquisition and Management Strategies for Startups M&A Planning Must Have Strategic Alignment With Buyers for a Customer-Centric Exit Ask the Expert: Does Your Price Model Support Your Business Model? Workshop: Use Customer Stories to Drive Leads to Close Like Top-Performing Companies Case Study: Drive Higher Conversions With Website Homepage Best Practices Roundtable: Key Take-Aways and Actions for Startup CEOs at TGI
33 sessions are available for CEOs, including our top 6 recommendations. Top 6 recommended sessions:
CEOs will learn how to generate leads, manage talent, and understand the differentiation trends and best practices required to accelerate growth.
Accelerate revenue growth and customer acquisition. Win and retain top talent in a competitive market. Expand the revenue growth impact of partnering and routes to market. Engage influencers and maximize results from external partnerships.
General managers will gain access to powerful insights and advice to adopt the best high-growth opportunities and competitive strategies:
Highlight areas of competitive advantage, differentiation and key competitors. Clarify key areas of adoption and buyer needs for emerging technologies in various stages of growth. Anticipate external market forces requiring you to make fundamental changes to your strategies or offerings. Create a diverse and inclusive culture where employees feel valued.
Product managers will learn how to develop a cross-functional holistic customer and user experience across product and service portfolios.
Take a “whole product” view of customer value and experience. Focus on customer outcomes over business metrics to drive success. Develop cross-department collaboration to impact product revenue growth. Evaluate effects of competitors and emerging technologies as a market influence.
Marketers will gain access to innovative go-to-market, demand marketing and sales enablement best practices to simplify the buying journey.
Enable buyers to help simplify their decision making. Create meaningful differentiation and compelling stories that raise buyer trust and confidence. Engage buyers beyond conversion to value and advocacy. Attract and accelerate high-quality leads through your existing digital channels.
Analyst relations (AR) professionals will learn how to level up the impact of AR to align with and meet corporate objectives.
Explore ways to proactively collaborate to stay ahead of market dynamics and competitive threats. Leverage analyst insight to support and influence strategic mission-critical priorities. Maximize engagement with analysts by building a goal-based engagement plan. Engage influencers and maximize results from external partnerships.
41 sessions are available for product managers, including our top 6 recommendations. Top 6 recommended sessions:
The Rising Relevance of a Generative Technology and Service Provider Roundtable: Creating Business Outcomes, Reshaping Value in High Tech The Future of Data and Analytics for Tech and Service Providers The Gartner CX CORE Model: Bring the “Customer Relationship” Back Into Your CX Strategy Workshop: The One-Page Customer Experience Playbook for Your Next Product Product-Led Growth Isn’t For Everyone. Or Is It?
Workshop: Sharpen Your Differentiation Managing Tech Marketing Talent Amid Three Seismic Shifts Resulting From the Global Pandemic Top 3 Marketing Trends for 2022, Insights Learned From Growth Organizations Workshop: Level Up Your Lead Qualification Practice With Our Lead-Scoring Workshop Drive Impact of Your ABM Programs With Centers of Excellence — Success Stories From Global Enterprises Ask the Expert: How to Position Your Emerging Technology Products for Maximum Adoption Potential
33 sessions are available for tech marketers, including our top 6 recommendations. Top 6 recommended sessions:
The Rising Relevance of a Generative Technology and Service Provider Customers’ Composable Applications Require Changes to Products, Ecosystems and Marketplaces How and Where to Find IT Talent in 2022: Nearshore, Offshore and Onshore Options Planet of the Ops: Why Operability Is Central to Product and Service Success Ask the Expert: How to Position Your Emerging Technology Products for Maximum Adoption Potential Roundtable: Creating Business Outcomes, Reshaping Value in High Tech
32 sessions are available for general managers, including our top 6 recommendations. Top 6 recommended sessions:
The Who and How of External Influencers on Line-of-Business Buyers of Technology Workshop: The Do’s and Don’ts of Engaging External Influencers for Emerging Providers Tap Into Analyst Insights: They’re Talking to Your Buyers Roundtable: Enhance AR Teams’ Strategic Value in Product and Service Experience Case Study: Make Your Influencer Ecosystem Work for Your Business in Times of Turmoil Roundtable: Communicate Your Commitment to Allyship in Your Employee Value Proposition
17 sessions are available for professionals in analyst relations, including our top 6 recommendations. Top 6 recommended sessions:
2023 has brought significant new challenges. Technology and service providers are grappling with new dynamics and challenges to growing their businesses. Evolving buying and owning processes are changing how products and services are designed, marketed and sold. And these activities must be optimized from the first point of engagement through customer value realization, retention and growth. We listened to your feedback and your priorities, and we built Gartner Tech Growth & Innovation Conference 2023 to help you address these challenges.
The alumni experience: Why you should join us again in 2023
Join us again in 2023 to:
Gain actionable insights to implement immediately
Interact with more experts to address your priority questions and challenges
Explore case studies and share your success and challenges with your peers and industry leaders
Gartner Tech Growth & Innovation Conference is built for technology teams like yours and designed with a singular focus: sustainable revenue growth acceleration. Whether you are a product manager, general manager, product marketer, demand generation manager, customer marketing manager, or tech and emerging startup CEO, the conference helps all key stakeholders align, collaborate and achieve revenue growth within your organization. Attending as a team helps divide and conquer the expansive agenda to accelerate sustainable revenue growth. Take advantage of our Group Rate Discount here.
