Economic and societal disruptions have become a constant challenge for marketers, yet new tech disruptions now provide an energizing force.
Stress-test
Explore insights and predictions from Gartner marketing research and our survey of CMOs and marketing leaders, such as:
Source: Gartner
In a tech-driven world, access is everything — and Gartner Marketing Symposium/Xpo™ conference gives it to you. Gain access to vendors at the forefront of technology.
Exhibit Showcase
Join us this May for the latest insights to tackle your top priorities at Gartner Marketing Symposium/Xpo™ conference.
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The World’s Most Important Gathering of CMOs and Marketing Executives
Engage with marketing executive peers and Gartner experts in a variety of interactive sessions.
Building the Marketing Function of Tomorrow: From Delivery to Directing Disruption
Gartner Keynotes
The impact and magnitude of new waves of disruption, caused in part by the rise of generative AI, require CMOs to change their function radically. CMOs must recast marketing’s value proposition to a driver of long-term resilience, reimagine the constructs of a digitally enabled organization by balancing the human-digital mix and reset how they collaborate with partners to increase value.
Expand your experience
Premier
your marketing strategies and ensure its relevance amidst changing business goals.
Explore
new ways to build more resilient marketing teams and ways of working.
what it means to
maximise omnichannel marketing performance.
Rethink
your promise to
unlock the value of your marketing resources.
Renew
™
Gartner Predicts
Insights
Lead Marketing Through Disruption’s Next Wave
Roundtables
Explore Full Agenda
Join your marketing executive peers to explore
relevant topics inspired by the latest research in these small-group sessions moderated by Gartner experts.
Preregistration is required. Also, CMO Roundtables are also available and are for CMO Circle participants only.
Roundtables
Ask the Expert sessions
Ask the Expert sessions
Ask a Gartner expert your most pressing questions
on a hot research topic in these small, interactive group sessions.
Preregistration is required.
Gartner one-on-ones
Gartner one-on-ones
Pressure-test your ideas and get advice from a Gartner expert in a 30-minute private consultation, included in your registration. Learn more about
Preregistration is required.
CMO Circle Program
CMO Circle Program
Attend our CMO Circle, an exclusive program within the overall agenda designed for chief marketing officers to explore new strategies where you and your fellow marketing leaders can share innovative ideas and grow your community of peers.
Application to the program and preregistration for CMO Roundtables are required.
Gartner experts.
Kristina LaRocca-Cerrone
Senior Director, Advisory
Matt Moorut
Director Analyst
Explore Speakers
of attendees preferred attending conferences
as a team of four or more.
87
Lift your capabilities as a team
%
Source: Gartner Survey
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and
create an action plan together.
Join a Gartner expert one-on-one
what’s learned to create applicable strategies.
Regroup and discuss in real time
to cover more actionable take-aways.
Attend a wider range of sessions
Get more from the conference as a team:
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organisations that use AI across the marketing function will shift of their staff’s operations from production to more strategic activities.
By 2025
75%
brands will see their
organic site traffic decrease by
as consumers
embrace GenAI-powered search.
By 2028,
and the majority are readjusting their commitments
to marketing’s channels, resources and programs.
75%
“do more with less,”
of CMOs’ media
budget is allocated to supporting consideration and increasing conversion, with only spent
on awareness.
More than half
28%
The best CMOs and marketing leaders lean into disruption. Access Gartner’s unparalleled expertise alongside thousands of prominent marketing leaders to:
of CMOs report being asked to
50% or more
13 – 14 May 2024 | London, U.K.
Haben Girma
Disability Rights Lawyer
and Author
Tim Peake
Astronaut and Bestselling Author
In this inspirational presentation, Tim Peake shares
how his experience gave him unique insight into what it takes to not just survive but thrive in isolation following a six-month space mission. Join this guest keynote to explore strategies to encourage us to thrive in different and new environments.
How to Survive and Thrive in New Environments
Guest Keynotes
Join us for an engaging presentation with bestselling author Haben Girma, the first deafblind person to graduate from Harvard Law School, as she shares
how she became an advocate, and what we can do
to make our communities more inclusive.
Disability and Innovation: The Power of Positive Change
Platinum
