Finding New
Customers
What Is Keeping Tech CEOs Up at Night in 2022?
DRAFT
The size of each circle represents the percentage of respondents that faced that challenge.
n = 284 tech CEOs; Q. What keeps you up at night?
Source: 2022 Gartner Fourth Annual Tech CEO Survey
© 2022 Gartner, Inc. and/or its affiliates. All rights reserved. CM_GTS_1999476
Tech CEOs should focus their attention on three key challenge areas — nding new customers, customer retention and retaining employees — to ensure
a healthy business.
Tech CEOs should focus their attention on three key challenge areas —finding new customers, customer retention and retaining employees — to ensure
a healthy business.
Finding New Customers
Increasing Competition
47%
30%
2021 Annual
Tech CEO Survey
2022 Annual
Tech CEO Survey
25%
33%
1.3x
External Challenges
Increasing
Competition
Customer
Retention
Customer
Satisfaction
Economic
Climate
Lack of Differentiation
Internal Challenges
2021 Annual
Tech CEO Survey
2022 Annual
Tech CEO Survey
20%
1.6x
32%
20%
31%
2021 Annual
Tech CEO Survey
2022 Annual
Tech CEO Survey
2021 Annual
Tech CEO Survey
2022 Annual
Tech CEO Survey
17%
1.4x
2021 Annual
Tech CEO Survey
2022 Annual
Tech CEO Survey
11%
1.8x
25%
20%
Retaining
Employees
Lack of
Funding
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Recruiting New Employees
Increasing Employee Benefit Costs
Having to Lay Off Employees
Meeting Government Compliance
Succession Planning
Being Sued
Improve Attracting and Retaining Talent by Addressing 3 Blind Spots for Tech CEOs
Disappointment Over Business Performance Issues
2021 Annual
Tech CEO Survey
2022 Annual
Tech CEO Survey
20%
1.2x
25%
Personal Challenges
Company’s impact on Employees’ Mental/Physical Health
Company’s impact on Personal Mental/Physical Health
Damaging My Reputation
2021 Annual
Tech CEO Survey
2022 Annual
Tech CEO Survey
21%
20%
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Cash Burn/Running Out of Cash
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