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Breaking Barriers: Drive Faster Go-to-Market, Revenues and Growth
Whit Andrews
Distinguished VP Analyst
Why Gartner?
Expert guidance and tools for faster, smarter organizational decisions and stronger performance.
Why Gartner Tech Growth & Innovation Conference?
Get the latest insights to advance your marketing, product and go-to-market strategies.
*Online preregistration is required. Space is limited.
Impact from 2023’s Conference
Sessions
This conference helps leaders and practitioners obtain effective strategies and tactics
for driving faster go-to-market (GTM), revenues and growth. Learn which best practices, key capabilities and emerging technologies drive results across technology marketing, product management and executive functions.
The Experience
More than just a conference
Immerse yourself and your team in two days of cutting-edge content, unparalleled networking and the opportunity to develop ground breaking strategies that will cement marketing as a key driver to growth and transformation.
Build new relationships, broaden your perspectives and uncover ways to solve problems alongside other technology leaders.
Meet your community
Early-bird price: $3,475
Eligibility for the public-sector price will be verified; proof of
public-sector status will be required. Price cannot be applied retroactively. “Public sector” definition: National government,
state or local government, public administration.
Pricing
*See Group Rate Discount terms and conditions.
Receive complimentary ticket(s) when you register as a team.*
Group Rate Discount
*Online preregistration is required. Space is limited.
Table of Contents
Is a
Why Gartner?
Why Gartner Tech Growth & Innovation Conference?
Impact From 2023’s Conference
What’s New for 2024?
Sessions
The Experience
Pricing
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Actionable,
objective insight
Expert guidance
Tools to make smarter, faster decisions
Connect with peers
At Gartner Tech Growth & Innovation Conference 2024, you will benefit from unparalleled, unbiased and 100% researched-backed guidance on topics such as keys to speed customer growth, tech for effective GTM, GenAI now and next, and more.
Our global team of 2,500+ research and advisory experts helps you advance your priorities through:
Inquiry
Executive Advisors
and Partners
Consulting
Peer-led insight
Role-based research and best practices
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We provide benchmarks, frameworks, rankings and other practical solutions that transform your mission-critical priorities into measurable results.
Featured Gartner tools:
Gartner Hype Cycle™ research
Gartner Magic Quadrant™
sessions
Critical Capabilities
Gartner BuySmart™ capability
Digital IQ Index
Product Decisions
Market Guides
Emerging Tech Impact Radar
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Collaborate to accelerate, validate and solidify your strategy through:
Conferences
The Gartner Peer Insights™ platform
Exclusive C-level connections and access to a world-class community
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Gain mission-critical insights
The best speakers and the
brightest minds meet the latest
big ideas. Explore 70+ research-backed, expert-led sessions covering the most critical issues and topics affecting technology leaders today.
Build your network
Connect with 1,000+ world-class technology and service provider (TSP) professionals, exchange ideas and experiences with like-minded peers while exploring interactive sessions that build relationships, broaden perspectives and solve problems.
Connect with solution providers
In a tech-driven world, access is everything — and Gartner Digital Workplace Summit gives it to you. Don’t miss out on this unique opportunity to evaluate 60+ vendors at the forefront of technology and explore what they can do to elevate your business.
Strengthen your team
There is no better environment for stakeholders to align, learn and network. Attend as a team to forge stronger relationships and a deeper, shared understanding with your colleagues and peers to help drive your strategies forward, while enjoying our Group Rate Discount.
Meet the experts
Join 40+ Gartner researchers,
speakers, advisors, practitioners and leaders in their field who’ve helped thousands of C-level executives reach their business and personal goals.
Take advantage of the Gartner
one-on-one meetings* and Ask
the Expert sessions* to get personalized advice, and apply Gartner insights to your unique situation.
View Agenda
View Agenda
Explore Exhibitors
Learn More
View Speakers
Gartner keynotes
Curated sessions throughout the conference that allow you to focus
on select key objectives
Tracks
Spotlight tracks!
Explore Agenda
Explore Agenda
Using the Science of Behavior Change to Reduce Risk
See Highlights
What’s New for 2024?
Key topics
Keys to speed growth
GenAI now and next
GTM innovations, from ABX
to ecosystems to PLG
Continuous product and
service excellence
Keys to speed growth
Recommended sessions:
Deepen Understanding of CxO Digital Leadership Aspirations and Skills to Win More Business
Revamp Your Account Targeting: Stop Burning Resources on Unready Buyers!
From No to Yes: Getting Finance to Greenlight Tech Purchases
The B2B Tech Brand Awareness Pyramid — 3 Keys to Success
Workshop: Sharpen Your Differentiation
Explore All Sessions
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GenAI now and next
Recommended sessions:
Explore All Sessions
How Should You Package and Price Your GenAI-Enhanced Product?
Generative AI Tech Impact Radar: Invest in Value; Avoid Mere Hype
Humanize the AI Elements of Your Product with Empathy and Candor
Attacked by GenAI — HELP! How to Design Products Against GenAI Attacks?
The Key Technology Approaches that Comprise Generative AI Solutions
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GTM innovations, from ABX
to ecosystems to PLG
Recommended sessions:
Explore All Sessions
The Dangers of GTM Misalignment (And How to Fix It)
How Interactive Demonstration Technology Will Change Your (Prospect’s) Life
Martech Madness Roundtable: Picking Apps and Data Winners for the Modern Marketer
Orchestrate Success: How Marketing Can Harmonize With Sales to Improve Deal Quality
Diagnostic Workshop: Uncover What to Do Next to Drive More Pipeline From Your ABM Program
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Continuous product and service excellence
Recommended sessions:
Explore All Sessions
Product Analytics: Supercharging Customer Insights With Lessons From High-Growth Tech Companies
Product Experience Workshop: Step Up Your Strategy, Tools and Actionability
3 Critical Imperatives for Product Managers to Drive Customer Value
Ask the Expert: Tackling Your Greatest Product Management Challenges
Your Product Is Not as Flexible as Your Customers Need It to Be
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*Online preregistration is required. These sessions are available
to end users only; space is limited.
Technical Professionals
Recommended sessions:
Explore All Sessions
Crossfire: Low-Code vs. Collaboration Tools
Create an Enterprise Copilot With Retrieval
Augmented Generation
Gartner Top Strategic Technology Trends for 2024
How to Assemble the Building Blocks for a Model Digital Workplace
Understanding the Single- vs. Multitenant
Collaboration Landscape in Microsoft 365
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*Online preregistration is required. These sessions are available
to end users only; space is limited.
IT Leadership
Recommended sessions:
Explore All Sessions
What Good Looks Like — Stories of CIO Allyship
The One Thing Leaders Must Know About
Leading Change
What Your Employees Really Want: IT Employee Perspectives on the Future of Work
How to Be the Generative AI Champion Your
CIO and Organization Need
How to Shift Organizational Culture Today to
Embrace Generative AI Tomorrow
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Application Leaders
Recommended sessions:
Explore All Sessions
Struggling With ROI? Consider ROE — Return on Employee
Top 10 Insights From the 2023 Microsoft 365 Survey
Supercharge Your Digital Employee Experience
With Superapps
Maximize New Application Engagement by Employing “Continuous Adoption”
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I&O Leaders
Recommended sessions:
Explore All Sessions
Using an Influencer Network to Scale the Digital Workplace
The Digital Workplace Leader’s Guide to Sustainable Technology
How to Assemble the Building Blocks for a Model Digital Workplace
Is Desktop as a Service the Right Choice to Deliver Enterprise Endpoint Experiences?
Fix Information Governance Before Implementing Generative AI in the Digital Workplace
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Workshops*
Roundtables*
Ask the Expert sessions*
Peer Conversations
Small-scale and interactive, in these sessions, attendees collaborate with peers by taking the most important topics and learning how to apply them to their business.
Attendees join peers from leading organizations and various industries to discuss relevant topics in these small-group sessions, moderated
by a Gartner expert.
These topic-driven sessions provide a more intimate discussion forum, featuring one Gartner expert and end-user peers posing questions.
Join peer-to-peer discussions organically throughout meals,
coffee breaks and receptions.
With 1,000+ attendees consisting
of digital workplace and IT leaders, discover how others are tackling
the challenges you face every day.
Attending for the
first time?
Here are the top 5 things you must do during
your time at Gartner Tech Growth & Innovation Conference:
Strike up a conversation with someone you don’t know at breakfast, lunch or in between sessions.
Grab refreshments at one of the receptions!
Book time with a Gartner expert and chat about projects, priorities and plans — you’ll have their undivided attention.
Discuss challenges faced and winning strategies with peers across industries during interactive sessions.
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Total cost
$15,400
25% group savings
$11,550
Total cost
$19,250
20% group savings
$15,400
5
Total cost
$23,100
17% group savings
$19,250
6
Total cost
$26,950
29% group savings
$19,250
7
Total cost
$30,800
25% group savings
$23,100
8
Total cost
$34,650
22% group savings
$26,950
9
Total cost
$38,500
30% group savings
$26,950
10
Total cost
$42,350
27% group savings
$30,800
11
Total cost
$46,200
25% group savings
$34,650
12
Total cost
$50,050
23% group savings
$38,500
13
Total cost
$53,900 + VAT
29% group savings
$38,500 + VAT
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Gartner Tech Growth & Innovation Conference
March 20 – 21, 2024 | Grapevine, TX
gartner.com/us/tech
Register Now
View the Agenda
Explore More
Add to Calendar
Total cost
€15,400 + VAT
25% group savings
€11,550 + VAT
4
Total cost
€19,250 + VAT
20% group savings
€15,400 + VAT
5
Total cost
€23,100 + VAT
17% group savings
€19,250 + VAT
6
Total cost
€26,950 + VAT
29% group savings
€19,250 + VAT
7
Total cost
€30,800 + VAT
25% group savings
€23,100 + VAT
8
Total cost
€34,650 + VAT
22% group savings
€26,950 + VAT
9
Total cost
€38,500 + VAT
30% group savings
€26,950 + VAT
10
Total cost
€42,350 + VAT
27% group savings
€30,800 + VAT
11
Total cost
€46,200 + VAT
25% group savings
€34,650 + VAT
12
Total cost
€50,050 + VAT
23% group savings
€38,500 + VAT
13
Total cost
€53,900 + VAT
29% group savings
€38,500 + VAT
14
Gartner Opening Keynote: The Ripple Effect —
How Innovation Disrupts Innovation
“Digital” has driven innovation in product development,
GTM, and customer experience for tech providers. GenAI now imposes compound innovation, creating ripples that force us
to rethink and reprioritize everything from business models to buyer engagement — now. This keynote defines the key elements required of tech providers to make smart strategic decisions with speed.
Explore Agenda
We deliver actionable, objective insight to executives and their teams.
5.
P.S. The session slides are housed here, so you can focus on the content instead of taking photos during the most important presentations.
Standard price: $3,850
Public-sector price: $3,250
Join us at our new, larger venue, offering even more insights and even better hospitality.
Gaylord Texan Hotel & Convention Center
1501 Gaylord Trail
Grapevine, Texas 76051 United States
You’ll need to register for the conference before you can book your room. Gartner has reserved a limited block of hotel rooms at special hotel rates for registered attendees, so we recommend registering and booking your room as soon as possible.
The deadline to reserve your room will be announced shortly, so please stay tuned for more information.
The venue
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Early-bird deadline: January 19, 2024
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2
1,000
days
70+
Unlimited Value
sessions
attendees
Gartner Opening Keynote: The Ripple Effect — How Innovation Disrupts Innovation
Gartner Keynote: Gear Up — Top Tech Provider Trends That Will Define Your Future
Jen Singleton
Gartner VP Analyst
Jim Hare
Gartner Distinguished VP Analyst
Gear Up: Top Tech Provider Trends That
Will Define Your Future
To stay ahead of the economic volatility, uncertainty and underlying forces shaping business requires a balance
of short-term planning and long-term strategy. Gartner’s top tech provider trends for 2024 reflect this dual reality at the intersection of technology evolution and business demands. Learn what actions you need to take to address these trends, break barriers and achieve success.
Explore Agenda
Christy Ferguson
Gartner Distinguished
VP Analyst
Eric Hunter
Gartner VP Analyst
Track A
Track B
Track C
Track D
Track A: Innovate and Deliver Products and Services
to Maximize Value
Create the product strategy for highest impact with buyers and users. Design, launch, price and package products and services to increase adoption and delivery high value outcomes for your clients.
Explore Agenda
Brian Doherty
Senior Director Analyst
Sample sessions:
3 Critical Imperatives for Product Managers to Drive Customer Value
Creating Friction Free Application Experiences to Drive Customer Loyalty and Growth
Wield the 3 Levers of Power to Excel as a Chief Product Officer
“By 2025, 60% of new custom business applications will be built using reusable business services via a shared curated component catalog or marketplace.”
Track B: Elevate Marketing Impact With Tactics,
Tech and Teams
Leverage the range of buyer intent, create captivating buying and customer experiences, and enable partners, sellers and buyers with confidence to drive pipeline
and revenue.
“By 2025, organizations with the most mature marketing technology functions will achieve 75% greater marketing ROI due to increased production and distribution of valuable content and messages.”
Sample sessions:
From No to Yes: Getting Finance to Greenlight Tech Purchases
GenAI’s Transformative Impact on Tech Marketing Talent
Avoid Extinction, Stop Using Traditional Marketing Metrics to Prove Marketing Impact
Explore Agenda
Elizabeth Jones
Senior Director Analyst
Track C: Drive Holistic Customer Growth
Your customers are your best growth opportunity, but have you made the leap from customer service to customer success? Can customer marketing initiatives drive expansion and cross-selling? Identify key elements to drive renewal, expansion, cross-selling and growth.
“By 2026, 65% of B2B customer success, sales and marketing organizations will transition from intuition-based to
data-driven decision making, using technology that unites workflow, data and analytics.”
Sample sessions:
Grow Through Tech, Funding and Buyers — Connecting Trends for Leadership Vision in 2024
Capitalize on a Historically Soft M&A Market for Customer Growth
Pathways to Establishing and Sustaining High Growth
Explore Agenda
Patrick Stakenas
VP Analyst
Track D: Maximize GenAI and Tech Investments
for Your Business
Where and when should you place your GenAI and key emerging technology bets within your products and services? How will buyers and customers react to your offerings? Which GenAI use cases are best suited to your products and target markets?
“By 2026, AI services revenue will reach $258 billion, of which nearly $118 billion will be attributed to generative AI services.”
Sample sessions:
GenAI: Service Providers Are Key to Successful Enterprise Adoption
How to Position a Generative AI Product for your Customers’ Business Priorities
The Key Technology Approaches That Comprise Generative AI Solutions
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Annette Zimmermann
VP Analyst
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Smart Technologies for
GTM Success
Influencing and Spearheading Growth: The Evolution of Analyst Relations
Smart Technologies for GTM Success
Automate the acquisition, retention, renewal and growth engines. Determine the key technologies and data assets to gain insight on customers, better support sales, and drive optimal product design and management for adoption and customer value.
“By 2025, organizations that use AI across the marketing function will shift 75% of their staff's operations from production to more strategic activities.”
Explore Agenda
Molly Beams
VP Analyst
Influencing and Spearheading Growth: The Evolution of Analyst Relations
AR leaders must drive greater business impact and evolve the AR function to be more strategic and commercially valuable. Succeed amid resource constraints, macroeconomic uncertainty and accelerated technological change.
“By 2026, 70% of AR stakeholders will rebalance their focus from trying to influence analysts to seeking insights for enhanced decision making, up from 22% in 2022.”
Explore Agenda
McKenzie Smith
Senior Principal, Advisory
Product leaders
Tech marketers
Tech executives
Analyst relations professionals
Roles
IT services
Security operations leaders
Explore All Sessions
*Online preregistration is required. Space is limited.
Explore All Sessions
*Online preregistration is required. Space is limited.
Explore All Sessions
*Online preregistration is required. Space is limited.
Explore All Sessions
*Online preregistration is required. Space is limited.
Explore All Sessions
*Online preregistration is required. Space is limited.
Get a lay of the land and plan your daily schedule by downloading the Gartner Conference Navigator app.
*See Group Rate Discount terms and conditions.
Receive complimentary ticket(s) when
you register as a team.*
1 for 3 paid registrations
2 for 5 paid registrations
3 for 7 paid registrations
4 for 10 paid registrations
Group Rate Discount
New Venue!
New Venue!
Guest keynote
Storytelling for Business
Storytelling for Business
Storytelling is the No. 1 business skill necessary to connect, motivate and lead people in today’s world. Stories compel
us to engage in experiences, learn lessons and define our
values and ourselves within our organization. In this keynote, Matthew Luhn, a 20-year Pixar story veteran, shares his experience creating and developing 10 blockbuster films
at Pixar, and provides practical strategies that will teach and inspire attendees to connect more effectively with others on
an emotional level. He uses the power of storytelling to bridge the gap between business and heart, driving the story toward one unforgettable selling point.
Explore Agenda
Matthew Luhn
Award-Winning Filmmaker, Director, Former Lead Storyteller and Animator at Pixar Studios
Jim Hare
Gartner Distinguished VP Analyst
Understanding buyers, users and influencers
Understanding buyers, users
and influencers
Recommended sessions:
Explore All Sessions
Revamp Your Account Targeting: Stop Burning Resources on Unready Buyers!
From No to Yes: Getting Finance to Greenlight Tech Purchases
Workshop: Sharpen Your Differentiation
Cracking the Code: Developer Marketing Does Exist
Orchestrate Success: How Marketing Can Harmonize With Sales to Improve Deal Quality
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Product leaders
Recommended sessions:
Product Analytics: Supercharging Customer Insights With Lessons From High-Growth Tech Companies
3 Critical Imperatives for Product Managers to
Drive Customer Value
Delivering Full Solutions With Next-Generation Partnerships and Ecosystems
Wield the Three Levers of Power to Excel as a
Chief Product Officer
Workshop: Create a Pricing Model that Quantifies
and Sells Your Product Value Proposition
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Tech marketers
Recommended sessions:
Gartner’s Benchmarks: 3 Things Demand Generation Marketers Do Differently at High-Growth Organizations
How Interactive Demonstration Technology Will Change Your (Prospect’s) Life
Martech Madness Roundtable: Picking Apps and Data Winners for the Modern Marketer
Orchestrate Success: How Marketing Can Harmonize With Sales to Improve Deal Quality
Diagnostic Workshop: Uncover What to Do Next to Drive More Pipeline From Your ABM Program
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Tech executives
Recommended sessions:
Capitalize on a Historically Soft M&A Market for Customer Growth
Tech Company Leadership: Vision For Growth in 2024
Ask the Expert: Generative AI Revenue Impact for Services and Software Providers
Generative AI: Get Your Decision Framework Right
or Fail in the Long Term
The Economics of Generative AI for Your Products
and Services
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Analyst relations professionals
Recommended sessions:
Get Out of Your Silo: Shared Responsibilities and
Cross-Functional Efficiencies to Accelerate Growth
Insight at the Point of Action: Using Third-Part
Insight to Disrupt and Grow
Trending Topics for Product Managers in
2024 and Beyond
Next Generation Alliances and Ecosystems
(Working Title)
Bringing Order to a Disjointed Product Portfolio to Unlock Maximum Value and a Coherent Experience
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IT services
Recommended sessions:
How to Price Asset-Based IT Services to Maximize Customer Value
How Product Companies Can Evolve to Full
Solutions With Optimized Services Offerings
Dive — Don’t Fall — Into the Black Hole of Digital Technology and Business Services
Articulate the New Services Value Drivers to
Accelerate Past “Stall Zones” and Competitors
Mastering Digital Demand With a Composable Application Services Strategy
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